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Ethnograpy and Field Research to Better Understand the People and the City
 

Ethnograpy and Field Research to Better Understand the People and the City

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    Ethnograpy and Field Research to Better Understand the People and the City Ethnograpy and Field Research to Better Understand the People and the City Presentation Transcript

    • * Ethnograpy andField Research to BetterUnderstand the People andthe City
    • FIELD RESEARCH Understanding the context toPLACE + PEOPLEMAPPING PSICOGEOGRAPHY ETHNOGRAPHY ERGONOMY
    • * Life is complex
    • explicit tacitculture as aniceberg
    • So asking questions and make interviews is not the best way to understand a cultureethnography Observing behaviour in natural settings. Literally means “writing about people groups”. It has been formulated in 1800s as a method to study “native cul- tures”.
    • In order to understandunspoken and not measur-able information, the inves-tigator should live and livelike those who are studied.(Van Maanen, 1996). “If you want to understandLiving in the context allows us to what motivates a guy to pickunderstand patterns of behav- up skateboarding, you could bring him into a sterile labo-iours in a real context, ad under- ratory and interrogate him…stand them both rationally and or you could spend a week inintuitively a skatepark observing him interacting with his friends, practicing new skills and hav- ing fun. Ethnography is ob- serving people’s behavior in their own environments so you can get a holistic understand- ing of their world—one that you can intuit on a deeply per- sonal level.” —LiAnne Yu, cultural anthropologist
    • ethnography Characteristics. Takes place in the field Observation is primary data collection technique Interviews are used to clarify observations Attention is paid to con- text and artifacts Field notes coded and analised for themes and vari- ablesAnd the most important tip: be the foreigner
    • When to use ethnography Ethnography prduces fresh insights for design strategy Launch ConceptInitiation Discovery Design Formulation Evaluation ETHNOGRAPHY SURVEY DEPHT FORMATIVE EVALUATIVE INTERVIEWS USABILITY USABILITY
    • The Process of Field Research Research Planning Get stuff Determine the research focus Determine location and context Think aboutData collection Visual data: Determine and design data capture method it -videotaping -photography -passive observation.. Transform it Verbal -conversations -stories collection -questionnaires .. Material organization Output stuff Design a format Select useful data Explain data in an under- standable way
    • MethodologyData collection Investigate people in their context sampling VISUAL Photo Video Artifacts ObservationsQUANTITATIVE QUALITATIVE Confrontation Survey of material Questionnaire Interviews VERBAL
    • Have a lookat this...http://www.flickr.com/groups/probes/
    • Data collectionCultural probes Probes kit are envelopes con- taining: Probes artifacts: cameras, albums, cards, post-it Probes tasks: filling maps, picture taking, filling-in dia- ries... Inspiration probes Investigation probes Participatory probes Dialogue probes
    • .. OraMethodologyMaterial organization ,M nese Mila ,e liano ecoratoEthnography is a systematic process. n Giu d co e (Sa amente mischia a ldon cc si rd i Vibo iesa è ri anico o’ azza e zia d ch om np u A bba o della coli: il R sono u come q rn se nti scosti, L’inte i diversi ostame d iù na stili e gli acc icolari p lt A vo re i part ri scop le.While useful ideas can emerge during cas- ce capis latera ; lo si sa. ntata ella chie que o fre terno d molt ’in a zia è atue all l’Abb lest no) rno, o sotto (Mila ’inte n alle e c’è all si trova iarav e i Ch lenzio ch tivi chual observation, the most powerful insights zia d si vo Abba ante il lumini ost lti Non e dai mo anchcome from a rigorous analysis of system-atically collected data. ...et labora. Design your own A L format (Mila no) e mbra li, cre piu ssere a dei gio om rna), ode che va ttost i di luce ch tto u n va so l cors si tro ano ne ri o - Title valle a (che se ei fede hiara n d di C Madon e ai ceri azia Abb tua della e, assiem La sta o, ch rnari . i luce giornata i Se rviz della n de esig D a in listic - Keywords (not THAT ecia a Sp a aure anz di L 7 Bug ors o . 2006/0 mas o – C a.a om sign tto - ni, T l De o rapa olt à de o Prod aola T Fac lupp eroni, P . Svi Lab Anna M . Proff many...) Abbazia di Chiaravalle Se all’interno la sensaz che passa ogni ora. (Milano). ione predominante all’Abbazia, si può vedere è quella di pace, nei l’attività nei campi, e territori intorno qualche traccia di città, come il treno Abbazia di Viboldone La presenza delle mona attività è testimoniata (San Giuliano Milane se, MI) che che abitano l’abba zia, e la rendono viva - Descriptions da alcune tracce che con le loro legata al cancello vicino si trovano in giro, come al chiostro. questa bicicletta - Highlights (what sounds more inspiring) - Moodboard - Maps - Diagrams Abbazia di Mirasole (Opera, L’Antica vocazione agrico MI) la dell’Abbazia ha lasciat circostanti, che sono o tracce indelebili sui Abbazia di Mirasole tuttora composti da territori (Opera, MI) una vasta serie ordina Il portale di ingresso ta di campi. conferisce un’immagine era una vera e propri imponente all’Abbazia, a costruzione forti cata. che un tempo Facoltà del Design – Corso di Laurea Lab. Sviluppo Prodo Specialistica in Desig tto - a.a. 2006/07 n dei Servizi Proff. Anna Meron i, Paola Trapani, Tomm aso Buganza PRIMA ESERCITAZ IONE 13 aprile 2007
    • Ethnography allows us toDiscover meaning
    • Ethnography allows us toUnderstand norms
    • Ethnography allows us toMake communicationpowerful
    • Ethnography allows us toBe worldly
    • Ethnography allows us toObserve reality
    • Ethnography allows us toIdentify barriers
    • exploration Quarto Oggiaro An example of field research focus on one activity (comoprare) find the “extreme user” (association)
    • * Life is complex (but understandable)
    • 谢谢你们 - thank you - grazie Serena Pollastri sere.miru@gmail.com