Taking It OnlineUsing Facebook in Health & Social Services Promotion         Tips, Tricks & Risk Management       Miranda ...
Using Facebook in Health & Social Services Promotion                 Agenda1. Social Media Marketing – Fun Facts2. SMM Ben...
Using Facebook in Health & Social Services PromotionSocial Media Marketing       – Fun Facts         © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion© 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionFacebook… it’s kind of a big deal.            © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion© 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionWhere is content most often shared?             © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion                                        How many                      ...
Using Facebook in Health & Social Services Promotion                       • 31,000 people 18+ within                     ...
Using Facebook in Health & Social Services Promotion   SMM Benefits for  Publicly Funded orNon-Profit Organizations       ...
Using Facebook in Health & Social Services Promotion© 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion          SMM Benefits for NPOs•   Low barriers to entry•   Connect/co...
Using Facebook in Health & Social Services PromotionTurn your Facebook Page into a fundraising hub.              (www.caus...
Using Facebook in Health & Social Services PromotionMake new contacts through organized chats.           (TweetChat.com)  ...
Using Facebook in Health & Social Services Promotion  Take advantage of discounts offered to non-profits by many SMM manag...
Using Facebook in Health & Social Services PromotionInteract publicly, on your Page or someoneelse’s, or privately through...
Using Facebook in Health & Social Services Promotion  Industry-SpecificChallenges & Concerns        © 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionHow are people using social media in      healthcare right now?       ...
Using Facebook in Health & Social Services PromotionThose with health concerns are more likely to engage, trust and share ...
Using Facebook in Health & Social Services Promotion     Let’s look at a few scenariosillustrative of the concerns a menta...
Using Facebook in Health & Social Services PromotionScenario #1 – Threat to Harm Self How would your team manage auser pos...
Using Facebook in Health & Social Services Promotion       #1 – Preparedness is Key• Staff or volunteers managing social p...
Using Facebook in Health & Social Services Promotion             Educate Users Use your About, Cover Photo, and even an Ap...
Using Facebook in Health & Social Services Promotion   #2 – Unfounded/Private ComplaintHow would your team manage auser po...
Using Facebook in Health & Social Services Promotion          #2 – Go by the Book• What does your Social Media Policy andc...
Using Facebook in Health & Social Services PromotionEducate Users                                 Show your               ...
Using Facebook in Health & Social Services Promotion#3 – Spam or Persistent Unwanted Contact How would your team manage au...
Using Facebook in Health & Social Services Promotion         #3 – Use Your Judgment• Do you know the person as a patient o...
Using Facebook in Health & Social Services PromotionEducate Users                             Get the interaction         ...
Using Facebook in Health & Social Services PromotionThe New Facebook - Timeline Pages       © 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionOpen Graph & Apps                      Image Source: developers.facebo...
Using Facebook in Health & Social Services PromotionNews Ticker  © 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionTimeline Pages    © 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionTimeline Pages    © 2012, Miranda Miller
Using Facebook in Health & Social Services PromotionPinned Posts   © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion           Cover ImagesGo to www.facebook.com/help/?faq and ask       ...
Using Facebook in Health & Social Services Promotion         Q & A:Hit me with your best shot          © 2012, Miranda Mil...
Upcoming SlideShare
Loading in...5
×

Taking It Online - Using Facebook in Mental Health & Social Services Promotion

1,138

Published on

Half-hour presentation (37 slides) and discussion for Canadian Mental Health Association bi-annual Health & Wellness meeting on using social media marketing. Includes potentially problematic scenarios and tips for risk management for mental health & social services providers.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Can you use TECHNOLOGY and SOCIAL MEDIA to SAVE LIVES-something that innovatively eases access of medical information of patients. Please have a look at this product and see how revolutionary it is in aiding provision of medical support: http://www.zlicense3.com/?id=a6505335bc
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,138
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Taking It Online - Using Facebook in Mental Health & Social Services Promotion

  1. 1. Taking It OnlineUsing Facebook in Health & Social Services Promotion Tips, Tricks & Risk Management Miranda Miller, for Canadian Mental Health Association
  2. 2. Using Facebook in Health & Social Services Promotion Agenda1. Social Media Marketing – Fun Facts2. SMM Benefits for Publicly Funded or NP Orgs3. Industry-Specific Challenges & Concerns • How people use SM for health concerns • Problematic scenarios & discussion4. The New Facebook - Timeline Pages5. Q&A © 2012, Miranda Miller
  3. 3. Using Facebook in Health & Social Services PromotionSocial Media Marketing – Fun Facts © 2012, Miranda Miller
  4. 4. Using Facebook in Health & Social Services Promotion© 2012, Miranda Miller
  5. 5. Using Facebook in Health & Social Services PromotionFacebook… it’s kind of a big deal. © 2012, Miranda Miller
  6. 6. Using Facebook in Health & Social Services Promotion© 2012, Miranda Miller
  7. 7. Using Facebook in Health & Social Services PromotionWhere is content most often shared? © 2012, Miranda Miller
  8. 8. Using Facebook in Health & Social Services Promotion How many Canadians are using Facebook?© 2012, Miranda Miller
  9. 9. Using Facebook in Health & Social Services Promotion • 31,000 people 18+ within 80km of Kincardine • 57,500 people 18+ within 80km of Owen Sound • 6.1 million people 18+ in OntarioHow about in our area? © 2012, Miranda Miller
  10. 10. Using Facebook in Health & Social Services Promotion SMM Benefits for Publicly Funded orNon-Profit Organizations © 2012, Miranda Miller
  11. 11. Using Facebook in Health & Social Services Promotion© 2012, Miranda Miller
  12. 12. Using Facebook in Health & Social Services Promotion SMM Benefits for NPOs• Low barriers to entry• Connect/collaborate with similar organizations• Increase exposure & raise awareness• Monitor conversations• Manage misinformation – important in health• Stay connected with donors, partners, etc.• Raise funds online through social networks © 2012, Miranda Miller
  13. 13. Using Facebook in Health & Social Services PromotionTurn your Facebook Page into a fundraising hub. (www.causes.com) © 2012, Miranda Miller
  14. 14. Using Facebook in Health & Social Services PromotionMake new contacts through organized chats. (TweetChat.com) © 2012, Miranda Miller
  15. 15. Using Facebook in Health & Social Services Promotion Take advantage of discounts offered to non-profits by many SMM management companies. (SproutSocial.com) © 2012, Miranda Miller
  16. 16. Using Facebook in Health & Social Services PromotionInteract publicly, on your Page or someoneelse’s, or privately through Facebook’s newmessaging for Pages to control information and protect privacy. © 2012, Miranda Miller
  17. 17. Using Facebook in Health & Social Services Promotion Industry-SpecificChallenges & Concerns © 2012, Miranda Miller
  18. 18. Using Facebook in Health & Social Services PromotionHow are people using social media in healthcare right now? © 2012, Miranda Miller
  19. 19. Using Facebook in Health & Social Services PromotionThose with health concerns are more likely to engage, trust and share on social networks. © 2012, Miranda Miller
  20. 20. Using Facebook in Health & Social Services Promotion Let’s look at a few scenariosillustrative of the concerns a mental health or social services organization may have in using Facebook… © 2012, Miranda Miller
  21. 21. Using Facebook in Health & Social Services PromotionScenario #1 – Threat to Harm Self How would your team manage auser post about suicide posted on your Page? © 2012, Miranda Miller
  22. 22. Using Facebook in Health & Social Services Promotion #1 – Preparedness is Key• Staff or volunteers managing social presenceneed same training as those interacting withpatients/clients/public over the phone or inperson.• Established policies and procedures are key, asin other communication channels.• Be aware that people may use your channel forpurposes other than those intended. © 2012, Miranda Miller
  23. 23. Using Facebook in Health & Social Services Promotion Educate Users Use your About, Cover Photo, and even an Appto inform users of help resources and when/how the page is monitored. © 2012, Miranda Miller
  24. 24. Using Facebook in Health & Social Services Promotion #2 – Unfounded/Private ComplaintHow would your team manage auser posting a complaint that is better settled privately? © 2012, Miranda Miller
  25. 25. Using Facebook in Health & Social Services Promotion #2 – Go by the Book• What does your Social Media Policy andcorresponding Procedure advise?• Disengage the user publicly, engage privately,diffuse the situation, and inform them you aredeleting the public post.• Post a standard message to your Pageinforming followers that a post was removed,state why, reinforce proper use of Page. © 2012, Miranda Miller
  26. 26. Using Facebook in Health & Social Services PromotionEducate Users Show your responsiveness, set realistic expectations, enforce policies, encourage positive interaction. © 2012, Miranda Miller
  27. 27. Using Facebook in Health & Social Services Promotion#3 – Spam or Persistent Unwanted Contact How would your team manage auser posting spam on your Page orharassing, attacking, or otherwise acting inappropriately? © 2012, Miranda Miller
  28. 28. Using Facebook in Health & Social Services Promotion #3 – Use Your Judgment• Do you know the person as a patient or client andis a face-to-face conversation an option?• How inappropriate are the posts or messages? Dothey warrant blocking the user? At what pointshould a Page manager escalate to management orauthorities?• Policies and Procedures should dictate whichtypes of content are removed, when, and by whom. © 2012, Miranda Miller
  29. 29. Using Facebook in Health & Social Services PromotionEducate Users Get the interaction out of the public eye, using Messaging if contacted first, or consider blocking the user to prevent further damage to your brand. © 2012, Miranda Miller
  30. 30. Using Facebook in Health & Social Services PromotionThe New Facebook - Timeline Pages © 2012, Miranda Miller
  31. 31. Using Facebook in Health & Social Services PromotionOpen Graph & Apps Image Source: developers.facebook.com © 2012, Miranda Miller
  32. 32. Using Facebook in Health & Social Services PromotionNews Ticker © 2012, Miranda Miller
  33. 33. Using Facebook in Health & Social Services PromotionTimeline Pages © 2012, Miranda Miller
  34. 34. Using Facebook in Health & Social Services PromotionTimeline Pages © 2012, Miranda Miller
  35. 35. Using Facebook in Health & Social Services PromotionPinned Posts © 2012, Miranda Miller
  36. 36. Using Facebook in Health & Social Services Promotion Cover ImagesGo to www.facebook.com/help/?faq and ask about cover image rules. © 2012, Miranda Miller
  37. 37. Using Facebook in Health & Social Services Promotion Q & A:Hit me with your best shot © 2012, Miranda Miller
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×