How to Create and Submit an XML SItemap
Upcoming SlideShare
Loading in...5
×
 

How to Create and Submit an XML SItemap

on

  • 1,358 views

Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to ...

Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.

Statistics

Views

Total Views
1,358
Views on SlideShare
1,358
Embed Views
0

Actions

Likes
0
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to Create and Submit an XML SItemap How to Create and Submit an XML SItemap Presentation Transcript

  • Creative Search Strategies(How to Create and Submit an XML Sitemap)
    Steve Wiideman
    www.CreativeSearchStrategies.com
  • Three Principles of SEO
    What is SEO, in Plain English?
    Having content to match search terms
    Other websites referencing a target website
    User behavior (“click and stay”)
  • What is XML?
    Extensible Markup Language
    Wikipedia: a metalanguage that allows users to define their own customized markup languages, especially in order to display documents on the World Wide Web.
    <h1>This is a Heading Tag per W3C & HTML Language Design</h1>
    <steve>This is a tag I made up that can only be read by a program that has defined “steve” in the database</steve>
  • What an XML Sitemap is Not
    • A way to force search engines to index your content
    • A tool that will help you rank higher for specific keywords
    • Something you submit more than once or twice per day
    • Something you should not have to pay for
  • So What is an XML Sitemap?
    Sitemaps.org
    The “Big Three” agreed on a standard way for webmasters to submit a list of URLs. Google, Bing and the former Yahoo! Search (now powered by Bing) created several HTML tags in their
    system that users can submit webpages with.
    • A way to provide a list of URLs you’d like indexed
    • A way to point out important pages to the search engines
    • A potentially faster way to reduce the time it takes to get indexed
  • What Does it Look Like?
    <?xml version="1.0" encoding="UTF-8"?>
    <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
    <url>
     <loc>http://www.example.com/</loc>
    <lastmod>2005-01-01</lastmod>
    <changefreq>monthly</changefreq>
      <priority>0.8</priority>    
    </url>
    </urlset>
  • What Does it Look Like?
    <?xml version="1.0" encoding="UTF-8"?>
    <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
    xmlns:image="http://www.sitemaps.org/schemas/sitemap-image/1.1"
    xmlns:video="http://www.sitemaps.org/schemas/sitemap-video/1.1">
    <url>
    <loc>http://www.example.com/foo.html</loc>
    <image:image>
    <image:loc>http://example.com/image.jpg</image:loc>
    </image:image>
    <video:video>
    <video:content_loc>http://www.example.com/video123.flv</video:content_loc>
    <video:player_locallow_embed="yes" autoplay="ap=1">http://www.example.com/videoplayer.swf?video=123</video:player_loc>
    <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
    <video:title>Grilling steaks for summer</video:title>
    <video:description>Get perfectly done steaks every time</video:description>
    </video:video>
    </url>
    </urlset>
  • The Best Way to Implement
    Our Favorite: Google Sitemap Generator http://code.google.com/p/googlesitemapgenerator/
    http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators
  • The Fast Way to Implement
    www.XML-Sitemaps.com
  • How to Submit
  • How to Submit
  • Questions?
  • Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve