Internet Marketing Tools: SEO Software

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See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, …

See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, paid, and other SEO strategy.

Presented by Steve Wiideman, SEO Expert, the video and audio can be found at http://www.creativesearchstrategies.com/

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  • 1. Internet Marketing ToolsSEO Software
    Steve Wiideman
    www.CreativeSearchStrategies.com
  • 2. Disclaimer
    We do not sell or personally endorse any of the software discussed in this presentation.
    Some types of SEO software perform functions that violate Google’s webmaster guidelines. We strongly encourage you to research all products that claim to help with SEO before you decide to use them.
    Google’s Webmaster Guidelines
    http://www.google.com/support/webmasters/bin/answer.py?answer=35769
  • 3. Types of SEO Software
    • Search Analytics / Research
    • 4. Content Generation
    • 5. Link Building Software
    • 6. All-in-One Software
    • 7. Campaign Management
  • Search Analytics / Research
    Start at Home
    Seek advice from the most trustworthy sources.
  • 8. Search Analytics / Research
    Start at Home
    #4
    #3
    #8
    #3
    #4
    #2
    #1
    #3
    #3
  • 9. Search Analytics / Research
    Website Analyzers
    • seomoz.org (new web app)
    • 10. SEMCheck.com
    • 11. WebsiteGrader.com
    • 12. YieldSoftware.com
    • 13. Xenu Link Sleuth (broken links only)
    • 14. HTTPWatchBrowser Exension(load & redirects)
    Webpage Analyzers
    • seomoz.org (new web app)
    • 15. YieldSoftware.com
    • 16. SEOWorkers.com/tools/report.html
    • 17. The-Escape.co.uk/tools/pageanalyzer/
  • Search Analytics / Research
    Keyword Research
    • WordTracker.com (New Version)
    • 18. WordStream.com
    • 19. SEMRush.com, SpyFu.com, KeywordSpy.com, iSpionage.com
    • 20. Hitwise.com & Compete.com (requires winning lotto ticket)
    • 21. sm2 Alterian& Radian6 ($500+/mo.)
    • 22. seomoz.org’s OpenSiteExplorer.org & Linkscape
    • 23. Aaron Wall’s various tools
    • 24. KeywordDiscovery.com
    We’ve Also Used
    • Mechanical Turk
    • 25. Surveys (employees, vendors, clients)
  • Search Analytics / Research
    Link Building Research
    Link Building Research
  • 26. Content Generation
    Controversial:
    • The Best Spinner
    • 27. QuickArticlePro.com
    Software Alternatives:
    We’re kidding. The Old Spice Guy is not currently available for content writing services.
  • 32. Link Building Software
    Any software that claims to build links automatically for you is 99.9% likely to get your webpage(s) banned from Google and other search engines.
    Google-Friendly Link Building Tools:
    • Buzzstream[endorsed by “Link Building Expert” Eric Ward]
    • 33. Ontolo.com
    • 34. OpenSiteExplorer.org & Other seomoz.org Tools
    “Link building software should be used to discover opportunities as well as to track and manage relationships.”
  • 35. All-in-One Software
    Popular Tools for Small to Mid-Size Business
  • Corporate Solutions
    Corporate Solutions are typically proprietary
    • Requires enterprise-level capabilities
    • 41. Multiple subdomains
    • 42. Hundreds of thousands of content pages to optimize
    • 43. Data cannot be shared with Google or other vendors
    • 44. HIPAA
    • 45. Legal restrictions
    • 46. Custom APIs with vendors to create custom reports
  • Campaign Management
    • Yield Software
    • 47. seomoz.org
    • 48. Advanced Web Ranking
  • [Bonus] Local SEO Software
    • The Search Monitor (Tracking)
    • 49. WhiteSpark.ca (Local Citation Finder)
    • 50. Local Rank Tracker
    What to Look for:
    Data Validation (current citations)
    Citation Opportunities (competitor, industry, locality)
    YOUR Website On-page SEO (not a provisioned domain)
    Ratings, Reviews, Check-in’s, Likes, Tweets & Mentions
    Never, Ever, Ever, Ever Let Someone Else Claim Your Business
  • 51. [Bonus] Website CMS
    “Choosing the wrong CMS is like choosing the wrong foundation for your online business.”
    What to Look for:
    Search engine-friendly URLs
    Custom title, description, headings, and subheadings
    Automatic redirects when necessary
    RSS and/or product data feeds
    Duplicate content handling
    Other: fast load time, social media integration, ratings, etc
  • 55. Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve