Social Media Web Marketing's New Rock Star presented by seOverflow

A conversation powered by Social Media Applications such as blogs, Twitter, LinkedIn, Facebook, YouTube, Flickr, etc. between potential clients, employees, colleagues- people. People use their social media networks to find resources, chat about current life events, and more! Social Media is now more popular than email. Think networking event except online and always on! What is Social Media?

A conversation powered by Social Media Applications such as blogs, Twitter, LinkedIn, Facebook, YouTube, Flickr, etc. between potential clients, employees, colleagues- people.

People use their social media networks to find resources, chat about current life events, and more!

Social Media is now more popular than email.

Think networking event except online and always on!

Social Media Applications:

Build links to website and increase search engine rankings Develop leads and referral sources on social networks Monitor and control reputation online Develop your web presence beyond your website Participate in communities where customers may be talking about you Why Should Businesses Use Social Media?

Build links to website and increase search engine rankings

Develop leads and referral sources on social networks

Monitor and control reputation online

Develop your web presence beyond your website

Participate in communities where customers may be talking about you

Twitter LinkedIn Facebook 3 Key Social Media Applications:

Twitter

LinkedIn

Facebook

Twitter What is Twitter and How Can I Use it to Market My Business?

A micro blogging platform An open, public, global instant messaging platform Short format messages lead to quick information sharing that provides relief from rising email and IM fatigue A less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with What Is Twitter?

A micro blogging platform

An open, public, global instant messaging platform

Short format messages lead to quick information sharing that provides relief from rising email and IM fatigue

A less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with

# 2 most visited social media website according to ComScore (online Neilsen ratings) Jan 2009 Journalists, celebrities, congressman Your vendors (Qwest, Comcast, seOverflow) YOUR FUTURE CUSTOMERS Who Is Using Twitter

# 2 most visited social media website according to ComScore (online Neilsen ratings) Jan 2009

Journalists, celebrities, congressman

Your vendors (Qwest, Comcast, seOverflow)

YOUR FUTURE CUSTOMERS

How To Use Twitter

How To Use Twitter

How To Use Twitter

How To Use Twitter

Discover leads Customer service Answer questions Publish specials or big announcements Drive traffic to blog posts Personal branding Relationship building Ways You Could Use Twitter?

Discover leads

Customer service

Answer questions

Publish specials or big announcements

Drive traffic to blog posts

Personal branding

Relationship building

Naked Pizza: shop showed 15% of daily sales came from ‘test run’ on Twitter seOverflow: we use Twitter to get to know prospects before we call them, invite people to our parties, and spread the word on new products and services True Massage: SF massage service tweets last minute openings (move inventory) Real Life Twitter Marketing Examples

Naked Pizza: shop showed 15% of daily sales came from ‘test run’ on Twitter

seOverflow: we use Twitter to get to know prospects before we call them, invite people to our parties, and spread the word on new products and services

True Massage: SF massage service tweets last minute openings (move inventory)

Use monitoring tools like TweetBeep or Twilert Monitoring Twitter For Leads

Use monitoring tools like TweetBeep or Twilert

Just How Powerful Is Twitter?

Reach out by using tools like Advanced Twitter Search, Twitter Grader and Twellow to find people interested in what you do and who also happen to live in your area. How To Find Followers

Reach out by using tools like Advanced Twitter Search, Twitter Grader and Twellow to find people interested in what you do and who also happen to live in your area.

Advertise Twitter account at the store and encourage followers Provide clear value to followers - in this case discounts and freebie Set up tracking mechanism to allow attribution to their campaigns How To Succeed With Twitter

Advertise Twitter account at the store and encourage followers

Provide clear value to followers - in this case discounts and freebie

Set up tracking mechanism to allow attribution to their campaigns

Set up: 10 minutes to Twitter 1 hour for misc add-on tools and applications Ongoing Maintenance: 15 minutes per day tweeting Other misc time for finding tweeps to follow Add Twitter link to your website and email signature Twitter Time Requirements

Set up: 10 minutes to Twitter 1 hour for misc add-on tools and applications

Ongoing Maintenance: 15 minutes per day tweeting

Other misc time for finding tweeps to follow

Add Twitter link to your website and email signature

LinkedIn A ‘Facebook’ for Professionals

What Is LinkedIn?

Build an online network out of your connections. See your connection’s connections and connect with them. Search for people at specific companies and in specific positions and request to connect with them. What Is LinkedIn?

Build an online network out of your connections.

See your connection’s connections and connect with them.

Search for people at specific companies and in specific positions and request to connect with them.

Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Be found for business opportunities and find potential business partners Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company What is LinkedIn Used For?

Manage the information that’s publicly available about you as professional

Find and be introduced to potential clients, service providers, and subject experts who come recommended

Be found for business opportunities and find potential business partners

Discover inside connections that can help you land jobs and close deals

Post and distribute job listings to find the best talent for your company

Add keyword rich links to your profile to boost your SEO (most links just say ‘my website’) What Can You Do With LinkedIn?

Add keyword rich links to your profile to boost your SEO (most links just say ‘my website’)

Publish links to your blog posts What Can You Do With LinkedIn?

Publish links to your blog posts

Publish your presentations What Can You Do With LinkedIn?

Publish your presentations

Join and Participate in groups What Can You Do With LinkedIn?

Join and Participate in groups

Answer questions in Q&A forums What Can You Do With LinkedIn?

Answer questions in Q&A forums

What Can You Do With LinkedIn? Add LinkedIn Button to Website

Add LinkedIn Button to Website

Set up: 2 hours Ongoing Maintenance: 15 minutes per week answering questions and participating in groups Other misc time for adding and approving new connections Add LinkedIn link to your website and email signature LinkedIn Time Requirements

Set up: 2 hours

Ongoing Maintenance: 15 minutes per week answering questions and participating in groups

Other misc time for adding and approving new connections

Add LinkedIn link to your website and email signature

Facebook It’s Not Just for Kids Anymore

Facebook gives people the power to share and makes the world more open and connected Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet What is Facebook?

Facebook gives people the power to share and makes the world more open and connected Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet

Draws a higher percentage of it’s users from the 45+ demographic than LinkedIn Australia recently allowed service of court docs via Facebook Canadian judge checks computer of disability claimant for time spent on Facebook 175+ million users, fastest growing demographic is 30+ 15+ million users update their status at least once per day Interesting Facebook Facts

Draws a higher percentage of it’s users from the 45+ demographic than LinkedIn

Australia recently allowed service of court docs via Facebook

Canadian judge checks computer of disability claimant for time spent on Facebook

175+ million users, fastest growing demographic is 30+

15+ million users update their status at least once per day

Create a ‘personal’ page Create a ‘business’ page Gain access to a large network of ‘friends’ Publish your content to a large network Join and participate in groups What Can You Do With Facebook?

Create a ‘personal’ page

Create a ‘business’ page

Gain access to a large network of ‘friends’

Publish your content to a large network

Join and participate in groups

Create your ‘personal’ page Build up your network by ‘friending’ people Join and participate in groups Update your status often (hint you can tie Facebook and Twitter together and have Twitter update your Facebook status) How To Get Started Marketing on Facebook

Create your ‘personal’ page

Build up your network by ‘friending’ people

Join and participate in groups

Update your status often (hint you can tie Facebook and Twitter together and have Twitter update your Facebook status)

Create a ‘page’ for your business Contact your friends to become ‘fans’ of your business page Add a link to your business ‘page’ from your website Invite people to an ‘event’ Link your blog to your ‘Notes’ Clients can leave reviews on your page as well How To Get Started Marketing on Facebook

Create a ‘page’ for your business

Contact your friends to become ‘fans’ of your business page

Add a link to your business ‘page’ from your website

Invite people to an ‘event’

Link your blog to your ‘Notes’

Clients can leave reviews on your page as well

Facebook ‘Page’

View Facebook Insights (analytics for your page) Social Ads: deliver targeted ads with pay for performance pricing to specific demographics Facebook Connect: sign in and interact with other sites using your Facebook account Advanced Facebook Marketing

View Facebook Insights (analytics for your page)

Social Ads: deliver targeted ads with pay for performance pricing to specific demographics

Facebook Connect: sign in and interact with other sites using your Facebook account

Set up: 1 hour On-going participation: 15 minutes 2 times per week to participate in groups, keep up with friends, update business page, etc. Facebook Time Requirements

Set up: 1 hour

On-going participation: 15 minutes 2 times per week to participate in groups, keep up with friends, update business page, etc.

Strong social media presence makes it easier to spread link bait across the web The more friends, followers, connections, etc you have the better your chance these people will pass along your link bait content Link Bait And Social Media

Strong social media presence makes it easier to spread link bait across the web

The more friends, followers, connections, etc you have the better your chance these people will pass along your link bait content

Any Questions? Presentation will be available online Q & A

Any Questions?

Presentation will be available online

http://www.10e20.com/blog/2009/02/06/twitter-for-lawyers-legal-professionals/ http://www.slideshare.net/leewhite/social-media-is http://socialmedialawstudent.com/social-media/social-media-and-social-networking-for-lawyers-in-a-nutshell/ http://jurylaw.typepad.com/deliberations/social_networking.html http://lawfirmandattorney-internet-marketing.com/attorney-lead-generation-twitter/ http://healthblawg.typepad.com/healthblawg/2009/01/marketing-your-legal-practice-using-social-media.html Sources

http://www.10e20.com/blog/2009/02/06/twitter-for-lawyers-legal-professionals/

http://www.slideshare.net/leewhite/social-media-is

http://socialmedialawstudent.com/social-media/social-media-and-social-networking-for-lawyers-in-a-nutshell/

http://jurylaw.typepad.com/deliberations/social_networking.html

http://lawfirmandattorney-internet-marketing.com/attorney-lead-generation-twitter/

http://healthblawg.typepad.com/healthblawg/2009/01/marketing-your-legal-practice-using-social-media.html

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40+ Page custom SEO audit

Identify SEO Opportunities

Avoid SEO Pitfalls

Learn How to Make Your Site More Powerful

Analyze Your Competition

http://www.seOverflow.com/seOverview

COUPON CODE (use at checkout)

$200 off until 8/31 (SBDC200)

$100 off until 9/15 (SBDC100)