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Seo   steps for higher search engine rankings
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Seo steps for higher search engine rankings

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Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.

Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.

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Transcript

  • 1. Steps to Rank Higher on Search Engine Result Pages
  • 2. Search Engine Optimization Importance  6 times more effective than a banner Ad  Delivers qualified leads  80% of Internet user sessions begin at the search engines (Source: Internetstats.com)  55% of online purchases are made on sites found through search engine listings (Source: Internetstats.com)
  • 3. Steps for Higher Search Engine Rankings 1) Get Your Site Fully Indexed  The better your PageRank, the deeper and more often your site will be crawled  Search Results include non-indexed pages (e.g. ones with no title or snippet)  Misconfigurations (in robots.txt, in the type of redirects used, etc.) can kill indexation  Keep your error pages out of the index by returning 404 status code  Keep duplicate pages out of the index by standardizing your URLs
  • 4. Steps for Higher Search Engine Rankings 2) Get Your Pages Visible  100+ “signals” that influence ranking  Home page is the most important page of a site  Incorporate Keywords into Meta Tags, Headings (H1 & H2 tags), Alt tags and Hyperlink  Have text for navigation, not graphics
  • 5. Steps for Higher Search Engine Rankings 3) Build Links and PageRank  “Link popularity” affects Search Engine Rankings  PageRank™ - Links from “important” sites have more impact on Google rankings  Google offers a window into your PageRank  PageRank meter in the Google Toolbar (toolbar.google.com)  Google Directory (directory.google.com) category pages  3rd party tools like SEOChat.com’s “PageRank Lookup” & “PageRank Search”  Scores range from 0-10 on a logarithmic scale
  • 6. Steps for Higher Search Engine Rankings 4) Leverage Your PageRank  Homepage’s PageRank gets distributed to your deep pages by virtue of your hierarchical internal linking structure Ideal Internal Site Linking Hierarchies
  • 7. Steps for Higher Search Engine Rankings 5) Track the Right Metrics  Indexation: # of pages indexed, % of site indexed, % of product inventory indexed, # of “fresh pages”  Link popularity: # of links, PageRank score (0 - 10)  Rankings: By Keyword, “filtered” (penalized) rankings  Keyword popularity: # of searches, competition, KEI (Keyword Effectiveness Indicator) scores  Cost/ROI: Sales by Keyword & by engine, cost per lead
  • 8. Steps for Higher Search Engine Rankings 6) Avoid Worst Practices  Target relevant keywords  Don’t stuff keywords or replicate pages  Create useful content  Links should be relevant  Observe copyright/trademark law & Google’s guidelines
  • 9. Contact Us! Address: 2nd floor, Amar House, Near Prathamesh Tower, MGS Marg, Naigaum Cross Road, Dadar (E), Mumbai- 400 014 Landmark: Near Sharda Cinema Contact: 022-2410 2331 / 3192 9248 / 8879395550 Email: contact@seotrainingcourseinmumbai.info Website: http://www.seotrainingcourseinmumbai.info