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Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
Internet Marketing 101
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Internet Marketing 101

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From the online workshops at http://www.creativesearchstrategies.com, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing …

From the online workshops at http://www.creativesearchstrategies.com, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing vendors, performing research and measuring results.

Published in: Self Improvement
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Transcript

  • 1.
  • 2. Welcome to CSS!<br />Course Overview<br />E-Business Basics: Define Your Business Model<br />Work in Reverse: Analyze a Performance Report<br />Templates: Sample Report for Your Marketing Team<br />Case Study to Build Off of<br />Resourcing Labor: In-House or Outsource?<br />Project Management: Tools for Marketing & Collaboration<br />Blogs and Sites to Follow in 2011<br />
  • 3. Define Your Business Model<br />“We offer an online membership / subscription service.”<br />“I sell products online and ship directly to the buyer.”<br />“I offer products and services in a specific location(s).”<br />“I market for other companies and receive a commission.”<br />
  • 4. Define Your Business Model<br />
  • 5. Choosing Where to Start<br />Considerations<br />Cost / Budget<br />Resources / Resourcing<br />Demographics (age, gender, ethnicity, etc)<br />Legal Regulations (by state, country, etc)<br />Individual Goals<br />
  • 6. Choosing Where to Start<br />
  • 7. Choosing Where to Start<br />Natural / Organic Search will most always provide the best long term traffic.<br />
  • 8. Analyze a Performance Report<br />Google Analytics is the industry standard web analytics software.<br />
  • 9. Analyze a Performance Report<br />Medium Report<br />
  • 10. Analyze a Performance Report<br />Campaign Report<br />
  • 11. Analyze a Performance Report<br />
  • 12. Analyze a Performance Report<br />
  • 13. A Case Study to Build Off of<br />A Possible Project Lifecycle (After Strategy Development)<br />Website developed by a leading firm such as Digital Eye Media<br />A Usability Expert, such as Aaron Irizarry, edit design & flow for maximum results<br />Website theme developed for Wordpress, Drupal or SEO-Cart<br />Blog deployed with a posting schedule for an expert blogger<br />Social media accounts setup (YouTube, Facebook, Twitter, LinkedIn)<br />Awesome content created on a continuum & syndicated<br />Link bait and link building activities parallel social media<br />Monitoring tools and firms such as Positive Searches protect identity<br />Local SEO firms, such as 29Prime.com help dominate the local area<br />Video marketing experts, such as ReelSEO, create a viral video campaign<br />PR Experts, such as PorterPR.com, help get business featured on and offline<br />
  • 14. Setting Resource Expectations<br />Risk Management<br />If using a vendor, is there a service guarantee?<br />Can you start with a conservative initial budget?<br />Can you review sample reports from past clients?<br />Did you speak with at least 3 references?<br />Will the resource work on a performance basis?<br />
  • 15. In-House or Outsource<br />Considerations<br />Agency fees (labor is a fraction of the cost you pay)<br />Employees may get stuck in a daily routine<br />Doing things right the first time (avoid having to re-engineer anything)<br />Consultants may provide the best blueprint for your employees<br />Can you afford to assign a “Rockstar” to each Internet Marketing channel?<br />
  • 16. Internet Marketing Tools<br />
  • 17. Internet Marketing Tools<br />
  • 18. Internet Marketing Tools<br />
  • 19. Blogs & Sites to Follow<br />[Use an RSS Reader]<br />eMarketer<br />WebProNews<br />Website Magazine<br />Techcrunch<br />Mashable<br />CopyBlogger<br /><ul><li>MarketingSherpa
  • 20. Search Engine Watch
  • 21. Search Engine Journal
  • 22. Search Marketing Standard
  • 23. Follow a Twitter List on the Niche You’re Interested in</li></li></ul><li>About Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br />www.SEOSteve.com<br />Facebook.com/stevewiideman<br />P. (562) 732-4417<br />E.info@seosteve.com<br />@seosteve<br />

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