Video Marketing Fundamentals
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Video Marketing Fundamentals

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Learn how to record, produce and release high quality video that search engines and users will like, share, embed, link to, favorite and comment on....

Learn how to record, produce and release high quality video that search engines and users will like, share, embed, link to, favorite and comment on.

Video features commentary from Mark Robertson of ReelSEO.com. Visit http://www.creativesearchstrategies.com/

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Transcript

  • 1. Influenced in Part by
    Video Marketing Fundamentals
    Steve Wiideman
    www.CreativeSearchStrategies.com
  • 2. Course FastTrack
    • Whyhaving a written plan is everything
    • 3. Howto record your videos on and offline
    • 4. What it takes to make a killer video
    • 5. Where to put your output
    • 6. A few SEO tips for video
    • 7. How to go viral
    • 8. Measure results, recalibrate
  • A Sample Campaign
    SEO, Usability, Conversion, Branding
  • 9. How to Record Your Videos
  • 10. What it Takes to Make a Killer Video
    For the best image quality and playback, you should always use width and height dimensions that use a multiple of 4 (good), 8 (better), or 16 (best). 
    http://www.reelseo.com/encoding-frame-dimensions/
  • 11. What it Takes to Make a Killer Video
    Though FLV may produce great output, iPad2 does not support Flash.  
    You can wrap the <object> tag for Flash video inside the <video> tag, and make both an .mp4 and an .ogvfile (Firefogg.org).
    http://websitehelpers.com/video/
  • 12. What it Takes to Make a Killer Video
    Cross-browser compatibility will allow just about everyone to see your video.
    http://websitehelpers.com/video/
  • 13. What it Takes to Make a Killer Video
    http://websitehelpers.com/video/
  • 14. What it Takes to Make a Killer Video
    2-pass or 3-pass encoding = Yes
    Transcoding Programs
    http://www.afterdawn.com/glossary/term.cfm/multipass
  • 18. What it Takes to Make a Killer Video
    Questions Before Producing
    • Is this a commercial, infomercial or for branding?
    • 19. Do I capture the viewer in the first 2-5 seconds?
    • 20. My video is….useful, informative, funny, unique
    • 21. Is what I do mentioned in the title, description or tags for SEO? How about my web address?
    • 22. Does my video invoke sales principles, such as scarcity, urgency, emotion, or reciprocity?
  • Where to Put Your Output
    Hosted
    • Cloud (Amazon S3, DreamHost)
    • 23. On your web server with other website files
    Video Networks
    OR
  • 27. A Few SEO Tips
    Keywords, keywords, keywords
    • https://ads.youtube.com/keyword_tool
    Use a video sitemap
    • http://www.reelseo.com/how-video-sitemaps/
    Have clear audio, text, and video
    Vary content prior to distribution
    Improve views, embeds, favorites, etc
    • Buying views (video ads) ‘might’ jumpstart views
  • How to Go Viral
    • Have a great brand theme
    • 28. Be consistent
    • 29. Be sexy
    • 30. Be controversial
    • 31. Use new technology
    • 32. Engage others in videos
  • How to Go Viral
    • Engage others in videos
  • How to Go Viral
    • Use new technology
  • How to Go Viral
    • Be consistent
  • MeasureYour ResultsTubeMogulGoogle Analytics3rd Party Apps
    http://bit.ly/smm-tracking
  • 33. Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve