Design, Development & SEO: Building Search-Friendly Websites

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Design, Development & SEO: Building Search-Friendly Websites - Presentation Transcript

  1. Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd
  2. Hi
    • Affiliate Marketer
    • SEO Blogger
    • SEO Consultant
    • SEO Manager (P|R)
  3. Want Traffic?
  4. SEO Drives Traffic
  5. <3 SEO
  6. Bad SEO
  7. SEO vs. Design
  8. Search Bots Are Browsers
  9. And They’re Stupid
  10. We See
  11. They See Get Lynx for Mac: http://bit.ly/13QdcZ
  12. Free Tip!
  13. Almost….
  14. We See
  15. Learn More, The New “Click Here”
  16. Common Tags
    • <title>: < 70 chars, descriptive, honest
    • <meta> description: < 160 chars, descriptive, ad worthy
    • <a>: descriptive anchor text, avoid “click here” variations
    • <h1>: one per page, most important topic
    • <noscript>: useful for content for search engines
    • <script>: don’t hide links, redirects, or content here
    • <img alt=“”>: descriptive and honest alt attribute
    • <frames>: just don’t…
  17. Anatomy of a URL http://bit.ly/7M1zS
  18. Flash
    • Don’t depend on engines
    • Use Scalable Inman Flash Replacement (sIFR)
    • Use SWFObject to detect no Flash
    • Make sure the content is exactly the same
  19. AJAX Problems
    • Excessive use of JavaScript
    • Lack of client-side content
    • Stop crawl parameters in URL (#)
    • All content under one URL
  20. AJAX Solutions
    • Create identical alternative content
    • Avoid JavaScript navigation
    • Content and links crawlable with JavaScript disabled
    • Graceful degradation
    • Additional crawl paths
    • XML Sitemaps
  21. Google AJAX Proposal http://bit.ly/31F0UO
  22. Canonical Tag
    • <link rel=&quot;canonical&quot; href=&quot;http://site.com/page/&quot; />
    • Google supports 1.0 now
    • Yahoo! & Bing to support 1.0 by end of year
    • Google to support 2.0 by end of year
    • Learn more (SEOmoz): http://bit.ly/uO7az
    • Learn more (Matt Cutts): http://bit.ly/HNNRD
  23. Always Changing
    • Search Engine Land
    • SEOmoz Blog
    • Google Webmaster Central Blog
    • SEOBook
  24. SEO Tools
    • Firefox Add-ons
      • Web Developer Toolbar
      • SEOBook SEO Toolbar
      • Live HTTP headers
      • Website health check (SEOBook)
    • Lynx text browser
    • Xenu's Link Sleuth
    • Webmaster Central
    • SEOmoz Tools
      • Linkscape
      • Labs: Top Pages
      • Term Extractor
      • Term Target
  25. Thanks! site: seozombie.com twitter: seozombie work: paramoreredd.com 9 SEO Tips for Attractive Search Engine Friendly Web Design http://bit.ly/9u3VN

+ Justin BriggsJustin Briggs, 1 month ago

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