Keyword Research and Your Content Tracking Spreadsheet
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Keyword Research and Your Content Tracking Spreadsheet Presentation Transcript

  • 1.
  • 2. Create a Content Tracking Spreadsheet
    1-Slide Overview
    Perform Keyword Research
    Use SpyFu, SEMRush, WordTracker, competitor meta data, etc
    Filter, sort and organize keyword data by frequency
    Build a Content Tracking Spreadsheet
    Include columns for Category, Page Name, Image Name, Title, Description, etc
    Include columns for Search Volume, Rank as of, Conversion Rate, & CTR
    Reference: http://bit.ly/content-tracking by Steve Wiideman
  • 3. About Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E.info@seosteve.com
    @seosteve