Website Redirects to Reduce Duplicate Content

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Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results. …

Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results.

Featuring SEO Expert Steve Wiideman, you'll get the code, techniques, and reasoning behind 301 and canonical redirects.

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  • 1. Search Engine Strategies(Help with Website Redirects to Reduce Duplicate Content)
    Steve Wiideman
    www.CreativeSearchStrategies.com
  • 2. Who Cares?
    Your conversion rate, that’s who!
    • A print view of a page has ZERO conversion elements
    • 3. A ‘tag’ view of a page has few conversion elements
    Who else cares? Google, Bing & Most Importantly, Users
    • A broken link can compromise your SEO strategy
    • 4. A broken link may cause a Google searcher to return to Google
    • 5. Users will link to a page irrespective of www or an ending “/”
  • Where To Start
    WWW or no WWW, make a choice.
    User 1
    User 2
    User 1
    User 2
    1 Vote
    1 Vote
    2 Votes
    No WWW
    WWW
    WWW
  • 6. Redirect Non-WWW
    Check with Your IT Specialist FIRST
    Add the following to your .htaccess file at the root of your web server
  • 7. Verify the Redirect
    Check with Your IT Specialist FIRST
    Download the HTTPWatch browser plugin
    In Internet Explorer, go to View > Explorer Bar > HTTPWatch
  • 8. Verify the Redirect
    Check with your IT Specialist FIRST
    Navigate to any website other than the test website
    Click on Run, and then type in http://your_site
    Stop after a few seconds
    Scroll up and look for a 301 code under Result
  • 9. Redirect Moved Pages
    For websites on Linux / Apache, this is easy
    Add to .htaccess:
    RedirectPermanent /oldpage.html http://www.yoursite.com/newpage.html
    For websites on Windows / IIS, follow the eHow.com instructions here 
    http://www.ehow.com/how_6654997_redirect-iis.html
  • 10. Canonical & Robots Options
    When, if or ever you have multiple versions of the same page:
    • site.com/tag/some_tag/
    • 11. site.com/author/some_author/
    • 12. site.com/some_page.html/?view=print
    • 13. site.com/archive/2011/01/11/
    For pages, add this line to the <head> section of your document:
    <link rel="canonical" href="http://www.example.com/page.html" />
    For a page you do NOT want indexed, add:
    To the <head> section: <meta name="robots" href="noindex,follow" />
    To the <a href> links: <a href="page.html" rel="nofollow">
  • 14. Common Mistakes
    • Not redirecting websites on development servers or folders
    • 15. Not adding a noindex,nofollow on development servers or folders
    • 16. Not removing noindex,nofollow after a migration
    • 17. 301 Redirecting to the homepage during or after a website move
    • 18. Using a 302 (temporary) redirect in place of a 301 (permanent) redirect
    • 19. Not testing the old link in Google
    • 20. Redirecting a popular webpage to new URL for no important reason
    • 21. Not redirecting a popular webpage after a URL change
  • Find Duplicate Content
    Copyscape.com is one option
    The other is to just search Google and Bing (in quotes) 5-6 words of context.
    If you website appears first, it’s a good sign, you earned the credit.
  • 22. Questions?
  • 23. Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve