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Learn several innovative ideas on how to earn higher ranking and increased saturation in search engines such as Google, Bing and Ask. Presented by SEO Expert Steve Wiideman at ...

Learn several innovative ideas on how to earn higher ranking and increased saturation in search engines such as Google, Bing and Ask. Presented by SEO Expert Steve Wiideman at http://www.creativesearchstrategies.com/.

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Search Engine Strategies Search Engine Strategies Presentation Transcript

  • Search Engine Strategies(Tech & Creative Inbound Marketing Tactics)
    Steve Wiideman
    www.SEOSteve.com
  • About Steve Wiideman
    Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies
    Consultant & resource for brands such as Skechers, RingCentral, and Flirt
    Search Google for “SEO Expert”
    Authored 3 FREE eBooks, downloadable at seosteve.com
  • Part of 1 of 4: Creative Research
    Beyond the typical tools, you can use the following:
    • Customer surveys View slide
    • Employee feedback View slide
    • Website meta tag extractors
    • XML/URL parsing (take a breath)
    • AdCenter and AdWords “starter campaign” support
    • Listening tools (sm2, Radian6, Brand Monitor, Viral Heat, etc)
    • Your own stuff (Google Analytics, Omniture, SiteStats)
  • Part of 1 of 4: Creative Research
    Dear Customer (or Employee),
    Please take 5 minutes to help us improve how we’re doing. By participating, you’ll receive a 5% off your next service.
    How would you rate our customer service (1-5)?
    How would you rate the quality of our product/service (1-5)?
    Would you recommend us to a friend? Why or why not?
    When you think about our products/service, what words come to mind?
    If you were to search the Internet for what we offer, what words would you use in your search?
  • Part of 1 of 4: Creative Research
    Website Meta Tag Extractors:
    • Search Google for “meta tag extractor”
    • Crawl competitor websites
    • List, categorize, and prioritize results
    ! Remember, you are not scraping search results, you’re automating source code views of competitor websites.
  • Part of 1 of 4: Creative Research
    XML/ URL Scraper
  • Part of 1 of 4: Creative Research
    AdCenter / AdWords “New User” Help
    1-866-2-Google
  • Part of 1 of 4: Creative Research
    Listening Tools
    • Search for “Personal Development”
    • Select Blogs in Google search options
    • Search for tags on posts about personal development
    The Long Way
  • Part of 1 of 4: Creative Research
    Listening Tools
    The Easy Way
  • Part of 2 of 4: Google Autocomplete
    What if we could influence predicted search suggestions?
    WOW!
    You Cannot Turn This Off
  • Part of 2 of 4: Google Autocomplete
    A Few Google Autocomplete Influencers:
    Search and click behavior
    In natural search results
    In search suggestions (Autocomplete itself)
    Number of links pointing to authoritative pages that appear in the search results for a keyword theme
    Discussion, mention, tags, and social ‘buzz’ around the keyword theme
  • Part of 2 of 4: Google Autocomplete
  • Part of 3 of 4: Creative “Bait”
    Pay for Links or Get Them Free? Examples:
    Xenu Link Sleuth (4k+ domains link to this download)
    Mihm’s Local Ranking Factors (721+ domains link)
    Robertson’s Video SEO Page (1k+ domains link)
    CraigsList.org (74k+ domains link)
    Some work from home opportunity (-100 domains link)
    Awesome content = free links forever
  • Part of 3 of 4: Creative “Bait”
    A Few Ideas
    • Top 10 lists
    • Research and study results (with attributions)
    • Free online tools (calculators, website graders, etc)
    • Authoritative content (view Mihm’s blog)
    • Offer fresh value (daily deals [Groupon], offers, etc)
    • Tutorials and training (w3schools, eHow, etc)
  • Part of 3 of 4: Creative “Bait”
  • Part of 3 of 4: Creative “Bait”
    Notice how the text in the widget rotates to provide unique static links.
  • Part of 4 of 4: Campaign Mentality
    Search is not a destination…….
    • What’s your marketing calendar look like?
    • Do you have a video + micro-blogging campaign?
    • What are your themes?
    • Daily “How To”, “Tip of the Day”, “Quote of the Day”, “Daily Deal”
    • Celebrity outreach
    • Persona skits (Old Spice Guy)
    • Second quarter 2fer offer, third quarter “affordability” campaign
    • What’s your push and pull strategy? (syndication)
  • Part of 4 of 4: Campaign Mentality
  • Part of 4 of 4: Campaign Mentality
    2011 Campaign Results
  • Special Thanks
  • Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve