Social Media Marketing in Sri LankaPresentation Transcript
Online Marketing : Instant Advantages For Your Business
Online Marketing OverviewWhat is Viral Marketing and How It Grows Your Business. Viral marketing is the spread of information of interest via word of mouth or any other sharing medium. It is the fastest way to get news of interesting content out to a huge market in the least amount of time. This was never been able to be done efficiently until today, with the massive growth of internet users and the emergence of social media websites such as Facebook, Twitter and YouTube (video sharing site). Facebook is the largest social media website in the world and has about 500 million users (making it the 3rd largest country in the world if it were one). People can easily share things they like with their friends on Facebook because of the news feed feature there. Twitter is a micro blogging platform that allows people to “tweet” or share a short sentence of characters to post their thoughts, share content and share a conversation with other “tweeps” (twitter people). Twitter is also the largest micro blogging platform in the world. YouTube is the largest video search engine in the world and also incorporates social sharing tools and medium, making viral video content easily shared to friends of people around the world. Uploading and sharing is totally free and easy. At the pace the internet and the world is growing, more and more people are going online. There is a huge growing trend of the spread of information online, and businesses and individuals can benefit alike from the speed of how information can be shared and obtained. From a business standpoint, you can now grow your business virally online in niche communities if you tap into the power of viral marketing. The world is getting more and more competitive, and if you fail to tap into this great marketing resource, you’ll be losing out to your competitors.
The Power Of Social Sharing Social Sharing Websites For Viral Traffic Social media websites have taken the world by storm, with the emergence of websites such as Facebook and Twitter, the spread of information has become much easier. Facebook is the largest social networking website in the world. With over 500 million users, the potential of growing your business on Facebook is huge. Facebook has a useful feature called Facebook Fan Pages, where local businesses, artists and communities can create fan pages to connect with them. You can also advertise to a huge database of people through Facebook’s advertising system. Twitter is the largest micro blogging platform in the world. It’s user base is in the millions and you can easily share content of interest, join conversations and connect with your community through short sentences known as tweets. The hash tag command allows people to search for trending topics to see what’s hot and what’s not. Web 2.0 websites such as Squidoo and HubPages allow marketers and people to create single page websites that incorporate various social sharing tools. It allows people to easily comment on such pages very similar to blogs. Social sharing or social bookmarking websites exist such as Digg.com and Reddit.com. This allows people to share sites of interest and people who follow you that share the same interest can easily follow what you are following. The power of the internet is endless. The spread of information is getting faster and faster. If you truly want to build a profitable online business, you’ll have to tap into these social media sharing tools or you’ll be leaving tons of money on the table. Worst still; be overshadowed by your competitors.
Social Media Marketing How To Grow Your Business Using Social Media The web 2.0 era ushers in the emergence of social media websites such as Facebook and Twitter. Facebook is the largest social networking site on the planet and Twitter is the largest micro blogging platform as well. You can tap into these sources of social media and explode your business growth. Here’s how you can grow your business using social media. One good thing about social media websites is it has immense viral potential. Meaning, the potential for spreading of news through word of mouth is huge! Think about it, if you see an article you like or a video that’s funny, wouldn’t you share it with your friends on Facebook or Tweet about it? When someone posts something they like on Facebook (for example), all of his friends will see it immediately on his news feed at you instantly get tons of eyeballs. So here’s what you can do: Post up various sources of interesting content related to your niche in Facebook and ask your followers to “like” or share it with their friends. Or you can also ask them to tweet about it and offer them a reward in return. The more people that see your content on social media sites, depending on the quality and viral ability of your content, it has the potential to reach a wider audience in a very short time. This has never been able to be done in the past but now it can with the power of Social media. One more noteworthy thing to mention is the emergence of social sharing sites such as Digg.com and Reddit.com. These sites are also known as social bookmarking sites, where people can share or “like” web content that is relevant and you can see what other people in the same niche are following. If you can get your followers to share your content on these sites, the potential for viral growth is endless. Tap into social media viral marketing power today!
The Power of Viral Videos How To Tap Into The Power Of Viral Videos Online and offline businesses have much to gain from viral videos. The potential of viral videos in reaching a wide audience is endless. In this article, I’m going to share with you a powerful strategy of using viral marketing of videos to grow your business fast. The key here is to create a “Viral Video”. A viral video is a cool and interesting video which makes people want to share it with their friends or people in the same community. If you are in a specific niche, you can create a niche-specific viral video and post it on YouTube. Funny videos, How to videos and review videos do this very well. From there, you can do a few things. You can promote your video to your subscribers and followers and ask them to share it with their friends if they like it. You can draw traffic to your video to boost it’s view count to gain more visibility on the search engines and YouTube channels. You can include incentives to share the video through Facebook or Tweeting it to further expand your reach. You can include a description at the bottom of your video promoting your business or other bits of information which you might deem valuable to your viewers. You can post multiple videos and ask viewers to subscribe to your YouTube channel to get more and more followers. Viral videos have the potential to grow very fast because of the vast amount of people congregating on the internet. YouTube has over a million viewers daily and if you don’t tap into this massive source of traffic, you’ll be leaving tons of money on the table.
Viral Ebooks = Instant Authority How To Create A Viral E-book Viral ebooks are the best way to get your brand name or business out fast to a wide audience in a short amount of time, and has the potential to make you tons of profits fast. The best part is, as the author of the book, you will establish yourself as an Authority figure in your industry instantly. This will set you apart from your competitors, giving you that powerful edge to conquer to conquer any industry or niche. Nothing gives a person more credibility than being an established author. A viral e-book is an e-book which encourages people to share your content with others and can help you to grow your business by leaps and bounds. Here’s the recipe to create a viral e-book: - Give away free-sharing rights. Meaning to say, you give your readers the right to freely share your e-book with their friends and followers. Because your e-book is in the pdf format, it can’t be edited so what people share is what others will receive. -The important thing here is that you must sprinkle links to your website or business blog throughout the e-book so that whenever someone reads your book, they will know where to go to find more information of interest.
Viral Ebooks = Instant Authority - Content is king, as the popular saying goes. The more valuable your content is, the more likely someone is to share your e-book with others. If it’s really good, you’ll soon be seeing raving reviews about your e- book among the netizens. - Give people a call to action. Here’s one method: At the end of your e- book, kindly ask your readers to share it with their friends and followers if they liked it. A call to action usually results in higher percentage of people taking action, as simple as it sounds. - Include a way for you to share it. You can include the Facebook sharing link inside your e-book so people can simply click on the link and share your viral e-book with their friends (the link should send people to the download page or landing page, of course) - Follow these methods, and getting new leads for your business will be a walk in the park.
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