GSUILK Dijital Pazarlama Volkan Kırtok'un sunumu

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Galatasaray Üniversitesi İletişim Kulübü Marketing Communication News v2.0'da Volkan Kırtok'un Dijital Pazarlama Sırları oturumunda yaptığı sunumdur.

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  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • Design As a Strategic Weapon
  • GSUILK Dijital Pazarlama Volkan Kırtok'un sunumu

    1. 1. Volkan Kırtok Clickon.com.tr Volkankirtok.com @vkirtok Secrets of Digital Marketing
    2. 2. Paradigm Shifts
    3. 3. Insight comes before inspiration: Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant
    4. 4. Don’t repurpose, re-imagine: Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium.
    5. 5. Don’t just join the conversation, spark it: Create new online communities of interest, rather than joining existing ones. Ask why it should be, and why customers should care. Then give them a reason to keep coming back. Keep it real, social, and events-based.
    6. 6. There’s no business without show business: Remember Hollywood secrets. Your brand is a story; tell it. Accentuate the personalizable, own-able, and sharable. Viral is an outcome, not a strategy. Make people laugh and they will buy.
    7. 7. Want control? Give it away: Several companies, including Mastercard, Coca-Cola, and Doritos have let customers build commercials and design contests, with big rewards for the customer and for the company. That’s giving up control, with some risk, to get control.
    8. 8. It’s good to play games with your customers: Games are immersive, but shouldn’t be just a diversion. They need to drive home the value proposition. Don’t forget to include a call to action, like leading people to the next step of the buying process.
    9. 9. Products are the new services: Startups need to realize that products are the jumping-off point for building relationships with customers. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.
    10. 10. Mobile is where it’s at: In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more.
    11. 11. Always keep surprises in- store: Social retailing is the new approach, where real-world shopping allows customers to connect with friends outside the store, and try on virtual versions of fashions friends might recommend. Make your in-store services add value.
    12. 12. Use smart ads wisely: The new generation of “smart advertising” enables the creation of an Internet banner ad to fit each viewer’s age, gender, location, personal interests, past purchase behavior, and much more. The trick is to do this without being invasive.
    13. 13. Marketing
    14. 14. Predictive & Adaptive Marketing
    15. 15. Copyright 2013 by Digital Marketing NOW. All rights reserved. Omnichannel Marketing
    16. 16. Growth Hacker Marketing
    17. 17. Copyright 2013 by Digital Marketing NOW. All rights reserved. Radical Transparency Based Marketing
    18. 18. Screens
    19. 19. Screens Everywhere
    20. 20. Copyright 2013 by Digital Marketing NOW. All rights reserved. Platform-Agnostic Consumers
    21. 21. Design
    22. 22. Design as a Strategic Weapon
    23. 23. Invisible Design
    24. 24. Advertising
    25. 25. Copyright 2013 by Digital Marketing NOW. All rights reserved. Advertising Everywhere
    26. 26. Copyright 2013 by Digital Marketing NOW. All rights reserved. Media Fragmentation
    27. 27. Purpose-Driven Marketing
    28. 28. Focusing on the Why
    29. 29. Mobile
    30. 30. Mobile as the New Hub
    31. 31. Copyright 2013 by Digital Marketing NOW. All rights reserved. The Mobile Only User
    32. 32. Video
    33. 33. Copyright 2013 by Digital Marketing NOW. All rights reserved. Video Growth
    34. 34. Facebook & Twitter
    35. 35. Facebook & Twitter Monetization
    36. 36. Real-Time
    37. 37. Copyright 2013 by Digital Marketing NOW. All rights reserved. Real-Time Bidding
    38. 38. Real-TimeSocial
    39. 39. Mash-Ups
    40. 40. Copyright 2013 by Digital Marketing NOW. All rights reserved. PR, SEO & Social Mash-up
    41. 41. Paid Search & Display Mash-up
    42. 42. Social & Mobile Mash-up
    43. 43. Content
    44. 44. Copyright 2013 by Digital Marketing NOW. All rights reserved. Transmedia Storytelling
    45. 45. International
    46. 46. International Growth
    47. 47. 360 Marketing
    48. 48. Copyright 2013 by Digital Marketing NOW. All rights reserved. Sensory Exploration
    49. 49. Volkan Kırtok Clickon.com.tr Volkankirtok.com @vkirtok

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