Your SlideShare is downloading. ×
0
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
How to Write Great HTML Titles and Meta Descriptions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Write Great HTML Titles and Meta Descriptions

747

Published on

Learn how to write powerful HTML titles and meta descriptions that may help increase click-through rate (CTR) in organic search engine results. Higher CTR may give Google the impression of higher …

Learn how to write powerful HTML titles and meta descriptions that may help increase click-through rate (CTR) in organic search engine results. Higher CTR may give Google the impression of higher relevancy, which could improve ranking over time.

Watch the presentation video at http://www.creativesearchstrategies.com/

Published in: Self Improvement
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
747
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Strategies(How to Write Great HTML Titles & Descriptions)<br />Steve Wiideman<br />www.CreativeSearchStrategies.com<br />
  • 2. About Steve Wiideman<br />Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies<br />Consultant & resource for brands such as Skechers, RingCentral, and Flirt<br />Search Google for “SEO Expert”<br />Authored 3 FREE eBooks, downloadable at seosteve.com<br />
  • 3. Get to Know Click-Through Rate<br />3 Basic Principles of SEO<br />You have content relevant to the query<br />Other websites and social networks ‘vote’ (link/mention) you<br />Users chose your website over others and stay there<br />CTR May Be More Important than Links & Content<br /><ul><li>CTR determines Quality Score in AdWords
  • 4. CTR may an indicator / signal of relevance</li></li></ul><li>WARNING!<br />Never, never, never, never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, never , never, never, never, never, neverfake clicks to your website.<br />Your website might be filtered out of the search results if Google believes you are trying to game the system. You could think of a creative way to induce natural increases in click-through rate.<br />
  • 5. 3 Principles of Title & Description Writing<br />Use a call-to-action<br />Include your keyword theme<br />Include a value proposition<br />
  • 6. Character Limitations<br />Don’t panic if you can’t get every page under the recommended character limitations.<br /><ul><li>Titles = 70 characters (or as close as possible)
  • 7. Descriptions = 160 characters (or as close as possible)
  • 8. Blog Posts = 136 characters (or as close as possible)</li></ul>Your homepage is the exception to the TITLE rule.<br />
  • 9. Ecommerce Tips<br />Use the word “buy” at the beginning of the title<br /><ul><li>Increases conversion rate
  • 10. Is considered a “long tail” keyword modifier</li></ul>Include the dollar amount if you can fit it in<br />Try to NOT have the title match the description and heading verbatim (many carts force this)<br />
  • 11. Have a Content Tracking Sheet<br />
  • 12. Other Tips<br />Check your site (site:mysite.com) in Google<br />Check competitor titles (site:mycompetitor.com keyword)<br />Learn from your Pay-Per-Click ads (look at CTR)<br />Hire a writer who doesn’t know your industry lingo<br />Trada.com offers “crowdsourced PPC” you could build ideas from. – Caution: we’ve never tried the service.<br />
  • 13. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br />www.SEOSteve.com<br />Facebook.com/stevewiideman<br />P. (562) 732-4417<br />E. info@seosteve.com<br />@seosteve<br />

×