Video Marketing Fundamentals


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Learn how to record, produce and release high quality video that search engines and users will like, share, embed, link to, favorite and comment on.

Video features commentary from Mark Robertson of Visit

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Video Marketing Fundamentals

  1. 1. Influenced in Part by<br />Video Marketing Fundamentals<br />Steve Wiideman<br /><br />
  2. 2. Course FastTrack<br /><ul><li>Whyhaving a written plan is everything
  3. 3. Howto record your videos on and offline
  4. 4. What it takes to make a killer video
  5. 5. Where to put your output
  6. 6. A few SEO tips for video
  7. 7. How to go viral
  8. 8. Measure results, recalibrate</li></li></ul><li>A Sample Campaign<br />SEO, Usability, Conversion, Branding<br />
  9. 9. How to Record Your Videos<br />
  10. 10. What it Takes to Make a Killer Video<br />For the best image quality and playback, you should always use width and height dimensions that use a multiple of 4 (good), 8 (better), or 16 (best). <br /><br />
  11. 11. What it Takes to Make a Killer Video<br />Though FLV may produce great output, iPad2 does not support Flash.  <br />You can wrap the <object> tag for Flash video inside the <video> tag, and make both an .mp4 and an .ogvfile (<br /><br />
  12. 12. What it Takes to Make a Killer Video<br />Cross-browser compatibility will allow just about everyone to see your video.<br /><br />
  13. 13. What it Takes to Make a Killer Video<br /><br />
  14. 14. What it Takes to Make a Killer Video<br />2-pass or 3-pass encoding = Yes<br />Transcoding Programs<br /><ul><li>Gordian Knot
  15. 15. AutoGK
  16. 16. SUPER
  17. 17. DivX</li></ul><br />
  18. 18. What it Takes to Make a Killer Video<br />Questions Before Producing<br /><ul><li>Is this a commercial, infomercial or for branding?
  19. 19. Do I capture the viewer in the first 2-5 seconds?
  20. 20. My video is….useful, informative, funny, unique
  21. 21. Is what I do mentioned in the title, description or tags for SEO? How about my web address?
  22. 22. Does my video invoke sales principles, such as scarcity, urgency, emotion, or reciprocity?</li></li></ul><li>Where to Put Your Output<br />Hosted<br /><ul><li>Cloud (Amazon S3, DreamHost)
  23. 23. On your web server with other website files</li></ul>Video Networks<br /><ul><li>YouTube
  24. 24. Vimeo
  25. 25. MetaCafe
  26. 26. DailyMotion</li></ul>OR<br />
  27. 27. A Few SEO Tips<br />Keywords, keywords, keywords<br /><ul><li></li></ul>Use a video sitemap<br /><ul><li></li></ul>Have clear audio, text, and video<br />Vary content prior to distribution<br />Improve views, embeds, favorites, etc<br /><ul><li>Buying views (video ads) ‘might’ jumpstart views</li></li></ul><li>How to Go Viral<br /><ul><li> Have a great brand theme
  28. 28. Be consistent
  29. 29. Be sexy
  30. 30. Be controversial
  31. 31. Use new technology
  32. 32. Engage others in videos</li></li></ul><li>How to Go Viral<br /><ul><li> Engage others in videos</li></li></ul><li>How to Go Viral<br /><ul><li>Use new technology</li></li></ul><li>How to Go Viral<br /><ul><li>Be consistent</li></li></ul><li>MeasureYour ResultsTubeMogulGoogle Analytics3rd Party Apps<br /><br />
  33. 33. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br />E.<br />@seosteve<br />