How to Structure a Page for Higher Ranking

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Learn how to structure a webpage with a keyword theme to rank well in natural search results of Google, Bing and Ask.com. …

Learn how to structure a webpage with a keyword theme to rank well in natural search results of Google, Bing and Ask.com.

Presented by SEO Expert Steve Wiideman from http://www.creativesearchstrategies.com/

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  • 1. Creative Search Strategies(How to Structure a Page for Higher Ranking)
    Steve Wiideman
    www.CreativeSearchStrategies.com
  • 2. Three Principles of SEO
    What is SEO, in Plain English?
    Having content to match search terms
    Other websites referencing a target website
    User behavior (“click and stay”)
  • 3. Back to Basics
    Remember the Modern Language Association (MLA)?
    • Heading and Title
    • 4. Tables and Illustrations
    • 5. Thesis Statement
    • 6. Spelling, Grammar, Punctuation
    • 7. Bibliography > Evaluating Sources for Authorship & Authority
    • 8. Plagiarism
    • 9. Language and Style
  • Back to Basics
    Watch How This Plays Out within a Webpage:
    • Heading and Title = HTML Title & One H1 Heading
    • 10. Tables and Illustrations = Lower Bounce Rate & Content Uniqueness
    • 11. Thesis Statement = Meta Description
    • 12. Spelling, Grammar, Punctuation = See Page 15 of the GSG
    • 13. Bibliography > Evaluating Sources for Authorship & Authority = Links
    • 14. Plagiarism = Duplicate Content
    • 15. Language and Style = Geographic Targeting by Primary Language
  • Titles & Descriptions
    You Only Get One Chance to Make a First Impression
    Get All the SEO Secrets to Rank Well in Google Here
    Download over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.
    www.SomeSEOSite.com/seo-secrets.html
    SEO Secrets
    Our title sucks, please don’t click here ever. Yes, this is the
    same description we used everywhere. Seo secrets, seo
    secrets, seo secrets, stuff, stuff, stuff, you ugly searcher.
    www.Spamalot.com/seo-secrets.html
    But J.C. Penny got away with it!
  • 16. Titles & Descriptions
    You Only Get One Chance to Make a First Impression
    Get All the SEO Secrets to Rank Well in Google Here
    Download over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.
    www.SomeSEOSite.com/seo-secrets.html
    Call-to-Action + Keyword Theme + Value Proposition
    Different call-to-action + same keyword theme + re-written value proposition or different value proposition.
    www.yoursite.com/your-keyword-theme.html
  • 17. Headings & Subheadings
    How Many Main Topics Do You Have Anyway?
    • Fact: Web Designers put heading tags around logos to drive SEO experts bonkers
    • 18. Fact: You only need ONE h1 tag per page and it should definitely include your keyword theme
    • 19. Myth: Dropping H1’s all over your page like Navy Seals in Abbottabad will help your ranking. NO, please don’t do this.
  • Headings & Subheadings
    Think STRUCTURE
    <h1>Keyword Phrase Here</h1>
    <p>Your attention grabbing thesis here, with tags around one instance of the <strong>keyword</strong>. Supportive topic 1, and supportive topic 2. Tell them what you’re going to tell them.</p>
    <imgsrc=”images/keyword-one.jpg” alt=”Image of Keyword One and Description” />
    <h2>Supportive Topic 1</h2>
    <div id=”video”><object>Some awesome video tagged with descriptive keywords </object></div>
    <h2>Supportive Topic 2</h2>
    <p>A summary of how and why supportive topic 2 exists and possibly a keyword-rich linkto a page dedicated specifically to the supportive topic.</p>
  • 20. Answer “Yes” to 5 Important Questions
    Is there an easy way for people to share it?
    Is it more useful and relevant than alternatives?
    Is there enough awesome info to keep them here?
    Is it always easy to find “buy” or “contact” buttons?
    Will they want to link, share, Like, bookmark, Tweet?
  • 21. Get a Second Opinion
    Quality Assurance is Everything
    Seek Moonlighting English Majors
    Use Mechanical Turk Workers
    Send Out a Survey
    Spell-Check in Word
    Use Elance, oDesk, Freelancer
    Hit up Your Facebook Friends
    Send a Few DM’s in Twitter
  • 22. Questions?
  • 23. Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve