How to Build HTML Sitemaps for SEO


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Learn the difference between HTML and XML sitemaps and why you may want to use both to help improve your website's visibility within search engines such as Bing and Google.

In this workshop, SEO Expert Steve Wiideman will teach you about Google PageRank and PageRank distribution, as well as show you how to create an effective, keyword-rich HTML sitemap to improve your search engine optimization strategy.

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How to Build HTML Sitemaps for SEO

  1. 1. Search Engine Strategies(How to Build HTML Sitemaps for SEO)<br />Steve Wiideman<br /><br />
  2. 2. The text within a link plays as an “introduction” to the search engines, similar to a sign above a doorway.<br />
  3. 3. Google PageRank<br />From:<br />“As Larry [Page] said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data.”<br />
  4. 4. Distribution of PageRank<br />Assumptions:<br /><ul><li> No excessive links
  5. 5. No irrelevant outbound links
  6. 6. Few ads & duplicate content
  7. 7. [other] Age, CTR, etc</li></li></ul><li>Distribution of PageRank<br />
  8. 8. Distribution of PageRank<br />
  9. 9. HTML Vs. XML<br />Which One Should You Use?<br />BOTH<br />
  10. 10. HTML Sitemap Tips<br />Use your page-level H1 tag as the link text (see 1st slide)<br />Match the sitemap page to your Content Tracking Sheet<br />When two links have the identical text, the 1st always wins<br />Segment sitemaps on larger websites:<br />Image Source:<br />
  11. 11. Questions?<br />
  12. 12. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br />E.<br />@seosteve<br />