Your SlideShare is downloading. ×
Keyword Research and Link Bait With New Tools
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Keyword Research and Link Bait With New Tools

1,033
views

Published on

Learn new techniques for keyword research and link building using the newest tools available from Google and others!

Learn new techniques for keyword research and link building using the newest tools available from Google and others!

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,033
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • How many people here have a blogging presence?
  • How many people here have a blogging presence?
  • Transcript

    • 1. New SEO Tools From Google (and others) Enhance your keyword research and link bait with all the new tools available! presented by seOverflow
    • 2.
      • seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO.
      • We specialize in offering solutions that enable web design companies, other SEO companies, and other solution providers to offer high end SEO and social media services to their clients.
      Who Is seOverflow?
    • 3. Keyword Research This ain’t your momma’s Keyword Research
    • 4.
      • “ Old school”
        • Google Adwords keyword tool,
        • Wordtracker
        • Keyword Discovery…
      • “ New School”
        • The Wonder Wheel
        • Related Searches
        • Google Insights/Trends
        • Google SBKT
        • Google Suggest Scraper
        • SEM Rush
      Old Vs New Keyword Res.
    • 5. Link Building Link building on ‘roids without the ‘roid rage
    • 6.
        • “ Fishing for links”
        • Content developed from a unique angle on a relevant topic that people will want to link to
        • Text (article), pictures, video, software or other tools
        • Link Bait “market” is competitive and is often flooded with material- you must stand out!
        • Link Bait can be loosely related to your actual site
        • End goal is links, not conversions
      Link Bait
    • 7.
      • Strategic Link Bait: very manual distribution, most likely deals within a certain niche
      • Viral Link Bait: can appeal to a broad audience, easy to spread wide via social media
      Two Types of Link Bait
    • 8. Strategic Link Bait Example
    • 9. Viral Link Bait Example
    • 10.
      • IDEA  CONTENT
      • AUDIENCE
      • Audience or Content can come first… the chicken or the egg?
      • DISTRIBUTION
      The Keys To Link Bait
    • 11.
      • Wonder Wheel
      • Google Insights (related and rising searches)
      • Wordtracker Keyword Questions Tool
      • Yahoo Answers
      • Ask.com Q & A Tool
      • Google Suggest Scraper
      • New User Section of Niche Forums
      IDEAS FOR LINK BAIT
    • 12.
      • Site Options – forum search
      • Site Options – reviews search
      • Twitter Search
      • Google Ad Planner
      • Google Blog Search
      Finding An Audience
    • 13.
      • Any Questions?
      • Presentation will be available online
      • Follow me on Twitter http://twitter.com/belasco
      Q & A