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Internet Marketing 101


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From the online workshops at, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing …

From the online workshops at, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing vendors, performing research and measuring results.

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  • 1.
  • 2. Welcome to CSS!
    Course Overview
    E-Business Basics: Define Your Business Model
    Work in Reverse: Analyze a Performance Report
    Templates: Sample Report for Your Marketing Team
    Case Study to Build Off of
    Resourcing Labor: In-House or Outsource?
    Project Management: Tools for Marketing & Collaboration
    Blogs and Sites to Follow in 2011
  • 3. Define Your Business Model
    “We offer an online membership / subscription service.”
    “I sell products online and ship directly to the buyer.”
    “I offer products and services in a specific location(s).”
    “I market for other companies and receive a commission.”
  • 4. Define Your Business Model
  • 5. Choosing Where to Start
    Cost / Budget
    Resources / Resourcing
    Demographics (age, gender, ethnicity, etc)
    Legal Regulations (by state, country, etc)
    Individual Goals
  • 6. Choosing Where to Start
  • 7. Choosing Where to Start
    Natural / Organic Search will most always provide the best long term traffic.
  • 8. Analyze a Performance Report
    Google Analytics is the industry standard web analytics software.
  • 9. Analyze a Performance Report
    Medium Report
  • 10. Analyze a Performance Report
    Campaign Report
  • 11. Analyze a Performance Report
  • 12. Analyze a Performance Report
  • 13. A Case Study to Build Off of
    A Possible Project Lifecycle (After Strategy Development)
    Website developed by a leading firm such as Digital Eye Media
    A Usability Expert, such as Aaron Irizarry, edit design & flow for maximum results
    Website theme developed for Wordpress, Drupal or SEO-Cart
    Blog deployed with a posting schedule for an expert blogger
    Social media accounts setup (YouTube, Facebook, Twitter, LinkedIn)
    Awesome content created on a continuum & syndicated
    Link bait and link building activities parallel social media
    Monitoring tools and firms such as Positive Searches protect identity
    Local SEO firms, such as help dominate the local area
    Video marketing experts, such as ReelSEO, create a viral video campaign
    PR Experts, such as, help get business featured on and offline
  • 14. Setting Resource Expectations
    Risk Management
    If using a vendor, is there a service guarantee?
    Can you start with a conservative initial budget?
    Can you review sample reports from past clients?
    Did you speak with at least 3 references?
    Will the resource work on a performance basis?
  • 15. In-House or Outsource
    Agency fees (labor is a fraction of the cost you pay)
    Employees may get stuck in a daily routine
    Doing things right the first time (avoid having to re-engineer anything)
    Consultants may provide the best blueprint for your employees
    Can you afford to assign a “Rockstar” to each Internet Marketing channel?
  • 16. Internet Marketing Tools
  • 17. Internet Marketing Tools
  • 18. Internet Marketing Tools
  • 19. Blogs & Sites to Follow
    [Use an RSS Reader]
    Website Magazine
    • MarketingSherpa
    • 20. Search Engine Watch
    • 21. Search Engine Journal
    • 22. Search Marketing Standard
    • 23. Follow a Twitter List on the Niche You’re Interested in
  • About Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    P. (562) 732-4417