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How to Write Great HTML Titles and Meta Descriptions
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How to Write Great HTML Titles and Meta Descriptions

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Learn how to write powerful HTML titles and meta descriptions that may help increase click-through rate (CTR) in organic search engine results. Higher CTR may give Google the impression of higher ...

Learn how to write powerful HTML titles and meta descriptions that may help increase click-through rate (CTR) in organic search engine results. Higher CTR may give Google the impression of higher relevancy, which could improve ranking over time.

Watch the presentation video at http://www.creativesearchstrategies.com/

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    How to Write Great HTML Titles and Meta Descriptions How to Write Great HTML Titles and Meta Descriptions Presentation Transcript

    • Search Engine Strategies(How to Write Great HTML Titles & Descriptions)
      Steve Wiideman
      www.CreativeSearchStrategies.com
    • About Steve Wiideman
      Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies
      Consultant & resource for brands such as Skechers, RingCentral, and Flirt
      Search Google for “SEO Expert”
      Authored 3 FREE eBooks, downloadable at seosteve.com
    • Get to Know Click-Through Rate
      3 Basic Principles of SEO
      You have content relevant to the query
      Other websites and social networks ‘vote’ (link/mention) you
      Users chose your website over others and stay there
      CTR May Be More Important than Links & Content
      • CTR determines Quality Score in AdWords
      • CTR may an indicator / signal of relevance
    • WARNING!
      Never, never, never, never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, neverfake clicks to your website.
      Your website might be filtered out of the search results if Google believes you are trying to game the system. You could think of a creative way to induce natural increases in click-through rate.
    • 3 Principles of Title & Description Writing
      Use a call-to-action
      Include your keyword theme
      Include a value proposition
    • Character Limitations
      Don’t panic if you can’t get every page under the recommended character limitations.
      • Titles = 70 characters (or as close as possible)
      • Descriptions = 160 characters (or as close as possible)
      • Blog Posts = 136 characters (or as close as possible)
      Your homepage is the exception to the TITLE rule.
    • Ecommerce Tips
      Use the word “buy” at the beginning of the title
      • Increases conversion rate
      • Is considered a “long tail” keyword modifier
      Include the dollar amount if you can fit it in
      Try to NOT have the title match the description and heading verbatim (many carts force this)
    • Have a Content Tracking Sheet
    • Other Tips
      Check your site (site:mysite.com) in Google
      Check competitor titles (site:mycompetitor.com keyword)
      Learn from your Pay-Per-Click ads (look at CTR)
      Hire a writer who doesn’t know your industry lingo
      Trada.com offers “crowdsourced PPC” you could build ideas from. – Caution: we’ve never tried the service.
    • Connect with Steve Wiideman
      Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
      He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
      He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
      Steve Wiideman
      www.SEOSteve.com
      Facebook.com/stevewiideman
      P. (562) 732-4417
      E. info@seosteve.com
      @seosteve