New SEO Tools From Google (and others) Enhance your keyword research and link bait with all the new tools available! presented by seOverflow

seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO. We specialize in offering solutions that enable web design companies, other SEO companies, and other solution providers to offer high end SEO and social media services to their clients. Who Is seOverflow?

seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO.

We specialize in offering solutions that enable web design companies, other SEO companies, and other solution providers to offer high end SEO and social media services to their clients.

Keyword Research This ain’t your momma’s Keyword Research

“ Old school” Google Adwords keyword tool, Wordtracker Keyword Discovery… “ New School” The Wonder Wheel Related Searches Google Insights/Trends Google SBKT Google Suggest Scraper SEM Rush Old Vs New Keyword Res.

“ Old school”

Google Adwords keyword tool,

Wordtracker

Keyword Discovery…

“ New School”

The Wonder Wheel

Related Searches

Google Insights/Trends

Google SBKT

Google Suggest Scraper

SEM Rush

Link Building Link building on ‘roids without the ‘roid rage

“ Fishing for links” Content developed from a unique angle on a relevant topic that people will want to link to Text (article), pictures, video, software or other tools Link Bait “market” is competitive and is often flooded with material- you must stand out! Link Bait can be loosely related to your actual site End goal is links, not conversions Link Bait

“ Fishing for links”

Content developed from a unique angle on a relevant topic that people will want to link to

Text (article), pictures, video, software or other tools

Link Bait “market” is competitive and is often flooded with material- you must stand out!

Link Bait can be loosely related to your actual site

End goal is links, not conversions

Strategic Link Bait: very manual distribution, most likely deals within a certain niche Viral Link Bait: can appeal to a broad audience, easy to spread wide via social media Two Types of Link Bait

Strategic Link Bait: very manual distribution, most likely deals within a certain niche

Viral Link Bait: can appeal to a broad audience, easy to spread wide via social media

Strategic Link Bait Example

Viral Link Bait Example

IDEA  CONTENT AUDIENCE Audience or Content can come first… the chicken or the egg? DISTRIBUTION The Keys To Link Bait

IDEA  CONTENT

AUDIENCE

Audience or Content can come first… the chicken or the egg?

DISTRIBUTION

Wonder Wheel Google Insights (related and rising searches) Wordtracker Keyword Questions Tool Yahoo Answers Ask.com Q & A Tool Google Suggest Scraper New User Section of Niche Forums IDEAS FOR LINK BAIT

Wonder Wheel

Google Insights (related and rising searches)

Wordtracker Keyword Questions Tool

Yahoo Answers

Ask.com Q & A Tool

Google Suggest Scraper

New User Section of Niche Forums

Site Options – forum search Site Options – reviews search Twitter Search Google Ad Planner Google Blog Search Finding An Audience

Site Options – forum search

Site Options – reviews search

Twitter Search

Google Ad Planner

Google Blog Search

Any Questions? Presentation will be available online Follow me on Twitter http://twitter.com/belasco Q & A

Any Questions?

Presentation will be available online

Follow me on Twitter http://twitter.com/belasco