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The Killer Content Mix

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Learn what the new "Killer Content" mix should be on your website in a post-Panda world

Learn what the new "Killer Content" mix should be on your website in a post-Panda world

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  • 1. The NEW Killer Content MixPrepared by: David WatermanOctober, 2012
  • 2. QUESTIONProprietary and Confidential 2
  • 3. Have You Done Any of This in the Past?Stuffing Keyword Counting. Density. Kitchen Sink.Proprietary and Confidential 3
  • 4. Have You Done Any of This in the Past?Spinning Variations. GEO. Colors.Proprietary and Confidential 4
  • 5. Have You Done Any of This in the Past?Redundant Content Creation One Page per Ridiculous # of Combinations.Proprietary and Confidential 5
  • 6. Content Development BP (Before Panda)Keyword Stuffing +Spinning +Redundant Content Creation =Proprietary and Confidential 6
  • 7. Content Development BP (After Panda)Keyword Stuffing +Spinning +Redundant Content Creation =Proprietary and Confidential 7
  • 8. Content Development BP (After Panda)Keyword Stuffing +Spinning +Redundant Content Creation =Proprietary and Confidential 8
  • 9. So… how do we evolve?Proprietary and Confidential 9
  • 10. Put the Creativity Back in Content!Proprietary and Confidential 10
  • 11. Put Back On Our Marketing and Journalist HatsProprietary and Confidential 11
  • 12. The New Killer Content MixProprietary and Confidential 12
  • 13. The NEW Killer Content MixEvergreen +Brand +IndustryProprietary and Confidential 13
  • 14. Evergreen Content• Goal: Establish topic relevance (traditional SEO / user foundation)• Definition: The necessary content your website needs to communicate the basic information about the products/services/topi cs that define your business.Proprietary and Confidential 14
  • 15. Brand Content• Goal: Establish expertise in the space.• Definition: Content that communicates your company’s accolades & acumen. Such pieces of content include press releases, white papers & case studies.Proprietary and Confidential 15
  • 16. Industry Content• Goal: Establish authority on the larger industry / topics.• Definition: Content that provides insight on the larger industry your company is in. Typically this content includes POVs, Infographics & other fun, yet insightful content.Proprietary and Confidential 16
  • 17. Don’t Force It!Proprietary and Confidential 17
  • 18. Don’t Force It!Write from the heart• Be passionate about what you write and have an opinionProprietary and Confidential 18
  • 19. Don’t Force It!Write your own content• Don’t repurpose other people’s content• Quote with purpose• Attribute• BE the author!Proprietary and Confidential 19
  • 20. Don’t Force It!Be Creative• Educate. Entertain. Enlighten. Inspire!• Stick your neck out! ☺Proprietary and Confidential 20
  • 21. Embrace The Panda!Proprietary and Confidential 21
  • 22. The NEW Killer Content MixPrepared by: David WatermanOctober, 2012

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