• Save
How to Estimate the SEO Value of Keywords
Upcoming SlideShare
Loading in...5
×
 

How to Estimate the SEO Value of Keywords

on

  • 2,002 views

Learn how to get a budget for SEO by estimating the SEO value of keywords. Presented by Search Engine Optimization Expert Steve Wiideman, this presentation will teach you step by step how to search ...

Learn how to get a budget for SEO by estimating the SEO value of keywords. Presented by Search Engine Optimization Expert Steve Wiideman, this presentation will teach you step by step how to search for keyword volumes, estimate visits, estimate leads/actions, and estimate revenue fro SEO efforts.

Statistics

Views

Total Views
2,002
Views on SlideShare
2,002
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to Estimate the SEO Value of Keywords How to Estimate the SEO Value of Keywords Presentation Transcript

  • Creative Search Strategies(How to Estimate SEO Value)
    Steve Wiideman
    www.CreativeSearchStrategies.com
  • Three Principles of SEO
    What is SEO, in Plain English?
    Having content to match search terms
    Other websites referencing a target website
    User behavior (“click and stay”)
  • Step 1 – Research Google Estimates
    https://adwords.google.com/select/KeywordToolExternal
    Refer to Keyword Research Fundamentals workshop
    Capture estimated search volume information
    Select “Exact” from match type options, deselect “Broad”
    Save keywords into a spreadsheet
  • Step 2 – Research Search Estimates
    Divide the estimate from Step 1 by 64%
    organic cookies: 720 Searches / .64 Google market share = 1,125 Total
  • Step 3 – Estimate CTR
    Use Google Webmaster Tools to estimate click-through rate on core keywords
    Multiply the Search Estimates by the estimated average CTR
    organic cookies: 1,125 Searches * 45% = 506 Est. Visits Total
  • Step 4 – Estimate Conversion
    Use Google Analytics to estimate the average conversion rate
    Multiply the Visits Estimates by the conversion rate
    organic cookies: 506 Visits * 3% = 15 Orders/Contacts/Leads Total
    If you don’t know the conversion rate or your client won’t disclose it, use a low number such as 2%.
    This will help you promise low and deliver high.
  • Step 5 – Estimate Revenue
    Use Google Analytics to estimate the average Per Visit Value
    For leads, estimate AOV ((# leads * % convert) * AOV) / # leads)
    Multiply the conversion estimates by the AOV OR multiply the visits estimates by the Per Visit Value
    organic cookies: 15 Orders * $30 Per Order = $450 Total Est. Revenue
  • Questions?
  • Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve