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Mergeddriveforteamusapropertofoctagon Mergeddriveforteamusapropertofoctagon Presentation Transcript

  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 1 By the Numbers. 6 tours traveling across the country
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 2 By the Numbers. 315 participating BMW centers
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 3 By the Numbers. 42 states visited
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 4 By the Numbers. 339 Olympic athlete appearances
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 5 By the Numbers. 350 iced coffees you will consume this summer
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 6 By the Numbers. 823 number of times you will be asked 0-60 for the 3 Series
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 7 By the Numbers. 25,420 expected guests
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 8 By the Numbers. 38,130 Total test drives
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 9 By the Numbers. 36,342 miles traveled over the next 5 months
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 10 By the Numbers. 103 number of times you will wear the same shirt
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 11 By the Numbers. $200,000 Amount raised for Team USA
  • BMW Drive forTeam USAStaff Training BMW Account Orientation Guide.April 11, 2012Page 12 Octagon & BMW. • The BMW NA Octagon partnership dates back to 1987 • BMW’s official marketing agency of record • BMW represents Octagon’s first and longest standing corporate consulting relationship • Over the years, Octagon’s role has incorporated strategy, idea development, program management / implementation, digital, vehicle logistics and measurement
  • BMW Drive forTeam USAStaff Training BMW Event Information Guide.April 11, 2012Page 13 Octagon & BMW.
  • BMW Drive forTeam USAStaff TrainingApril 11, 2012Page 14
  • BMW Drive forTeam USAStaff TrainingApril 11, 2012Page 16
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 17 Octagon & BMW Relationship.
  • BMW Drive forTeam USAStaff TrainingApril 11, 2012Page 18
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 19 Octagon & BMW Relationship.
  • BMW Drive forTeam USAStaff Training Program History.April 11, 2012Page 20 Ultimate Driving Event. In 2010 BMW and Octagon reintroduced a national driving program to support the launch of the all new 5 Series. The Ultimate Driving Event by the numbers: • 10 simultaneous tours • 65 vehicles traveling the country • 50 Octagon Staff on the road • 311 events in 11 weeks
  • BMW Drive forTeam USAStaff Training Program History.April 11, 2012Page 21 X3 Difference Event. 2011 BMW and Octagon used the momentum from The Ultimate Driving Event and hit the road again for the X3 Difference X3 Difference Event by the numbers • 10 simultaneous tours • 65 vehicles traveling the country • 46 Octagon Staff on the road • 296 events in 6 weeks
  • BMW Drive forTeam USAStaff Training Program History.April 11, 2012Page 22 BMW Drive for Team USA 2011. In 2011, BMW signed on as the Official Mobility Partner of the USOC and as a result BMW Drive for Team USA was born. BMW Drive for Team USA by the numbers • 10 Simultaneous tours • 74 vehicles traveling across country • 54 Octagon Staff on the road • 277 events in 11 weeks
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 23 Launch Events Then & Now. Launch Events Since 2010 # of Centers # of Leads Program Conversions Conversion % Participating Registrations Generated Ultimate Driving Event 311 26,572 9,780 6,573 25% X3 Difference Event 275 6,475 4,926 1,202 19% Drive for Team USA 2011 277 30,586 12,408 6,331 21%
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 24 Launch Events Then & Now. Projections for 2012 DTUSA # of Centers # of Registrations Leads Generated Conversions Conversion % Participating 315 30,000+ 12,000+ 6,500+ 23% For the past three launch events, the average conversion number per center was 16 Last year’s BMW Drive for Team USA had an average of 23 conversions per Center
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 25 Key Components. Test Drives. Competitive Vehicles. Olympic Integration. Consumer Experience. Aftersales. Incentive Offer.
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 26 Olympic Integration. BMW of North America is the official mobility partner of Team USA through 2016 A $10 donation will be made by BMW NA to Team USA for each test drive taken on the event day An Olympic affiliate will be on-site during the event to discuss the importance of sponsors in the Olympic movement • Current Olympians • Olympic Hopefuls • Former Olympians
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 27 Olympic Integration. Nationwide receptions to celebrate Olympic milestones • One Year Out • 100 Days Out Athlete test drives at U.S. Olympic Trial events Drive for Team USA stops at USOC partner locations • BMW Drive for Team USA will help kick-off the Track & Field Olympic Trials at the NIKE campus in Oregon
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 28 Tour Map.
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 29 Event Options. Tour Elements Option A Option A+ Option B Event Type Single day event Two day event Single day event Staff Nine Staff: Ten Staff: Four Staff: One (1) Octagon One (1) Octagon One (1) Octagon Tour Manager Tour Manager Tour Manager Two (2) Automatik Two (2) Automatik One (1) Automatik Product Product Product Facilitators Facilitators Facilitator Six (6) Octagon Six (6) Octagon Two (2) Octagon Event Event Event Coordinators Coordinators Coordinators One (1) Octagon Full Time Staff Vehicles Five (5) BMW 3 Five (5) BMW 3 Two (2) BMW 3 Series Three (3) Series Sedans Series Sedans Competitor Three (3) Two (2) Vehicles Competitor Competitor Vehicles Vehicles
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 30 Event Flow. Interested participants pre-register online in the time slot of their choice or on-site during event Vehicle information session led by Product Facilitators Test drive staff escorts participants to the vehicle fleet in parking area and provides a brief tutorial on the vehicle instruments/test drive route Participants take a 20 minute test drive on a pre-determined route in BMW and/or competitor vehicle Upon completion of test drive(s), participants are given a post drive survey and gift
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 31 Consumer Experience. Consumer Registered to test drive Consumer Registered to test drive competitive model + BMW BMW only 10:45am 10:45am Consumer arrives, greeted by event staff and directed to Registration table Consumer arrives, greeted by event staff and directed to Registration table 11:00am Guests escorted to Information Session by Product Facilitator 11:00am Guests escorted to Information Session by Product Facilitator 11:25am Consumer directed outside to test drive competitive vehicle – Always first TD 11:25am Consumer directed outside to test drive BMW 3 11:55am Series Consumer returns, test drives BMW 3 Series – Always second TD 11:55pm 12:25pm Consumer directed back to registration for Consumer directed back to registration for post- post-event survey & Thank You gift event survey & Thank You gift
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 32 Weekday Schedule. Event Day Schedule On-site set-up begins. Staff arrives with vehicles, 9:00am vehicles washed, registration set-up, signage placed. Client Advisor training session begins 9:30am (led by Product Facilitator) Client Advisor session concludes, cars available 10:30am for further study 10:45am Guests begin arriving, registration begins 11:00am First group Information Session begins 11:30am First test drives of the day begin Shift to 40 minute test drive due to evening 5:00pm rush hour 6:45pm Final Information Session begins 8:00pm Final test drive concludes 8:30pm Event materials packed, tour departs for next event
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 33 Saturday-Sunday Schedule. Event Day Schedule On-site set-up begins. Staff arrives with vehicles, 7:30am vehicles washed, registration set-up, signage placed. Client Advisor training session begins 8:00am (led by Product Facilitator) Client Advisor session concludes, cars available 9:00am for further study 9:15am Guests begin arriving, registration begins 9:30am First group Information Session begins 10:00am First test drives of the day begin 4:30pm Final Information Session begins 5:30pm Final test drive concludes 6:00pm Event materials packed, tour departs for next event
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 34 Interior Layout. Deco Welcome screen Registration Table Kiosks with Olympic footage Catering Display Pop up Pop up Banners display display
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 35 Interior Layout.
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 36 Interior Signage.
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 37 Registration Desk.
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 38 Exterior Layout. BMW Center Tent Comp. Comp. Comp. F30 F30 F30 F30 Tent Test Drive Fleet Aftersales vehicle Flags lining entryway
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 39 Exterior Layout.
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 40 Exterior Layout.
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 41 Vehicle Overview. BMW 3 Series BMW X5 and Trailer Lexus IS 250 Audi A4 Mercedes Benz C250 2.0T Luxury
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 42 Lead Generation. Upon arrival guests will register on-site with event staff • iPad registration • Paper registration as back up Post event survey • Always direct guests back to the Welcome table after their test drive • Guests will rate their experience after completion of their information session and test drive via the iPad system • Must check “Yes” for center to receive their information Guests must participate in the event to receive the sales incentive
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 43 Sales Incentive. Following their participation in the event, registered guests will be eligible to redeem a $1,000 allowance towards the purchase of a new BMW. • Eligible Model Years (“MY”) 2012 and 2013 • Allowance available from April 17, 2012 until October 31, 2012 on all models except MY12 3 Series xDrive Sedan • Allowance available on MY12 3 Series xDrive Sedan until January 2, 2013 • Only offered to registered guests that participate in the event • Redeemed through a Unique ID code
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 44 BMW Aftersales. Sport Line 3 Series with M Performance parts will be displayed at each event One Octagon event staff member will operate an Aftersales tent to promote accessories Gift bags will be given to each registrant
  • BMW Drive forTeam USAStaff Training Key Components.April 11, 2012Page 45 Partner Participation.
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 46 Event Attire.
  • BMW Drive forTeam USAStaff TrainingApril 11, 2012Page 47 Break
  • BMW Drive forTeam USAStaff Training BMW Drive For Team USA 2012.April 11, 2012Page 48 Vehicle Logistics.
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 49 Overview. Tour vehicles in starting location Pick up/Prep Process Drive for Team USA Windshield Decals Drive the cars
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 50 Maintenance. Vehicle Maintenance Binder Insurance and Repairs Documentation & receipts • Standard Maintenance • BMW Warranty • Sensor Lights • Marsh Insurance • Tire/Rim Damage • Vehicle Body Damage
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 51 Maintenance. • Problem with a BMW vehicle? • Bring it to a BMW Service Department’s Service Manager • Diagnostics Test • Results will determine next steps • Call Paul: 203-559-9915 • Next steps will be determined • Invoice will be provided for any inspections or repairs • Keep copies in the vehicle maintenance binder • Send a copy to Paul via email or fax immediately • Problem with a competitive vehicle? • Call Paul for next steps
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 52 Maintenance Binder. Vehicle Maintenance Record • The Tour Manager will have an excel file for each vehicle tour for logging • Fill in all appropriate fields with detailed information
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 53 Accident Reporting. • Got into an accident? • Notify the local Police right away to document the incident and provide a Police Report • Never admit fault • Have the Police Officer assess the situation and collect information from all parties • Accident Report Forms • Glove box - fill it out completely • Should an accident involve a participant or staff, but no other parties – fill out an accident report with the drivers info • Description • Make sure all parties involved and any witnesses provide a written statement • Call Paul • if you or anyone else is involved in any type of accident
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 54 Accident Reporting. Accident Reporting Form
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 55 Final Words. The Cars are the Stars! These vehicles are now under your care so please be safe, show ownership and enjoy!
  • BMW Drive forTeam USAStaff Training BMW & The Olympic Movement.April 11, 2012Page 56 Overview. • BMW UK - London 2012 Olympic Games & British Olympic Committee • BMW China - Chinese Olympic Committee • BMW France - French Olympic Committee • BMW Greece - Greek Olympic Committee • BMW NA - United States Olympic Committee • BMW Spain – Spanish Olympic Committee • Unquestionable Brand Fit: Innovative, Goal-Oriented, Inspiring, Athletic • For U.S. Market, continued investment and commitment to America • What is the USOC? U_______________ S_______________ O ______________ C _______________
  • BMW Drive forTeam USAStaff Training USOC Sponsorship.April 11, 2012Page 57 Rights & Benefits Summary. Term June 1, 2010 – Dec. 31, ________ 50 US States & District of Columbia Territory Excludes _____________, American Samoa, Guam & US Virgin Islands Passenger & road vehicles, ________, vehicle parts, motorcycle helmets, Category breakdown & recovery services Official Mobility, Automotive, Vehicle or Transportation Partner/Provider Designations of USOC, US Olympic Team and ____________________ Brands BMW & MINI, _____________, BMW Motorrad & Husqvarna Use of Olympic & Paralympic emblems to advertise, promote & sell products Official Partner of four National Governing Bodies (NGBs): ________________________________________________________________
  • BMW Drive forTeam USAStaff Training Olympic Landscape.April 11, 2012Page 58 Overview. Provides Financial International Olympic Provides Financial Support Support Committee (IOC) Owns the rights to the Olympic symbol and the Olympic Games Has authority over the Olympic movement National Olympic Committee (NOC) Organizing Promotes principles of Olympism at a Committee of national level the Olympic Organizes events, training, athletes, and teams Games (OCOG) Organize, manage, and oversee the Games in the designated city National Governing Body (NGB) Responsible for selection and development of National teams and athletes
  • BMW Drive forTeam USAStaff Training Olympic Landscape.April 11, 2012Page 59 Partners. 11 Worldwide Partners 22 USOC Partners London 2012 Partners and Supporters (UK Territory Only)
  • BMW Drive forTeam USAStaff Training Key Initiatives.April 11, 2012Page 60 BMW Performance Team. BMW Performance Team • Ricky Berens – Swimming • Matt Chrabot – Triathlon • Bryan Clay – Track & Field • Natalie Coughlin – Swimming • Janet Evans – Swimming • April Holmes – Paralympic Track & Field • Jonathon Horton – Gymnastics • Clay Johnson – Sailing • Sanya Richards Ross – Track & Field • Evelyn Stevens - Cycling • Mallory Weggemann – Paralympic Swimming
  • BMW Drive forTeam USAStaff Training Key Initiatives.April 11, 2012Page 61 2011 Performance Team Voting.
  • BMW Drive forTeam USAStaff Training Key Initiatives.April 11, 2012Page 62 Technology. • Technology is at the core of BMW’s strategic platform • Goal: Create lasting Olympic legacy in a way uniquely BMW • Collaboration with USA Track & Field on a velocity measurement system • More than just financial support!
  • BMW Drive forTeam USAStaff Training Leveraging the USOC Partnership.April 11, 2012Page 63 BMW Programs. Everyday Consumer Prospects/Owners Merchandise Employees
  • BMW Drive forTeam USAStaff Training USOC Partnership.April 11, 2012Page 64 Olympic Trivia. • Q: What do the colors of the Olympic Rings represent? • Q: How many Olympics has the United States hosted? • Q: Who currently holds the title of “World’s Greatest Athlete”? • Q: What does NGB stand for? • Q: How many medals does Natalie Coughlin need in the London 2012 Olympic Games to become the most decorated female swimmer ever?
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 65 Questions?
  • BMW Drive forTeam USAStaff Training Thank you for your attention.April 11, 2012Page 66
  • BMW Drive for Team USA 2012.BMW Drive forTeam USAStaff TrainingApril 11, 2012 Procedures.Page 1 BMW Drive for Team USA 2012 The Ultimate April 2012 Driving Machine
  • BMW Drive forTeam USAStaff Training BMW Drive for Team USA 2012.April 11, 2012Page 2 Breakdown of Event Responsibilities. Tour Staff Responsibilities BMW Center Responsibilities Complete event oversight Customer acquisition Lead Information & Client Advisor Training Client Advisors on-hand to interact with guests and Sessions attend Client Advisor Meeting Conduct guest registration Preparation of Center for event Set-up event signage & materials Provide assistance with vehicle preparation and repairs, if needed Position vehicles Provide and arrange light snacks and beverage service Oversee all test drives Provide additional vehicles for test drives Fuel, wash & prepare BMW tour fleet vehicles 2
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 3 In Center Set-Up. In Center Set-Up • Review floor plan with site contact to determine location of all event materials • Set-up Welcome/Registration table • Prepare RSVP list on laptop • Prepare wristbands • Turn on iPads; clear iPad cache every morning • Set-up signage • Decoscreen • Retractable signs • Pop-up tent & flags • iPad Kiosks • Unpack Thank You gifts for distribution
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 4 Exterior Set Up. Exterior Set Up • Coordinate with center to wash and detail vehicles • Set up Welcome tent and Aftersales tent • Coordinate with center to clear parking spaces for all test drive vehicles • Test drive fleet brought by event staff • Center provided vehicles • Set up flags (require water hose) • Welcome sign
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 5 Vehicle Preparation. Vehicles • Fuel up each test drive vehicle prior to arrival • Wash each vehicle on-site the morning of the event if car wash is available • Detail each vehicle • Set all vehicle odometers to “0” • Program navigation system with that Centers address as the ‘1’ button • Set display screens to “Home Screen” • Set radio to a station recommended by the Center, with low volume • Apply windshield decals to any Center provided vehicles • Detail display vehicles inside the Center (with Center’s approval) • Place BMW model and UDM plates on display vehicle
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 6 Test Drive Route. Test Drive Route (2 people) • Review route provided by Center • Route should be dynamic • Avoid construction, school zones and any obstacles on route • Review test drive route with Center contact upon return; discuss any issues and, if necessary, make any changes to the route • Print copies (one per vehicle) and back up copies • Place test drive route in the protective sheets • Place test drive route sheets in each vehicle • Place back-up route sheets at the registration desk in case additional cars are called in or sheets are lost/taken
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 7 Registration. Registration Responsibilities • Greet guests • Register guest’s information as a Pre-Registered guest or a Walk-Up • Ask for driver’s license • All drivers and passengers must sign a Waiver • Wristband • Escort guest to Product Information Session • Post-Event Survey • Thank You Gift
  • BMW Drive forTeam USAStaff Training Event Day Overview.April 11, 2012Page 8 Wristband System. Please use a wristband for every guest that participates including guests that will drive and their passengers. Color-coded system is recommended • One color used for pre-registered guests • One color used for walk-ups • One color used for any guest that has not signed a liability waiver
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 9 Test Drive Staff. Test Drive Orientation • Welcome guest, introduce yourself • Escort guest from Information Session to their designated vehicle • Ask them if they are familiar with BMW vehicles • If Yes, “Great, here are just a few things about this model I want to point out to you….” • If No, be sure to take them through key elements of the car • Start/Stop button • Lights & windshield wipers, if necessary • iDrive features • Map feature & pre-programmed address, should they get lost
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 10 Test Drive Staff. Test Drive Orientation (continued) • Mileage Tracker Chart • Vehicle’s mileage • Driver’s name and cell phone number • Let the driver know: • Drive safely, obey all speed limits and traffic laws • Please follow the test drive route and return on time • There is a full day of test drives schedules and out of respect for the next driver • Will be easier for us to locate you in case of an accident or breakdown
  • BMW Drive forTeam USAStaff Training Roles and Responsibilities.April 11, 2012Page 11 Driving Practices. Traveling to the event: • Caravan • Stay together - Arrive together and leave together Fuel • Always fill up prior to arriving to the event • Use appropriate fuel • Gas stations Speeding and Parking Violations • Any violations incurred will be your responsibility • BMW will not pay for your tickets! Tolls • E-Z Pass • SunPass • Toll violations will be your responsibility to pay
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 12 Things to Remember. Please Do Not: Please Do: • Eat or Drink • Drive Moderately • Smoke • Wear your seatbelt • Text Messaging • Use Bluetooth • Hand held phone calls • Fuel with 91 or 93 Octane • Operate navigation • Treat the vehicles with care • Leave belongings • Represent BMW and Octagon • Speed • Enjoy the drive
  • BMW Drive forTeam USAStaff Training Vehicle Logistics.April 11, 2012Page 13 Things to remember. There is a ZERO TOLERANCE ALCOHOL policy. You CANNOT drive ANY of the vehicles if you plan to consume, or do consume, any beverage containing alcohol at any meal or any point in time! Driving a BMW is a privilege and if a participant cannot abide by the rules of the road then their driving privileges may be revoked by the onsite staff. You are representing not only your group, but are acting as an employee of BMW as well and your work must reflect their standards.
  • BMW Drive forTeam USAStaff Training Thank you for your attention.April 11, 2012Page 14
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.We are officially 17 days into the BMW Drive for Team USA program and are off to an incrediblestart. In the month of April, we have executed a combined 43 events with over 4,300 registeredattendees.April Numbers at a Glance: Events Participants Test Drives Tour 1 8 1,154 865 Tour 2 8 550 594 Tour 3 6 391 416 Tour 4 5 371 409 Tour 5 7 710 616 Tour 6 9 1,141 443 TOTAL 43 4,317 3,343April Highlights:• The most heavily attended event was executed by Tour 1 at Lauderdale BMW of Pembroke Pines. The event was attended by 262 guests and the team captured over 200 leads.• A local news crew visited Tour 4 in Beaumont, Texas to report on the Drive for Team USA program and Olympian Ebonie Floyd.• Tour 5 accommodated 200 event attendees & generated 164 leads at Creiver BMW on 4/24.• Over two days Tour 6 managed 268 guests which resulted in over 200+ leads. BMW Drive for Team USA The Ultimate Weekly Flash Driving Machine
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.Photo Contest:As of this month, we will be conducting a monthlyphoto contest! The tour that submits the winningphoto will win a prize to be named later. Selectioncriteria: creativity, visual appeal, inclusion ofnational landmarks & vehicle integration. Pleasesubmit photos to Stephanie Dumais.Tips and Tricks of the Trade:• When counting test drives, please include registered guests that drive vehicles provided by the Center• Tour 5 utilized their iPad kiosk to display Olympian biographies• Be careful with your signage when assembling and disassemblingWeekly Reminders:• After 2 ½ weeks, we’ve already suffered a handful of accidents.• Thankfully everyone is safe, but please be careful!• Blue tooth your phones, provide yourself enough time to get to your destination & focus on the road! Countdown to London: 84 Days Submit your team’s pictures and feedback to for the next Weekly Flash to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.As we enter the second month of event activation, the BMW Drive for TeamUSA program has shown no signs of slowing down. From May 1st - May 9th ,the program executed a combined 28 events with over 3,400 registeredattendees.Numbers at a Glance (May 1st to May 9th ) Events Participants Test Drives Tour 1 5 1,157 518 Tour 2 5 429 413 Tour 3 3 80 116 Tour 4 4 177 135 Tour 5 5 698 173 Tour 6 6 879 494 TOTAL 28 3,420 1.849Weekly Highlights:• The most heavily attended event in May was executed by Tour 1 at Vista Motor Company - Coconut Creek. The event was attended by 319 guests and the team captured over 250 leads.• Celebrity Sightings! Tour 6 executed events that were attended by actors James Marsden & Amanda Bynes.• Despite low attendance numbers, Tour 3 was nearly able to produce a 1.5:1, test drive to participant ratio last week - higher than all other tour teams.• Tour 6 executed the most events last week (6) and handled back to back high traffic days in which both events were attended by more than 150 guests. BMW Drive for Team USA The Ultimate Weekly Flash Driving Machine
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.Standout Performer:• Tour 2 executed an event at Fields BMW which was attended by a deaf guest. Tour 2 didn’t panic as Darcy Gray jumped into action and helped communicate the registration and test drive process using her sign language skills! Great job Darcy!Tips and Tricks of the Trade:• Tour 1 has worked to “cross train” their entire staff so they can seamlessly rotate between event stations.• Conduct weekly inventory reports of giveaways (hats, bags, etc.) to ensure your team never runs out of gift bag materials.Weekly Reminders:• Be aware of your per diem spending each day. Only charge $50 to your AmEx and put the excess charges on your personal card. Tour 4 Always Recognizes a Good Photo Opp.• Write waiter tips on your itemized receipts. Accounting doesn’t need two copies of the same charge.Photo Contest Update:• Congratulations to Tour 3 for winning this week’s photo contest. The winning photo was taken at Bryant-Denny Stadium at the University of Alabama – Roll Tide! Weekly Photo Contests (Cumulative Results to Date) Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6 $0 $0 $75 $0 $0 $0 Submit your team’s pictures and feedback to for the next Weekly Flash to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.The BMW Drive for Team USA tour recently completed its 4th full week ofevents which featured activations in 8 different states. From May 10th -16th, the tour executed 21 events with over 1,300 event attendees.Numbers at a Glance (May 10th to May 16th) Events Participants Test Drives Tour 1 3 127 125 Tour 2 4 209 380 Tour 3 3 203 275 Tour 4 4 272 323 Tour 5 5 395 379 Tour 6 2 119 190 TOTAL 21 1,325 1,672Weekly Highlights:• Tour 1 was able to convert 95% of their participants into leads – more than any other tour last week.• Together, Tours 2 & 5 accounted for 759 test drives which is 45% of all DFT USA test drives registered last week.• The most heavily attended event was executed by Tour 4 at BMW of Austin on 5/10. The event was attended by 118 guests and the team captured 104 leads.• Tour 5 executed the most events (5) and registered the highest number of attendees per event (79). BMW Drive for Team USA The Ultimate Weekly Flash Driving Machine
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.Tips and Tricks of the Trade:• To avoid parking lot traffic jams, Tour 3 has been creating a “finish line” area for clients to park as they return from test drives. The „finish line‟ region allows staffers to easily direct clients to the post-event survey station while other team members stage the vehicle for the next guest.• Tour 5 is doing a great job of documenting their athlete appearances by capturing pictures of the athlete signing autographs, posing for pictures Tour 2 helping Courtney Kupets show and interacting with attendees. off her Gymnastics medals.Weekly Reminders:• Thank you emails are delivered to customers 48 hours after each event. To manage attendees‟ expectations, please inform guests that they can anticipate receiving their incentive offer 1-week following the event.• Be mindful of your per diem. If a team member buys you lunch on their card, your portion still counts towards your daily per diem limit. Photo Contest Honorable Mention - Tour 3 at the BMW Plant in Spartanburg, SC.This Week‟s Photo Contest Winner:• Congratulations to Tour 5 on winning this weeks photo contest. The winning photo features blind Paralympic sprinter Lex Gillette and his walking cane.• Tour 3 receives an honorable mention shout out for staging 3 vehicles in front of the BMW plant in Spartanburg, SC. Photo Contest Winner – Tour 5 Weekly Photo Contest (Cumulative Results to Date) Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6 $0 $0 $75 $0 $75 $0 Submit your team’s pictures and feedback to for the next Weekly Flash to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.Following the July 4th holiday, the Drive for Team USA tour has returnedto the road and event activation is back in full swing. From July 10th –17th , the tour managed 2,296 registered guests and facilitated over2,500 test drives. As a whole, the tour averaged 79 attendees per eventlast week.Numbers at a Glance (July 10th-17th): Events Participants Test Drives Tour 1 5 611 660 Tour 2 6 652 698 Tour 3 5 390 429 Tour 4 5 218 242 Tour 5 4 160 184 Tour 6 4 265 297 TOTAL 29 2,296 2,510Weekly Highlights:• Tour 1 managed back-to-back level ‘A’ events at BMW of Freehold and Circle BMW in which they managed 212 & 101 guests respectively.• Tour 2 executed 6 events and registered the highest number of attendees per event (109).• Team 5 did a great job encouraging guests to drive multiple vehicles as they registered the highest participant-to-test drive ratio last week.• Tour 6 executed an event at BMW of Seattle in which they hosted 108 attendees and generated 80 leads. BMW Drive for Team USA The Ultimate Weekly Flash Driving Machine
  • BMW DRIVE FOR TEAM USA. WEEKLY FLASH.Tips and Tricks of the Trade:• Some Centers have been creating their own registration list for their event. It’s important that we give priority to guests that have made reservations online via BMW’s registration system. Do your best to place Center guests in vehicles where space permits. Work with the Center to utilize their vehicles & Client Advisors if attendee demand exceeds our fleet’s capacity.• Tour 4 has been doing an excellent job of capturing Tour 6’s Paralypmian Cody Reese client quotes. Write down quotes down as soon as you hear them to ensure we accurately capture guest feedback.Weekly Reminders:• Please continue to make the Aftersales station a focus on-site at events. All team members should be well versed in BMW accessories and one staffer should accompany the Aftersales vehicle/ tent at all times.• Continue to manage your inventory levels and Deena from the MTV show Jersey communicate needs to the Norwalk team. Many tours Shore visited Tour 1 and purchased have big events on the schedule which can quickly a new 328i deplete your team’s inventory.• Please use care in packing & unpacking your display elements. Try to repair damaged equipment on-site and be sure to notify the Norwalk team regarding the item’s condition.Photo Contest Update:• Congratulations to Tour 2 on winning this weeks photo contest. The winning photo features the 3 Series at BMW NA headquarters in Woodcliff Lake, Tour 2 - Photo Contest Winner at NJ. BMW NA Weekly Photo Contest (Cumulative Results to Date) Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6 $0 $75 $150 $75 $75 $150 Submit your team’s pictures and feedback to for the next Weekly Flash to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
  • BMW DRIVE FOR TEAM USA.WEEKLY FLASH.Congratulations on completing our forth month of event activation.During the month of July, the Drive for Team USA program executed 68events which were attended by 5,152 guests.Numbers at a Glance (July 18th-31st): Events Participants Test Drives Tour 1 7 924 944 Tour 2 6 830 844 Tour 3 5 280 313 Tour 4 7 473 547 Tour 5 5 286 340 Tour 6 3 142 160 TOTAL 33 2,935 3,148Weekly Highlights:• Tour 1 hosted the largest A+ event in July at BMW of Morristown on 7/27 & 7/28. The two day event was attended by 282 guests and the team captured 205 leads.• Tour 2 executed the largest A event last week at BMW of Bayside in which the team managed 191 attendees.• Tour 4 hosted a Drive for Team USA event at fellow USOC partner Dow Chemical in Midland, MI.• Tours 4 & 6 completed their last events of the Drive for Team USA program at BMW of Traverse City & BMW of Honolulu respectively. BMW Drive for Team USA The Ultimate Weekly Flash Driving Machine
  • BMW DRIVE FOR TEAM USA. WEEKLY FLASH.Tips and Tricks of the Trade:• Tour 5 visited a Center that planned to close at 4 pm, a few hours before the conclusion of their Drive for Team USA event. With the help of the Center’s client advisors, the team called registered guests that had appointments late in the day and rescheduled their test drive to accommodate the Center’s normal business hours.• If Tour 2 anticipates a busy event, they’ll request that the Center feature two 328i display vehicles on the showroom floor. Having two display cars allows Tour 4’s Paralypmian Cody Reese both Product Facilitators to conduct walk-arounds simultaneously.Weekly Reminders:• We’ve received a few speeding tickets that were issued by stationary police cameras. Be aware of speed limit changes while traveling through different states. As a reminder, all driving citations are the responsibility of the driver and cannot be expensed.• Remember to check vehicles for damage after Future BMW Owner at BMW of West Springfield in Massachusetts every client test drive.• Be on the lookout for updates regarding end of tour travel details. The Norwalk team will distribute travel memos 1 week prior to each team’s departure.Photo Contest Update:• Congratulations to Tour 2 on winning this weeks photo contest. The winning photo features the 3 Series at the Verrazano Bridge in New York. Tour 2 – Photo Contest Winner Weekly Photo Contest (Cumulative Results to Date) Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6 $0 $150 $150 $75 $75 $150 Submit your team’s pictures and feedback to for the next Weekly Flash to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.