Updated Algorithm of Google With SEO Details


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Updated Algorithm of Google With SEO Details

  1. 1. AGENDAAGENDA Updates of GoogleUpdates of Google  CaffeineCaffeine  PandaPanda  PenguinPenguin  ZebraZebra  HummingbirdHummingbird
  2. 2. CaffeineCaffeine Rel-Canonical TagRel-Canonical Tag —— February 2009February 2009 Google announced a new link element to clean up duplicate urls on sites. CaffeineCaffeine —— August 2009August 2009  Speed: How fast can the new search engine load results?  Accuracy: Which set of results is more accurate to the search term? ””  Temporal Relevancy: Is one version of search better at capturing breaking news?  Index Size: Is it really more comprehensive than the last version of Google? results
  3. 3. PandaPanda Panda/Farmer – February 23, 2011 Update & Affect 12% in Search Results (Content Farm) EMD Update – September 27, 2012 Reduce Low Quality “exact match” domains in search results. (10%)
  4. 4. PenguinPenguin  Penguin - April 24, 2012 (impacting ~3.1% of search queries) Avoid the following techniques:Avoid the following techniques:  Duplicasy  Hidden Text or Links  Keyword Stuffing  Doorway Pages  Penguin - May 26, 2012 (impacting less than 0.1%)  Penguin - October 5, 2012 (impacting ~0.3% of queries)  Penguin - May 22, 2013 (impacting 2.3% of English queries)
  5. 5. Panda v/s PenguinPanda v/s Penguin
  6. 6. ZebraZebra  Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social  Too many retweets with keywords included around a link (spammy)  Facebook updates with too many shares from people not in your industry  Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)  Owning a Pinterest page - brands only use these for SEO benefit no?
  7. 7. HummingbirdHummingbird Search algorithm that Google is using, one that Google says should return better results.
  8. 8. Why is CalledWhy is Called HummingbirdHummingbird Google told us the name being come from being “precise and fast” Example - “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example. Hummingbird - better answer of the long tail queries.
  9. 9. How to Optimize New Google AlgorithmHow to Optimize New Google Algorithm Some suggestion to increase ranking- Target longer keywords and write up detail information on it. Most specifically target questions which are asked on Google search and try to answer then in your posts. Social presence is still needed alongside better page rank and domain authority.
  10. 10. Google - Daily Change ReportGoogle - Daily Change Report http://www.mozcast.com/
  11. 11. Google TrendsGoogle Trends
  12. 12. Created by Raj &Created by Raj & Vikram BishtVikram Bisht