Video Marketing Strategies for Improved SEO


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Learn how to improve your website ranking and saturation within search engines such as YouTube, Google, and Bing with Video Marketing Strategies presented by SEO Expert Steve Wiideman.

Find out exactly how video helps with natural/organic search engine optimization with a planned campaign that includes tracking, analytics and video optimization.

See a sample campaign to build your own video marketing calendar.

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Video Marketing Strategies for Improved SEO

  1. 1. Video Marketing Strategies<br />Steve Wiideman<br /><br />
  2. 2. Why is Video Important?<br />Americans watched 13 billion videos on YouTube in December 2009, according to comScore, and conducted 10.1 billion search queries on Google that month.<br />In other words, Americans watch more YouTube videos than they conduct Google searches.<br /><br />
  3. 3. How Does Video Help SEO?<br /><ul><li>Longer page view length (lower bounce rate)
  4. 4. Better user experience
  5. 5. More personal, improved realism
  6. 6. Improves trust and credibility
  7. 7. Videos appear in search results faster than static content
  8. 8. (7-8 of the results next year will not be static content*)</li></ul>* Bruce Clay, SMX San Jose 2011<br />
  9. 9. Anyone can start a Video Campaign <br /> – even if the topic is decorative concrete design<br />
  10. 10. EngraveACrete videos have been viewed 411,262 times!<br /><ul><li> 242 people get instant updates when a new video is posted</li></li></ul><li>“Doing Video” is Not Marketing<br />Simply creating a video every so often and uploading to YouTube is not considered a campaign<br />A Video Campaign May Include:<br />A calendar of planned videos & content<br />A “socialization protocol”<br />Measurement of results<br />Campaign optimization<br />
  11. 11. “End Game”OldSpice has received close to 200 million views! <br />
  12. 12. 6 Tips for a Successful Video Campaign<br />Talk with a video expert FIRST<br />Decide on ‘hosted’ or ‘not hosted’or both<br />Hire a Rock Star videographer<br />Hire a Rock Star social media expert<br />Plan 90 days ahead<br />Make the team accountable to expectationsandresults<br />
  13. 13. A Sample Campaign<br />Put Your Video<br />Analytics on Autopilot<br />
  14. 14. My Endorsement Goes to….<br />
  15. 15. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br />E.<br />@seosteve<br />