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Your Business Name Here              Course Agenda1. Introduction to Facebook Business Pages    • Why use Facebook for mar...
Your Business Name HereWe have radio, print,   signage, emailmarketing, and more…   why Facebook?        © 2012, Miranda M...
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name HereFacebook… It’s kind of a big deal.             © 2012, Miranda Miller              @mirandam_ecomm ...
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name Here                          Source: Brightedge.com 2012                          Search Marketers Sur...
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name Here        Why Are YOU Here?• In a perfect world, what will you get out of           this series of wo...
Your Business Name Here    So Why Use Facebook for          Marketing?• Brand building & awareness• Reputation monitoring ...
Your Business Name HereWho’s Here?                            Source: SocialBakers.com  © 2012, Miranda Miller   @mirandam...
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name HereOkay… But Who’s HERE?                      • 31,020 people 18+ within                      80km of ...
Your Business Name HereHow Often?  © 2012, Miranda Miller   @mirandam_ecomm   © 2012, Miranda Miller
Your Business Name HereWhy Do They Like Business Pages?             © 2012, Miranda Miller              @mirandam_ecomm   ...
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
Your Business Name HereAnd Here’s What They Are      Not Doing…        © 2012, Miranda Miller         @mirandam_ecomm     ...
Your Business Name HereBut That’s Not What the  Other Study Said…        © 2012, Miranda Miller         @mirandam_ecomm   ...
Your Business Name HereUniversal Truths in Online Marketing  • You’re going to read a lot of conflicting  data, “fact,” an...
Your Business Name HereWorst Reasons Ever to Use Facebook for MarketingEveryone else is   doing it.         © 2012, Mirand...
Your Business Name HereWorst Reasons Ever to Use Facebook for Marketing      Mydaughter/friend/ whoever said I    should. ...
Your Business Name Here  Worst Reasons Ever to Use   Facebook for Marketing It’s going to makeme rich… RICH I say!        ...
Your Business Name Here Worst Reasons Ever to Use  Facebook for Marketing I heard it’s reallyeasy and you can’tgo wrong wi...
Your Business Name Here           Remember:As a businessperson, your time is money.              © 2012, Miranda Miller   ...
Your Business Name HereEverything you do is a reflection of your business.                   © 2012, Miranda Miller       ...
Your Business Name HereFacebook is not just a social network to you. It is an               advertising platform.         ...
Your Business Name HereSo is Facebook Right for Your Business?                • Risk vs. Reward       • Budget – your time...
Your Business Name HereLet’s Get to Know the New Facebook              © 2012, Miranda Miller               @mirandam_ecomm
Your Business Name HereThree Important Elements  • Timeline  • Open Graph and Apps  • News Ticker          © 2012, Miranda...
Your Business Name HereTimeline for Brands      © 2012, Miranda Miller       @mirandam_ecomm
Your Business Name HereTimeline for Brands      © 2012, Miranda Miller       @mirandam_ecomm
Your Business Name HereOpen Graph and Apps                      Image Source: developers.facebook.com      © 2012, Miranda...
Your Business Name HereOpen Graph and Apps      © 2012, Miranda Miller       @mirandam_ecomm
Your Business Name HereNews Ticker  © 2012, Miranda Miller   @mirandam_ecomm
Your Business Name HereEdgeRank © 2012, Miranda Miller  @mirandam_ecomm
Your Business Name HereNew Brand Pages    © 2012, Miranda Miller     @mirandam_ecomm
Your Business Name Here      Timeline for Business PagesIt’s looks a lot like your Timeline, but has some cool features…  ...
Your Business Name Here            New Admin Panel                                                Messages                ...
Your Business Name HereMore on what all of   that means in another session…       © 2012, Miranda Miller        @mirandam_...
Your Business Name Here   Profile PictureAt least 180 pixels wide, notiny writing, and SQUARE…         © 2012, Miranda Mil...
Your Business Name Here      Profile Picture Pro TipDon’t do this                            Or this…(spellcheck,anyone?)…...
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Your Business Name Here       Brand Pages Business InfoHours of operation &                 People Liking, Talkingbusiness...
Your Business Name HereCompany Info - About       © 2012, Miranda Miller        @mirandam_ecomm
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Your Business Name HerePro Tip for “About” Page Optimization Page Description is   a Call to Action   (This is what people...
Your Business Name HerePinned Posts                           Feature your                           best content         ...
Your Business Name HerePinned Posts  © 2012, Miranda Miller   @mirandam_ecomm
Your Business Name Here  Pro Tip for Pinned PostsFeature Interactive     Content  (Don’t set it and forget it. Change it u...
Your Business Name Here         Cover Photos: The RulesThou Shalt Not:     • Display price or purchase info     • Show con...
Your Business Name Here        Cover Photo Tips• Consider how the photo looks displayed on acomputer screen, tablet, and m...
Your Business Name Here“Covers must not be false, deceptive or misleading, and must not infringe on  third parties intelle...
Your Business Name HereCover Photos – Doing It Right        Hello, Gorgeous.          © 2012, Miranda Miller           @mi...
Your Business Name HereWell, that one was easy.But my business isn’t as  exciting as tourism.       © 2012, Miranda Miller...
Your Business Name Here   Local Furniture StoreI want you to see what we offer.            © 2012, Miranda Miller         ...
Your Business Name Here   Local Insurance BrokerageI want you to see what we’re all about.               © 2012, Miranda M...
Your Business Name Here Local Specialty RetailerI want you to recognize my store       when you drive by.           © 2012...
Your Business Name HereLocal Home Improvement Store I want you to know the team behind              the brand.            ...
Your Business Name Here    Pro Tip for Cover PhotosWatch the Big Guns They have the budget and personnel you can’t    affo...
Your Business Name Here      StarbucksCheck out how fun we are!        © 2012, Miranda Miller         @mirandam_ecomm
Your Business Name Here     The Home DepotWe know what you need right now        and we have it.           © 2012, Miranda...
Your Business Name HereRoyal Bank of CanadaWe have history, you and I.         © 2012, Miranda Miller          @mirandam_e...
Your Business Name HereSun Life Financial CanadaWe can make your life better.          © 2012, Miranda Miller           @m...
Your Business Name Here      Columbia SportswearWe’ll make you cooler, you hipster you.               © 2012, Miranda Mill...
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Your Business Name Here                 Next Week:1. Introduction to Facebook Business Pages2. Content Creation & Posting ...
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Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business

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Part One of Four Facebook Marketing workshops, created and led by Miranda Miller and sponsored by Lake Huron Learning, Ontario.

See accompanying workbook: http://issuu.com/mirandam/docs/fb_mktg_intro_workbook

In this first of the series, Introduction to Facebook Business Pages, attendees learn:

- Why use Facebook for marketing?
- Who can you reach on Facebook?
- Is Facebook right for your business?
- The New Facebook and how it works
- Brand Pages – overview and features

This course takes place at the Lake Huron Learning facility in Kincardine, Ontario, from April to May 2011. The presentation is one component of the workshop, followed by hands-on instruction.

Email miranda@miranda-miller.com for more information on custom course creation and on-site training.

Published in: Business, Technology
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  • Hi Miranda
    This week's seminar was great again. Too bad about the (lack of) power. Will you post the slides, so I can review in large format, please?
    thanks
    Carol
       Reply 
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Transcript of "Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business"

  1. 1. Your Business Name Here Facebook MarketingUsing Social Media to Promote Your Local Business Unit 1: Introduction to Facebook Business Pages Miranda Miller for Lake Huron Learning
  2. 2. Your Business Name Here Course Agenda1. Introduction to Facebook Business Pages • Why use Facebook for marketing? • Who can you reach on Facebook? • Is Facebook right for your business? • The New Facebook and how it works • Brand Pages – overview and features • Play Time! Make your Page.2. Content Creation & Posting3. Campaign Planning & Management4. Paid Advertising, FCommerce & the New Analytics © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  3. 3. Your Business Name HereWe have radio, print, signage, emailmarketing, and more… why Facebook? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  4. 4. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  5. 5. Your Business Name HereFacebook… It’s kind of a big deal. © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  6. 6. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  7. 7. Your Business Name Here Source: Brightedge.com 2012 Search Marketers Survey© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  8. 8. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  9. 9. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  10. 10. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  11. 11. Your Business Name Here Why Are YOU Here?• In a perfect world, what will you get out of this series of workshops? • What inspired you to learn about this? • Are you already using Facebook at all? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  12. 12. Your Business Name Here So Why Use Facebook for Marketing?• Brand building & awareness• Reputation monitoring and management• Customer service• Recruiting• Lead generation• Become an authority in your industry• If your competitors are there and you’renot… © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  13. 13. Your Business Name HereWho’s Here? Source: SocialBakers.com © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  14. 14. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  15. 15. Your Business Name HereOkay… But Who’s HERE? • 31,020 people 18+ within 80km of Kincardine • 57,560 people 18+ within 80km of Owen Sound • 6.1 million people 18+ in Ontario © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  16. 16. Your Business Name HereHow Often? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  17. 17. Your Business Name HereWhy Do They Like Business Pages? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  18. 18. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  19. 19. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  20. 20. Your Business Name HereAnd Here’s What They Are Not Doing… © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  21. 21. Your Business Name HereBut That’s Not What the Other Study Said… © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
  22. 22. Your Business Name HereUniversal Truths in Online Marketing • You’re going to read a lot of conflicting data, “fact,” and opinion. • There is no magic formula. • The only way to discover what works for your business is to try, test, tweak, rinse and repeat. © 2012, Miranda Miller @mirandam_ecomm
  23. 23. Your Business Name HereWorst Reasons Ever to Use Facebook for MarketingEveryone else is doing it. © 2012, Miranda Miller @mirandam_ecomm
  24. 24. Your Business Name HereWorst Reasons Ever to Use Facebook for Marketing Mydaughter/friend/ whoever said I should. © 2012, Miranda Miller @mirandam_ecomm
  25. 25. Your Business Name Here Worst Reasons Ever to Use Facebook for Marketing It’s going to makeme rich… RICH I say! © 2012, Miranda Miller @mirandam_ecomm
  26. 26. Your Business Name Here Worst Reasons Ever to Use Facebook for Marketing I heard it’s reallyeasy and you can’tgo wrong with free. © 2012, Miranda Miller @mirandam_ecomm
  27. 27. Your Business Name Here Remember:As a businessperson, your time is money. © 2012, Miranda Miller @mirandam_ecomm
  28. 28. Your Business Name HereEverything you do is a reflection of your business. © 2012, Miranda Miller @mirandam_ecomm
  29. 29. Your Business Name HereFacebook is not just a social network to you. It is an advertising platform. © 2012, Miranda Miller @mirandam_ecomm
  30. 30. Your Business Name HereSo is Facebook Right for Your Business? • Risk vs. Reward • Budget – your time is also money • What do you expect fans to do? © 2012, Miranda Miller @mirandam_ecomm
  31. 31. Your Business Name HereLet’s Get to Know the New Facebook © 2012, Miranda Miller @mirandam_ecomm
  32. 32. Your Business Name HereThree Important Elements • Timeline • Open Graph and Apps • News Ticker © 2012, Miranda Miller @mirandam_ecomm
  33. 33. Your Business Name HereTimeline for Brands © 2012, Miranda Miller @mirandam_ecomm
  34. 34. Your Business Name HereTimeline for Brands © 2012, Miranda Miller @mirandam_ecomm
  35. 35. Your Business Name HereOpen Graph and Apps Image Source: developers.facebook.com © 2012, Miranda Miller @mirandam_ecomm
  36. 36. Your Business Name HereOpen Graph and Apps © 2012, Miranda Miller @mirandam_ecomm
  37. 37. Your Business Name HereNews Ticker © 2012, Miranda Miller @mirandam_ecomm
  38. 38. Your Business Name HereEdgeRank © 2012, Miranda Miller @mirandam_ecomm
  39. 39. Your Business Name HereNew Brand Pages © 2012, Miranda Miller @mirandam_ecomm
  40. 40. Your Business Name Here Timeline for Business PagesIt’s looks a lot like your Timeline, but has some cool features… © 2012, Miranda Miller @mirandam_ecomm
  41. 41. Your Business Name Here New Admin Panel Messages Notifications TipsNew Likes Link to Insights © 2012, Miranda Miller @mirandam_ecomm
  42. 42. Your Business Name HereMore on what all of that means in another session… © 2012, Miranda Miller @mirandam_ecomm
  43. 43. Your Business Name Here Profile PictureAt least 180 pixels wide, notiny writing, and SQUARE… © 2012, Miranda Miller @mirandam_ecomm
  44. 44. Your Business Name Here Profile Picture Pro TipDon’t do this Or this…(spellcheck,anyone?)… © 2012, Miranda Miller @mirandam_ecomm
  45. 45. Your Business Name Here Profile Picture Pro Tip And definitely don’t do this.Page name? Fashion Designer. Apparently the only one on the planet. What’s even going on here? Confusion! © 2012, Miranda Miller @mirandam_ecomm
  46. 46. Your Business Name HereLocal Brand Pages Unclickable banner (not cool, but it’s a feature) Four highlighted apps © 2012, Miranda Miller @mirandam_ecomm
  47. 47. Your Business Name HereLocal Page Minus Cover Photo No Cover Photo Their Likes © 2012, Miranda Miller @mirandam_ecomm
  48. 48. Your Business Name Here Brand Pages Business InfoHours of operation & People Liking, Talkingbusiness information © 2012, Miranda Miller About and Checking In @mirandam_ecomm
  49. 49. Your Business Name HereCompany Info - About © 2012, Miranda Miller @mirandam_ecomm
  50. 50. Your Business Name HereCompany Info - About Makes sense, but does it tell me why to Like the Page and make me want to follow? © 2012, Miranda Miller @mirandam_ecomm
  51. 51. Your Business Name HerePro Tip for “About” Page Optimization Page Description is a Call to Action (This is what people see when a user shares your Page. Make them want to follow!) © 2012, Miranda Miller @mirandam_ecomm
  52. 52. Your Business Name HerePinned Posts Feature your best content by pinning © 2012, Miranda Miller @mirandam_ecomm
  53. 53. Your Business Name HerePinned Posts © 2012, Miranda Miller @mirandam_ecomm
  54. 54. Your Business Name Here Pro Tip for Pinned PostsFeature Interactive Content (Don’t set it and forget it. Change it up.) © 2012, Miranda Miller @mirandam_ecomm
  55. 55. Your Business Name Here Cover Photos: The RulesThou Shalt Not: • Display price or purchase info • Show contact information meant for the About section, ie: email, phone. • Ask for Shares or Likes • Give a call to action, ie.: “Tell your friends,” or “Get it now.” © 2012, Miranda Miller @mirandam_ecomm
  56. 56. Your Business Name Here Cover Photo Tips• Consider how the photo looks displayed on acomputer screen, tablet, and mobile phone.Check your page out on each, if possible.• Ask fans what they think of your coverphoto… and actually listen! Your ownperception is understandably biased. © 2012, Miranda Miller @mirandam_ecomm
  57. 57. Your Business Name Here“Covers must not be false, deceptive or misleading, and must not infringe on third parties intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.” © 2012, Miranda Miller @mirandam_ecomm
  58. 58. Your Business Name HereCover Photos – Doing It Right Hello, Gorgeous. © 2012, Miranda Miller @mirandam_ecomm
  59. 59. Your Business Name HereWell, that one was easy.But my business isn’t as exciting as tourism. © 2012, Miranda Miller @mirandam_ecomm
  60. 60. Your Business Name Here Local Furniture StoreI want you to see what we offer. © 2012, Miranda Miller @mirandam_ecomm
  61. 61. Your Business Name Here Local Insurance BrokerageI want you to see what we’re all about. © 2012, Miranda Miller @mirandam_ecomm
  62. 62. Your Business Name Here Local Specialty RetailerI want you to recognize my store when you drive by. © 2012, Miranda Miller @mirandam_ecomm
  63. 63. Your Business Name HereLocal Home Improvement Store I want you to know the team behind the brand. © 2012, Miranda Miller @mirandam_ecomm
  64. 64. Your Business Name Here Pro Tip for Cover PhotosWatch the Big Guns They have the budget and personnel you can’t afford; they know what they’re doing. © 2012, Miranda Miller @mirandam_ecomm
  65. 65. Your Business Name Here StarbucksCheck out how fun we are! © 2012, Miranda Miller @mirandam_ecomm
  66. 66. Your Business Name Here The Home DepotWe know what you need right now and we have it. © 2012, Miranda Miller @mirandam_ecomm
  67. 67. Your Business Name HereRoyal Bank of CanadaWe have history, you and I. © 2012, Miranda Miller @mirandam_ecomm
  68. 68. Your Business Name HereSun Life Financial CanadaWe can make your life better. © 2012, Miranda Miller @mirandam_ecomm
  69. 69. Your Business Name Here Columbia SportswearWe’ll make you cooler, you hipster you. © 2012, Miranda Miller @mirandam_ecomm
  70. 70. Your Business Name Here Pro Tip for Facebook PagesSolve my ProblemYou need to show me in 3 seconds or less why Ishould follow you and what you can do for me. © 2012, Miranda Miller @mirandam_ecomm
  71. 71. Your Business Name HereWhat Do You Want to Tell Me? What is the first thing you wantFacebook fans to know and can you convey that message in imagery? © 2012, Miranda Miller @mirandam_ecomm
  72. 72. Your Business Name Here Next Week:1. Introduction to Facebook Business Pages2. Content Creation & Posting • You already have more content that you realize • Working with different file formats • Creating content people actually like • Surefire ways to lose fans • When and How to post • Your social media editorial calendar3. Campaign Planning & Management4. Paid Advertising, FCommerce & the New Analytics © 2012, Miranda Miller @mirandam_ecomm
  73. 73. Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm
  74. 74. Your Business Name Here @mirandam_ecomm …unless you want the latest in onlinemarketing news, tips & tricks and are okay with a bit of attitude, too. #fairwarning © 2012, Miranda Miller @mirandam_ecomm
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