Local Search Marketing


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Learn how to improve ranking and saturation within search engine maps, Google Places, Yahoo! Local, Yelp, Bing Local, Foursquare and other local search engine optimization technology. Presented by SEO Expert Steve Wiideman at http://www.creativesearchstrategies.com

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Local Search Marketing

  1. 1. Creating or Claiming Your Google Local Listing(Plus Optimization Tips)<br />Aaron Dwyer<br />websmartcentral.com<br />
  2. 2. About Aaron Dwyer<br />Been working online since 1995<br />Owns Web Smart Central Pty Ltd – software company since 2005<br />Offline biz - Netrospect Web Hosting and Web Marketing since 2005<br />Have 4 software products in IM niche<br />Have info products in other non IM niches<br />iPhone App in non IM niche<br />
  3. 3. Google Places<br />Google Local Search has been around since 2007, but in Oct 2010 local maps listings merged with organic results and Google Places was released<br />For businesses it is now even more important to claim listings and have a local listing presence<br />
  4. 4. Poll<br />Are you applying SEO to your business website?<br />Have you claimed your <br />Google local listing?<br />
  5. 5. Get Started with Your Listing<br />Be clear on your main keyword<br /><ul><li>Users typically search with “keyword” + “geography” in that order
  6. 6. Do your research before choosing your keyword (Places categories may be a good place to start)</li></ul>Get a unique Google Account<br /><ul><li>Use an email tied in with the domain name
  7. 7. Use it for Webmaster Tools, Analytics, AdWords, AdSense, & Youtube
  8. 8. This insures all data syncs with the web address</li></li></ul><li>Claim or Create Your Listing<br />Find your listing and claim it<br />or<br />http://google.com/local/add<br />
  9. 9. Let’s Workshop a Listing<br />
  10. 10. Let’s Workshop a Listing<br />At least ONE category must be in the database<br />
  11. 11. Let’s Workshop a Listing<br />Researching competitor categories is simple.<br />
  12. 12. Let’s Workshop a Listing<br />
  13. 13. Let’s Workshop a Listing<br />
  14. 14. Areas to Optimize<br />Business Name<br />Description<br />Categories<br />Images / Videos<br />You can’t have to much information in business listing<br />
  15. 15. Verify your listing<br />Phone/ SMS / Postcard<br />
  16. 16. Monitor and Refine Listing<br />Request reviews<br />Coupons<br />Statistics<br />Website SEO is important<br />Business Directories<br />Citations (at every opportunity)<br />
  17. 17. Connect with Aaron Dwyer<br />Aaron Dwyer<br />websmartcentral.com<br />P. 1300 799 085 (Australia only)<br />E. aarond@websmartcentral.com<br />@aarondwyer<br />
  18. 18. Wiideman’s 30k Foot View<br />Data Syndication / Synchronization<br />Website Optimization<br />Reviews / Ratings<br /><ul><li> Includes verbatim address
  19. 19. Includes verbatim phone
  20. 20. Includes verbatim KMZ
  21. 21. Has a page for each service
  22. 22. Includes hCardmicroformat
  23. 23. Has links to search citations
  24. 24. Has privacy policy
  25. 25. Loads quickly, has link bait
  26. 26. Is professional, not from 98’
  27. 27. Titles & Meta are optimized
  28. 28. View list at UBL.org
  29. 29. Google Places
  30. 30. Yahoo! Local
  31. 31. Bing Local
  32. 32. {your city} directory
  33. 33. BBB / chambers
  34. 34. {your industry} directory
  35. 35. Domain registrar?
  36. 36. See competitor citations
  37. 37. Control reviews (RatePoint)
  38. 38. Add a postcard to receipts
  39. 39. Email review requests
  40. 40. Have a computer for guests
  41. 41. Diversify destinations
  42. 42. Be authentic; 4 stars = okay
  43. 43. Be careful hiring 3rd parties
  44. 44. CitySearch uses new fields
  45. 45. Have an appreciation party
  46. 46. Always ASK for reviews</li></ul>New for 2011:<br />Links & Mention<br />
  47. 47. Get to Know Google Hotpot<br />Now you can “check in” to your favorite places with Google Latitude, same as you might with Foursquare, Gowalla, Yelp or other apps.<br />
  48. 48. Get to Know Google Hotpot<br />
  49. 49. Get to Know Google Hotpot<br />
  50. 50. Get to Know Google Hotpot<br />
  51. 51. Get to Know Google Hotpot<br />Aside from the NFC technology, what’s the difference between Hotpot and Foursquare/Yelp apps?<br />Foursquare offers ‘tips’ that do not appear in Google results<br />A Yelp review can only be a ‘draft’ until you get behind a computer later<br />Hotpot allows you to review in real-time, which appears in near real-time in SERPS<br />Hotpot is part of your Google account and may influence other Google services<br />
  52. 52. Rank Higher in Mobile Apps<br />Typically, the higher a business ranks in a program the more frequently it gets spidered/crawled by the search engines.<br />Get reviews from INFLUENTIAL users (those with 1000+ reviews)<br /><ul><li>Reviews should come from MANY networks (CitySearch, Yelp, etc)</li></ul>Encourage/incentivize bookmarking or adding as a favorite<br />Link to the profile page from the business website (and maybe others)<br />Offer loss-leader promotions (attrition is still low enough at this point)<br />
  53. 53. Special Thanks<br />