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Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.

Gain knowledge of digital marketing courses from one of the top-notch digital marketing training institutes in Mumbai, The Brand Saloon. 100% assured placements.

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  • 1. An Overview of Search Engine Marketing
  • 2. Search Engine Marketing Overview Search engine marketing (SEM)is the act of marketing a website via search engines by purchasing paid listings What are Paid Listings? Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.
  • 3. Paid Listings 1. Paid inclusions - Advertising programs where pages are guaranteed to be included in a search engine's index in exchange for payment - Payment made on a Cost Per Click (CPC) basis
  • 4. Paid Listings 2. Paid placements - Advertising programs where listings are guaranteed to appear in listings - The higher the fee, the higher the ranking - Can be purchased from a portal or a search network (Eg. Google Adwords) - Search networks are often set up in an auction environment where keywords and phrases are associated with a Cost-Per-Click (CPC) fee.
  • 5. Search Engine Marketing Paid Placements - Google Paid Placements
  • 6. Search marketing is at its infancy and is advancing by leaps and bounds. So stay tuned… and stay ahead of your competitor by joining SEM Training course
  • 7. SEM Training • Certified Training • Experienced industry Trainers • Integrated Practical Training • Job Assistance • Flexible Timings
  • 8. Contact Us! Address: 201, 2nd Floor, Amar House, Near Sharda Cinema, Dadar East, Mumbai 400014, Maharashtra, India Call us : 022-2410 2331 / 3192 9248 +91 88 79 395550 E-mail Id: contact@thebrandsalon.com Website: http://thebrandsalon.com