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Steve Wiideman's presentation from Creative Search Strategies that covers how to build natural, organic links through attractive, interesting, and useful content. In Advanced Link Building Strategies, ...

Steve Wiideman's presentation from Creative Search Strategies that covers how to build natural, organic links through attractive, interesting, and useful content. In Advanced Link Building Strategies, you'll see examples of how some website owners capture 4,000 to 20,000 links without ever paying a penny in promotion costs. Watch video online now at http://www.instantpresenter.com/PIID=E954DF82884C

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Advanced Link Building Strategies Presentation Transcript

  • 1. Advanced Link Building Strategies
    Steve Wiideman
    www.SEOSteve.com
  • 2. 8 Powerful Link Building Strategies
    Be Found Where Competitors Are
    Joint Content Contribution
    Advanced Tutorials & How To’s
    Create a Controversy
    Conduct Research & Discuss the Results
    Establish Yourself as an Authority
    Create a Free Tool, Product, Plugin or Extension
    Recognition & Interviews
    Off-Page Link Building
  • 3. Link What?
    Why is building links important to achieving higher ranking in the search results?
    Relevancy + Popularity + User Choice
    = Higher Ranking
  • 4. #1: Level the Playing Field
    Be Found Where Competitors Are:
    Tools to Use:
    • OpenSiteExplorer.org
    • 5. LinkScape
    (seomoz.org)
    • Yahoo! Site Explorer
    (siteexplorer.search.yahoo.com)
    Video: How to Get Links Where Competitors Have Them:
    http://www.youtube.com/watch?v=e7ZtdruNA-A
  • 6. #2: Joint Content Contribution
    Contributors Often Link to Their Attributions
    Example:
    David Mihm’s
    Local Search
    Ranking
    Factors
    5,663
    Inbound Links
  • 7. #3: Advanced Tutorials & How To’s
    Good Content Easily Picks Up Links
    Example:
    Bruce Clay’s
    Tech Tips
    245
    Inbound Links
  • 8. #4: Create a Controversy
    Good Content Easily Picks Up Links
    Example:
    Jason Calacanis
    Vs.
    Danny Sullivan
    72
    Inbound Links
  • 9. #5: Conduct Research & Discuss Results
    Good Content Picks Up Links FAST
    Example:
    Ian Lurie &
    Steve Wiideman
    Analyze Google
    Breadcrumbs
    20
    Inbound Links
    (In 3 Weeks)
  • 10. #6: Establish Yourself as an Authority
    SEO News Sites Pick up TONS of Links
    Example:
    WebProNews
    Does Interviews
    With Experts
    183
    Inbound Links
  • 11. #7: Create a Free Tool or Plugin
    People Like Free Stuff
    Example:
    Xenu Link Sleuth
    Broken Link Software
    20,575 Inbound Links
    20,575
    Inbound Links
  • 12. #8: Recognition and Interviews
    People Like to Be Recognized
  • 13. Have a Game Plan for 2011!
  • 14. Connect with Steve Wiideman
    Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
    He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
    He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.
    Steve Wiideman
    www.SEOSteve.com
    Facebook.com/stevewiideman
    P. (562) 732-4417
    E. info@seosteve.com
    @seosteve