Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business
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Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business

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Part One of Four Facebook Marketing workshops, created and led by Miranda Miller and sponsored by Lake Huron Learning, Ontario. ...

Part One of Four Facebook Marketing workshops, created and led by Miranda Miller and sponsored by Lake Huron Learning, Ontario.

See accompanying workbook: http://issuu.com/mirandam/docs/fb_mktg_intro_workbook

In this first of the series, Introduction to Facebook Business Pages, attendees learn:

- Why use Facebook for marketing?
- Who can you reach on Facebook?
- Is Facebook right for your business?
- The New Facebook and how it works
- Brand Pages – overview and features

This course takes place at the Lake Huron Learning facility in Kincardine, Ontario, from April to May 2011. The presentation is one component of the workshop, followed by hands-on instruction.

Email miranda@miranda-miller.com for more information on custom course creation and on-site training.

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  • Hi Miranda
    This week's seminar was great again. Too bad about the (lack of) power. Will you post the slides, so I can review in large format, please?
    thanks
    Carol
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    Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business Presentation Transcript

    • Your Business Name Here Facebook MarketingUsing Social Media to Promote Your Local Business Unit 1: Introduction to Facebook Business Pages Miranda Miller for Lake Huron Learning
    • Your Business Name Here Course Agenda1. Introduction to Facebook Business Pages • Why use Facebook for marketing? • Who can you reach on Facebook? • Is Facebook right for your business? • The New Facebook and how it works • Brand Pages – overview and features • Play Time! Make your Page.2. Content Creation & Posting3. Campaign Planning & Management4. Paid Advertising, FCommerce & the New Analytics © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereWe have radio, print, signage, emailmarketing, and more… why Facebook? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereFacebook… It’s kind of a big deal. © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here Source: Brightedge.com 2012 Search Marketers Survey© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here Why Are YOU Here?• In a perfect world, what will you get out of this series of workshops? • What inspired you to learn about this? • Are you already using Facebook at all? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here So Why Use Facebook for Marketing?• Brand building & awareness• Reputation monitoring and management• Customer service• Recruiting• Lead generation• Become an authority in your industry• If your competitors are there and you’renot… © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereWho’s Here? Source: SocialBakers.com © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereOkay… But Who’s HERE? • 31,020 people 18+ within 80km of Kincardine • 57,560 people 18+ within 80km of Owen Sound • 6.1 million people 18+ in Ontario © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereHow Often? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereWhy Do They Like Business Pages? © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereAnd Here’s What They Are Not Doing… © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereBut That’s Not What the Other Study Said… © 2012, Miranda Miller @mirandam_ecomm © 2012, Miranda Miller
    • Your Business Name HereUniversal Truths in Online Marketing • You’re going to read a lot of conflicting data, “fact,” and opinion. • There is no magic formula. • The only way to discover what works for your business is to try, test, tweak, rinse and repeat. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereWorst Reasons Ever to Use Facebook for MarketingEveryone else is doing it. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereWorst Reasons Ever to Use Facebook for Marketing Mydaughter/friend/ whoever said I should. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Worst Reasons Ever to Use Facebook for Marketing It’s going to makeme rich… RICH I say! © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Worst Reasons Ever to Use Facebook for Marketing I heard it’s reallyeasy and you can’tgo wrong with free. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Remember:As a businessperson, your time is money. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereEverything you do is a reflection of your business. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereFacebook is not just a social network to you. It is an advertising platform. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereSo is Facebook Right for Your Business? • Risk vs. Reward • Budget – your time is also money • What do you expect fans to do? © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereLet’s Get to Know the New Facebook © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereThree Important Elements • Timeline • Open Graph and Apps • News Ticker © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereTimeline for Brands © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereTimeline for Brands © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereOpen Graph and Apps Image Source: developers.facebook.com © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereOpen Graph and Apps © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereNews Ticker © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereEdgeRank © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereNew Brand Pages © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Timeline for Business PagesIt’s looks a lot like your Timeline, but has some cool features… © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here New Admin Panel Messages Notifications TipsNew Likes Link to Insights © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereMore on what all of that means in another session… © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Profile PictureAt least 180 pixels wide, notiny writing, and SQUARE… © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Profile Picture Pro TipDon’t do this Or this…(spellcheck,anyone?)… © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Profile Picture Pro Tip And definitely don’t do this.Page name? Fashion Designer. Apparently the only one on the planet. What’s even going on here? Confusion! © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereLocal Brand Pages Unclickable banner (not cool, but it’s a feature) Four highlighted apps © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereLocal Page Minus Cover Photo No Cover Photo Their Likes © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Brand Pages Business InfoHours of operation & People Liking, Talkingbusiness information © 2012, Miranda Miller About and Checking In @mirandam_ecomm
    • Your Business Name HereCompany Info - About © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereCompany Info - About Makes sense, but does it tell me why to Like the Page and make me want to follow? © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HerePro Tip for “About” Page Optimization Page Description is a Call to Action (This is what people see when a user shares your Page. Make them want to follow!) © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HerePinned Posts Feature your best content by pinning © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HerePinned Posts © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Pro Tip for Pinned PostsFeature Interactive Content (Don’t set it and forget it. Change it up.) © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Cover Photos: The RulesThou Shalt Not: • Display price or purchase info • Show contact information meant for the About section, ie: email, phone. • Ask for Shares or Likes • Give a call to action, ie.: “Tell your friends,” or “Get it now.” © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Cover Photo Tips• Consider how the photo looks displayed on acomputer screen, tablet, and mobile phone.Check your page out on each, if possible.• Ask fans what they think of your coverphoto… and actually listen! Your ownperception is understandably biased. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here“Covers must not be false, deceptive or misleading, and must not infringe on third parties intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.” © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereCover Photos – Doing It Right Hello, Gorgeous. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereWell, that one was easy.But my business isn’t as exciting as tourism. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Local Furniture StoreI want you to see what we offer. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Local Insurance BrokerageI want you to see what we’re all about. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Local Specialty RetailerI want you to recognize my store when you drive by. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereLocal Home Improvement Store I want you to know the team behind the brand. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Pro Tip for Cover PhotosWatch the Big Guns They have the budget and personnel you can’t afford; they know what they’re doing. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here StarbucksCheck out how fun we are! © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here The Home DepotWe know what you need right now and we have it. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereRoyal Bank of CanadaWe have history, you and I. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereSun Life Financial CanadaWe can make your life better. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Columbia SportswearWe’ll make you cooler, you hipster you. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Pro Tip for Facebook PagesSolve my ProblemYou need to show me in 3 seconds or less why Ishould follow you and what you can do for me. © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name HereWhat Do You Want to Tell Me? What is the first thing you wantFacebook fans to know and can you convey that message in imagery? © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here Next Week:1. Introduction to Facebook Business Pages2. Content Creation & Posting • You already have more content that you realize • Working with different file formats • Creating content people actually like • Surefire ways to lose fans • When and How to post • Your social media editorial calendar3. Campaign Planning & Management4. Paid Advertising, FCommerce & the New Analytics © 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here© 2012, Miranda Miller @mirandam_ecomm
    • Your Business Name Here @mirandam_ecomm …unless you want the latest in onlinemarketing news, tips & tricks and are okay with a bit of attitude, too. #fairwarning © 2012, Miranda Miller @mirandam_ecomm