Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd

Hi Affiliate Marketer SEO Blogger SEO Consultant SEO Manager (P|R)

Affiliate Marketer

SEO Blogger

SEO Consultant

SEO Manager (P|R)

Want Traffic?

SEO Drives Traffic

<3 SEO

Bad SEO

SEO vs. Design

Search Bots Are Browsers

And They’re Stupid

We See

They See Get Lynx for Mac: http://bit.ly/13QdcZ

Free Tip!

Almost….

We See

Learn More, The New “Click Here”

Common Tags <title>: < 70 chars, descriptive, honest <meta> description: < 160 chars, descriptive, ad worthy <a>: descriptive anchor text, avoid “click here” variations <h1>: one per page, most important topic <noscript>: useful for content for search engines <script>: don’t hide links, redirects, or content here <img alt=“”>: descriptive and honest alt attribute <frames>: just don’t…

<title>: < 70 chars, descriptive, honest

<meta> description: < 160 chars, descriptive, ad worthy

<a>: descriptive anchor text, avoid “click here” variations

<h1>: one per page, most important topic

<noscript>: useful for content for search engines

<script>: don’t hide links, redirects, or content here

<img alt=“”>: descriptive and honest alt attribute

<frames>: just don’t…

Anatomy of a URL http://bit.ly/7M1zS

Flash Don’t depend on engines Use Scalable Inman Flash Replacement (sIFR) Use SWFObject to detect no Flash Make sure the content is exactly the same

Don’t depend on engines

Use Scalable Inman Flash Replacement (sIFR)

Use SWFObject to detect no Flash

Make sure the content is exactly the same

AJAX Problems Excessive use of JavaScript Lack of client-side content Stop crawl parameters in URL (#) All content under one URL

Excessive use of JavaScript

Lack of client-side content

Stop crawl parameters in URL (#)

All content under one URL

AJAX Solutions Create identical alternative content Avoid JavaScript navigation Content and links crawlable with JavaScript disabled Graceful degradation Additional crawl paths XML Sitemaps

Create identical alternative content

Avoid JavaScript navigation

Content and links crawlable with JavaScript disabled

Graceful degradation

Additional crawl paths

XML Sitemaps

Google AJAX Proposal http://bit.ly/31F0UO

Canonical Tag <link rel=&quot;canonical&quot; href=&quot;http://site.com/page/&quot; /> Google supports 1.0 now Yahoo! & Bing to support 1.0 by end of year Google to support 2.0 by end of year Learn more (SEOmoz): http://bit.ly/uO7az Learn more (Matt Cutts): http://bit.ly/HNNRD

<link rel=&quot;canonical&quot; href=&quot;http://site.com/page/&quot; />

Google supports 1.0 now

Yahoo! & Bing to support 1.0 by end of year

Google to support 2.0 by end of year

Learn more (SEOmoz): http://bit.ly/uO7az

Learn more (Matt Cutts): http://bit.ly/HNNRD

Always Changing Search Engine Land SEOmoz Blog Google Webmaster Central Blog SEOBook

Search Engine Land

SEOmoz Blog

Google Webmaster Central Blog

SEOBook

SEO Tools Firefox Add-ons Web Developer Toolbar SEOBook SEO Toolbar Live HTTP headers Website health check (SEOBook) Lynx text browser Xenu's Link Sleuth Webmaster Central SEOmoz Tools Linkscape Labs: Top Pages Term Extractor Term Target

Firefox Add-ons

Web Developer Toolbar

SEOBook SEO Toolbar

Live HTTP headers

Website health check (SEOBook)

Lynx text browser

Xenu's Link Sleuth

Webmaster Central

SEOmoz Tools

Linkscape

Labs: Top Pages

Term Extractor

Term Target

Thanks! site: seozombie.com twitter: seozombie work: paramoreredd.com 9 SEO Tips for Attractive Search Engine Friendly Web Design http://bit.ly/9u3VN