Internet Marketing 101


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From the online workshops at, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing vendors, performing research and measuring results.

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Internet Marketing 101

  1. 1.
  2. 2. Welcome to CSS!<br />Course Overview<br />E-Business Basics: Define Your Business Model<br />Work in Reverse: Analyze a Performance Report<br />Templates: Sample Report for Your Marketing Team<br />Case Study to Build Off of<br />Resourcing Labor: In-House or Outsource?<br />Project Management: Tools for Marketing & Collaboration<br />Blogs and Sites to Follow in 2011<br />
  3. 3. Define Your Business Model<br />“We offer an online membership / subscription service.”<br />“I sell products online and ship directly to the buyer.”<br />“I offer products and services in a specific location(s).”<br />“I market for other companies and receive a commission.”<br />
  4. 4. Define Your Business Model<br />
  5. 5. Choosing Where to Start<br />Considerations<br />Cost / Budget<br />Resources / Resourcing<br />Demographics (age, gender, ethnicity, etc)<br />Legal Regulations (by state, country, etc)<br />Individual Goals<br />
  6. 6. Choosing Where to Start<br />
  7. 7. Choosing Where to Start<br />Natural / Organic Search will most always provide the best long term traffic.<br />
  8. 8. Analyze a Performance Report<br />Google Analytics is the industry standard web analytics software.<br />
  9. 9. Analyze a Performance Report<br />Medium Report<br />
  10. 10. Analyze a Performance Report<br />Campaign Report<br />
  11. 11. Analyze a Performance Report<br />
  12. 12. Analyze a Performance Report<br />
  13. 13. A Case Study to Build Off of<br />A Possible Project Lifecycle (After Strategy Development)<br />Website developed by a leading firm such as Digital Eye Media<br />A Usability Expert, such as Aaron Irizarry, edit design & flow for maximum results<br />Website theme developed for Wordpress, Drupal or SEO-Cart<br />Blog deployed with a posting schedule for an expert blogger<br />Social media accounts setup (YouTube, Facebook, Twitter, LinkedIn)<br />Awesome content created on a continuum & syndicated<br />Link bait and link building activities parallel social media<br />Monitoring tools and firms such as Positive Searches protect identity<br />Local SEO firms, such as help dominate the local area<br />Video marketing experts, such as ReelSEO, create a viral video campaign<br />PR Experts, such as, help get business featured on and offline<br />
  14. 14. Setting Resource Expectations<br />Risk Management<br />If using a vendor, is there a service guarantee?<br />Can you start with a conservative initial budget?<br />Can you review sample reports from past clients?<br />Did you speak with at least 3 references?<br />Will the resource work on a performance basis?<br />
  15. 15. In-House or Outsource<br />Considerations<br />Agency fees (labor is a fraction of the cost you pay)<br />Employees may get stuck in a daily routine<br />Doing things right the first time (avoid having to re-engineer anything)<br />Consultants may provide the best blueprint for your employees<br />Can you afford to assign a “Rockstar” to each Internet Marketing channel?<br />
  16. 16. Internet Marketing Tools<br />
  17. 17. Internet Marketing Tools<br />
  18. 18. Internet Marketing Tools<br />
  19. 19. Blogs & Sites to Follow<br />[Use an RSS Reader]<br />eMarketer<br />WebProNews<br />Website Magazine<br />Techcrunch<br />Mashable<br />CopyBlogger<br /><ul><li>MarketingSherpa
  20. 20. Search Engine Watch
  21. 21. Search Engine Journal
  22. 22. Search Marketing Standard
  23. 23. Follow a Twitter List on the Niche You’re Interested in</li></li></ul><li>About Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br /><br />@seosteve<br />