Social Media - Web Marketing's New Rock Star

Social Media Web Marketing's New Rock Star presented by seOverflow

A conversation powered by Social Media Applications such as blogs, Twitter, LinkedIn, Facebook, YouTube, Flickr, etc. between potential clients, employees, colleagues- people.
People use their social media networks to find resources, chat about current life events, and more!
Social Media is now more popular than email.
Think networking event except online and always on!
What is Social Media?

Social Media Applications:

Build links to website and increase search engine rankings
Develop leads and referral sources on social networks
Monitor and control reputation online
Develop your web presence beyond your website
Participate in communities where customers may be talking about you
Why Should Businesses Use Social Media?

Twitter
LinkedIn
Facebook
3 Key Social Media Applications:

Twitter What is Twitter and How Can I Use it to Market My Business?

A micro blogging platform
An open, public, global instant messaging platform
Short format messages lead to quick information sharing that provides relief from rising email and IM fatigue
A less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with
What Is Twitter?

# 2 most visited social media website according to ComScore (online Neilsen ratings) Jan 2009
Journalists, celebrities, congressman
Your vendors (Qwest, Comcast, seOverflow)
YOUR FUTURE CUSTOMERS
Who Is Using Twitter

How To Use Twitter

Discover leads
Customer service
Answer questions
Publish specials or big announcements
Drive traffic to blog posts
Personal branding
Relationship building
Ways You Could Use Twitter?

Naked Pizza: shop showed 15% of daily sales came from ‘test run’ on Twitter
seOverflow: we use Twitter to get to know prospects before we call them, invite people to our parties, and spread the word on new products and services
True Massage: SF massage service tweets last minute openings (move inventory)
Real Life Twitter Marketing Examples

Use monitoring tools like TweetBeep or Twilert
Monitoring Twitter For Leads

Just How Powerful Is Twitter?

Reach out by using tools like Advanced Twitter Search, Twitter Grader and Twellow to find people interested in what you do and who also happen to live in your area.
How To Find Followers

Advertise Twitter account at the store and encourage followers
Provide clear value to followers - in this case discounts and freebie
Set up tracking mechanism to allow attribution to their campaigns
How To Succeed With Twitter

Set up: 10 minutes to Twitter 1 hour for misc add-on tools and applications
Ongoing Maintenance: 15 minutes per day tweeting
Other misc time for finding tweeps to follow
Add Twitter link to your website and email signature
Twitter Time Requirements

LinkedIn A ‘Facebook’ for Professionals

What Is LinkedIn?

Build an online network out of your connections.
See your connection’s connections and connect with them.
Search for people at specific companies and in specific positions and request to connect with them.
What Is LinkedIn?

Manage the information that’s publicly available about you as professional
Find and be introduced to potential clients, service providers, and subject experts who come recommended
Be found for business opportunities and find potential business partners
Discover inside connections that can help you land jobs and close deals
Post and distribute job listings to find the best talent for your company
What is LinkedIn Used For?

Add keyword rich links to your profile to boost your SEO (most links just say ‘my website’)
What Can You Do With LinkedIn?

Publish links to your blog posts

Publish your presentations

Join and Participate in groups

Answer questions in Q&A forums

Add LinkedIn Button to Website

Set up: 2 hours
Ongoing Maintenance: 15 minutes per week answering questions and participating in groups
Other misc time for adding and approving new connections
Add LinkedIn link to your website and email signature
LinkedIn Time Requirements

Facebook It’s Not Just for Kids Anymore

Facebook gives people the power to share and makes the world more open and connected Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet
What is Facebook?

Draws a higher percentage of it’s users from the 45+ demographic than LinkedIn
Australia recently allowed service of court docs via Facebook
Canadian judge checks computer of disability claimant for time spent on Facebook
175+ million users, fastest growing demographic is 30+
15+ million users update their status at least once per day
Interesting Facebook Facts

Create a ‘personal’ page
Create a ‘business’ page
Gain access to a large network of ‘friends’
Publish your content to a large network
Join and participate in groups
What Can You Do With Facebook?

Create your ‘personal’ page
Build up your network by ‘friending’ people
Join and participate in groups
Update your status often (hint you can tie Facebook and Twitter together and have Twitter update your Facebook status)
How To Get Started Marketing on Facebook

Create a ‘page’ for your business
Contact your friends to become ‘fans’ of your business page
Add a link to your business ‘page’ from your website
Invite people to an ‘event’
Link your blog to your ‘Notes’
Clients can leave reviews on your page as well
How To Get Started Marketing on Facebook

Facebook ‘Page’

View Facebook Insights (analytics for your page)
Social Ads: deliver targeted ads with pay for performance pricing to specific demographics
Facebook Connect: sign in and interact with other sites using your Facebook account
Advanced Facebook Marketing

Set up: 1 hour
On-going participation: 15 minutes 2 times per week to participate in groups, keep up with friends, update business page, etc.
Facebook Time Requirements

Strong social media presence makes it easier to spread link bait across the web
The more friends, followers, connections, etc you have the better your chance these people will pass along your link bait content
Link Bait And Social Media

Any Questions?
Presentation will be available online
Q & A

http://www.10e20.com/blog/2009/02/06/twitter-for-lawyers-legal-professionals/
http://www.slideshare.net/leewhite/social-media-is
http://socialmedialawstudent.com/social-media/social-media-and-social-networking-for-lawyers-in-a-nutshell/
http://jurylaw.typepad.com/deliberations/social_networking.html
http://lawfirmandattorney-internet-marketing.com/attorney-lead-generation-twitter/
http://healthblawg.typepad.com/healthblawg/2009/01/marketing-your-legal-practice-using-social-media.html
Sources

40+ Page custom SEO audit
Identify SEO Opportunities
Avoid SEO Pitfalls
Learn How to Make Your Site More Powerful
Analyze Your Competition
http://www.seOverflow.com/seOverview
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Social Media - Web Marketing's New Rock Star

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Social Media - Web Marketing’s New Rock Star Presentation Transcript

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