Keyword Research and Your Content Tracking Spreadsheet

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Keyword Research and Your Content Tracking Spreadsheet

  1. 1.
  2. 2. Create a Content Tracking Spreadsheet<br />1-Slide Overview<br />Perform Keyword Research<br />Use SpyFu, SEMRush, WordTracker, competitor meta data, etc<br />Filter, sort and organize keyword data by frequency<br />Build a Content Tracking Spreadsheet<br />Include columns for Category, Page Name, Image Name, Title, Description, etc<br />Include columns for Search Volume, Rank as of, Conversion Rate, & CTR<br />Reference: http://bit.ly/content-tracking by Steve Wiideman<br />
  3. 3. About Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br />www.SEOSteve.com<br />Facebook.com/stevewiideman<br />P. (562) 732-4417<br />E.info@seosteve.com<br />@seosteve<br />

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