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Updated Algorithm of Google With SEO Details

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  • 1. AGENDAAGENDA Updates of GoogleUpdates of Google  CaffeineCaffeine  PandaPanda  PenguinPenguin  ZebraZebra  HummingbirdHummingbird
  • 2. CaffeineCaffeine Rel-Canonical TagRel-Canonical Tag —— February 2009February 2009 Google announced a new link element to clean up duplicate urls on sites. CaffeineCaffeine —— August 2009August 2009  Speed: How fast can the new search engine load results?  Accuracy: Which set of results is more accurate to the search term? ””  Temporal Relevancy: Is one version of search better at capturing breaking news?  Index Size: Is it really more comprehensive than the last version of Google? results
  • 3. PandaPanda Panda/Farmer – February 23, 2011 Update & Affect 12% in Search Results (Content Farm) EMD Update – September 27, 2012 Reduce Low Quality “exact match” domains in search results. (10%)
  • 4. PenguinPenguin  Penguin - April 24, 2012 (impacting ~3.1% of search queries) Avoid the following techniques:Avoid the following techniques:  Duplicasy  Hidden Text or Links  Keyword Stuffing  Doorway Pages  Penguin - May 26, 2012 (impacting less than 0.1%)  Penguin - October 5, 2012 (impacting ~0.3% of queries)  Penguin - May 22, 2013 (impacting 2.3% of English queries)
  • 5. Panda v/s PenguinPanda v/s Penguin
  • 6. ZebraZebra  Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social  Too many retweets with keywords included around a link (spammy)  Facebook updates with too many shares from people not in your industry  Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)  Owning a Pinterest page - brands only use these for SEO benefit no?
  • 7. HummingbirdHummingbird Search algorithm that Google is using, one that Google says should return better results.
  • 8. Why is CalledWhy is Called HummingbirdHummingbird Google told us the name being come from being “precise and fast” Example - “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example. Hummingbird - better answer of the long tail queries.
  • 9. How to Optimize New Google AlgorithmHow to Optimize New Google Algorithm Some suggestion to increase ranking- Target longer keywords and write up detail information on it. Most specifically target questions which are asked on Google search and try to answer then in your posts. Social presence is still needed alongside better page rank and domain authority.
  • 10. Google - Daily Change ReportGoogle - Daily Change Report http://www.mozcast.com/
  • 11. Google TrendsGoogle Trends
  • 12. Created by Raj &Created by Raj & Vikram BishtVikram Bisht

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