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Slides from Startupitis Event


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Presentation from Startupitis, a Vak Sambath event hosted by Pageable at USBank in Huntington Beach on March 23, 2011, featuring Vak Sambath and Steve Wiideman.

Presentation from Startupitis, a Vak Sambath event hosted by Pageable at USBank in Huntington Beach on March 23, 2011, featuring Vak Sambath and Steve Wiideman.

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  • 1. SEO 1015 Inbound Marketing Strategies for Small to Mid-sized Businesses
    a Startupitis Presentation
    By “SEO Expert” Steve Wiideman
  • 2. What the Heck is Search Marketing?
    Improving visibility in Google Maps, Yahoo! Local, & Bing Local
    Paid advertising (sponsored ads) in Google, Bing, AOL, YouTube, Amazon & other search results
    A way to move a listing up in search results for a particular keyword in YouTube, Twitter, Amazon, Google & Bing
    A way of getting a business to appear more than once in web, mobile, local, product and sponsored results
    All of the above
  • 3. What the Heck is SEO?
  • 4. Where is SEM?
    Natural results are determined by Google’s ranking formula, which involves a combination of relevant content, ‘votes’ from important websites and user behavior.
    Advertisers bid and optimize for placement in Sponsored Ads.
    A GoogleCheckoutbadge may create a higher click-through rate (and lower overall cost)
    Submit a list (database of products and attributes) for FREE.
    Position is determined by history, trust, data matching product page, and user behavior.
  • 5. What the Heck is SEO?
  • 6. Search Engines vs. Search Sites
  • 7. Poll
    Is AOL a Search Engine?
  • 8. 5 Powerful SEO Tips
    Analyze & Research
  • 9. Keyword Research
    Think about user behavior & descriptive words:
    • “buy pretty blue widget online” vs “widget”
    • 10. “small business lawyer, huntington beach” vs “lawyer”
    • 11. “52” Sony HD LCD TV for Sale” vs “TV”
    • 12. “environmentally friendly detergent” vs “laundry soap”
  • 13. 2. Make Your Website SEO-Friendly
    Free Tools That Can Help
    • 14. Google Webmaster Tools & Starter Guide
    • 15. Bing Webmaster Tools &
    • 16. Xenu Link Sleuth
    Paid Tools That Will Help
  • 3. Make Your Content SEO-Friendly
    Be Optimized for Search
    • Write “money pages” with specific keyword themes (seo_expert.htm)
    • 21. Write “content pages” using Link Bait
    • 22. Make page titles clickable
    • 23. Pay a Usability Expert for a review
    • 24. Think social media + engagement
    Plan & Track
  • 25. 4. Get Links, Mentions & Citations
  • 26. 5. Explore & Expand
    Search experts estimate that 70-80% of 1st page search results will be non-article content page listings by Q2 2012.
    Experiment with:
    • Video Marketing (it’s fast)
    • 27. Google Shopping (it’s free)
    • 28. Google Places/Hotpot (free)
    • 29. Bing Local (free)
    • 30. Real Time Search (also free)
  • Getting Started with SEO(Please keep your hands and arms inside the vehicle at all times. Thank you.)
    a Startupitis Presentation
    By “SEO Expert” Steve Wiideman
  • 31. The SEO Process
    Assign resources to optimize your website, write awesome content, earn one-way links and help manage social media efforts.
    SEM Manager
    SEO Content Writer
    Expert Link Builder
    Video/Social Expert
    Tip: There is a FREE SEO Audit List at www.blogmarketingtoolkit.comGoogle “best SEO audit list” 
    PPC Expert
    Site Audit
    Review Tracking
    Calendar Content
    Build Campaigns
  • 32. Why SEO Matters
    How about for residual near-infinite traffic from search engines like Google?
  • 33. Why SEO Matters
    How about for residual near-infinite
    from search engines like Google?
  • 34. Hiring SEO Experts or Firms
    What to Look for an SEO Agency
    Sample reports (min 6 months)
    3-5 references
    Ask about communication
    Ask about ROI & breakeven points
    Willing to work on a performance basis?
    Search online “Company Name” (with quotes)
    Performance guarantee
  • 35. Money Matters
    Estimate the Value of SEO FIRST
    Keyword research says 20 terms have 30,000 searches/mo.
    Google has a 67% market share in search
    About 45% of people who see your top listings will click it
    Approximately 3% - 5% of visitors will convert to sales/leads
    Your average order value is $200.00
    Therefore, [((30k / .67) *.45) *.03] *200.00 = $120,895.00/mo.
    Next, subtract overhead and figure out what you’re willing to invest. It could take up to 6 months to see significant improvements.
  • 36. A Few Basic SEO Tips
    Optimize homepage titles and meta tags
    Optimize subpage titles and meta tags
    Be conscience of file names
    Write awesome content
    Get links where competitors have them
    Eliminate duplicate content
  • 37. Click-Through Rate is EVERYTHING
    Every search produces an impression.
    The ratio of clicks to impressions is referred to as Click-Through Rate or CTR.
  • 38. Optimize Titles and Meta Tags
  • 39. Be Conscious of File Names
  • 40. Peek at Competitor LinksRelevancy + Popularity + CTR = Higher Ranking
    Bing cares more about on-page SEO
    Google cares more about off-page SEO
    What to Look At:
    • What in the link text on links pointing to competitors?
    • 41. 50,928 Links to Adobe Reader have “click here”
    • 42. Sort websites linking to competitors by Trust & Authority
    Tools to Use:
    • 43. Yahoo! Site Explorer
  • Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    P. (562) 732-4417