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Internet Marketing 101
 

Internet Marketing 101

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From the online workshops at http://www.creativesearchstrategies.com, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing ...

From the online workshops at http://www.creativesearchstrategies.com, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing vendors, performing research and measuring results.

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    Internet Marketing 101 Internet Marketing 101 Presentation Transcript

    • Welcome to CSS!
      Course Overview
      E-Business Basics: Define Your Business Model
      Work in Reverse: Analyze a Performance Report
      Templates: Sample Report for Your Marketing Team
      Case Study to Build Off of
      Resourcing Labor: In-House or Outsource?
      Project Management: Tools for Marketing & Collaboration
      Blogs and Sites to Follow in 2011
    • Define Your Business Model
      “We offer an online membership / subscription service.”
      “I sell products online and ship directly to the buyer.”
      “I offer products and services in a specific location(s).”
      “I market for other companies and receive a commission.”
    • Define Your Business Model
    • Choosing Where to Start
      Considerations
      Cost / Budget
      Resources / Resourcing
      Demographics (age, gender, ethnicity, etc)
      Legal Regulations (by state, country, etc)
      Individual Goals
    • Choosing Where to Start
    • Choosing Where to Start
      Natural / Organic Search will most always provide the best long term traffic.
    • Analyze a Performance Report
      Google Analytics is the industry standard web analytics software.
    • Analyze a Performance Report
      Medium Report
    • Analyze a Performance Report
      Campaign Report
    • Analyze a Performance Report
    • Analyze a Performance Report
    • A Case Study to Build Off of
      A Possible Project Lifecycle (After Strategy Development)
      Website developed by a leading firm such as Digital Eye Media
      A Usability Expert, such as Aaron Irizarry, edit design & flow for maximum results
      Website theme developed for Wordpress, Drupal or SEO-Cart
      Blog deployed with a posting schedule for an expert blogger
      Social media accounts setup (YouTube, Facebook, Twitter, LinkedIn)
      Awesome content created on a continuum & syndicated
      Link bait and link building activities parallel social media
      Monitoring tools and firms such as Positive Searches protect identity
      Local SEO firms, such as 29Prime.com help dominate the local area
      Video marketing experts, such as ReelSEO, create a viral video campaign
      PR Experts, such as PorterPR.com, help get business featured on and offline
    • Setting Resource Expectations
      Risk Management
      If using a vendor, is there a service guarantee?
      Can you start with a conservative initial budget?
      Can you review sample reports from past clients?
      Did you speak with at least 3 references?
      Will the resource work on a performance basis?
    • In-House or Outsource
      Considerations
      Agency fees (labor is a fraction of the cost you pay)
      Employees may get stuck in a daily routine
      Doing things right the first time (avoid having to re-engineer anything)
      Consultants may provide the best blueprint for your employees
      Can you afford to assign a “Rockstar” to each Internet Marketing channel?
    • Internet Marketing Tools
    • Internet Marketing Tools
    • Internet Marketing Tools
    • Blogs & Sites to Follow
      [Use an RSS Reader]
      eMarketer
      WebProNews
      Website Magazine
      Techcrunch
      Mashable
      CopyBlogger
      • MarketingSherpa
      • Search Engine Watch
      • Search Engine Journal
      • Search Marketing Standard
      • Follow a Twitter List on the Niche You’re Interested in
    • About Steve Wiideman
      Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
      He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
      He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
      Steve Wiideman
      www.SEOSteve.com
      Facebook.com/stevewiideman
      P. (562) 732-4417
      E.info@seosteve.com
      @seosteve