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#pubcon Optimize content Marketing to Authorship & AuthorRank update

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My presentation at #Pubcon New Orleans

My presentation at #Pubcon New Orleans

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  • 1. By Ann Smarty@seosmartyBrand & Community Manager atInternet Marketing NinjasGoogle Authorship& AuthorRank forContent Marketers
  • 2. GoogleAuthorshipVerifying theauthorship ofcontent usingRel=“author” andGoogle Plus account.@seosmarty
  • 3. GoogleAuthorshipVerifying theauthorship ofcontent usingRel=“author” andGoogle Plus account.GoogleAuthorRANKUsing authorinformationto rankweb pages@seosmarty
  • 4. GoogleAuthorshipCollectinginformationGoogleAuthorRANK@seosmarty
  • 5. GoogleAuthorshipCollectinginformationGoogleAuthorRANKUsing the info toaffect rankings@seosmarty
  • 6. GoogleAuthorshipPRESENTGoogleAuthorRANK@seosmarty
  • 7. GoogleAuthorshipPRESENTGoogleAuthorRANKFUTURE@seosmarty
  • 8. Google Authorship is used to help Googleidentify *real* people behind the content@seosmarty
  • 9. Google AuthorRank will be used to utilizevarious signals to measure each author’sauthority (and thus their content quality)@seosmarty
  • 10. Why bother?@seosmarty
  • 11. >>>Which one would you click?<<<@seosmarty
  • 12. >>>Look at the average position andthe unbelievable click-through forsome of my verified content!<<<@seosmarty
  • 13. Why bother?(1)***Authorship givescontent marketerscompetitiveadvantage***@seosmarty
  • 14. Why bother?(2)***Prevent Googlefrom assigning yourcontent to someoneelse***@seosmarty
  • 15. Why bother?(2)***Prevent Googlefrom assigning yourcontent to someoneelse***@seosmarty
  • 16. @seosmarty
  • 17. @seosmarty
  • 18. Google*Authorship*:Claim Your Contentwith Google +@seosmarty
  • 19. 1. Google Plus account Set up Google Plus account@seosmarty
  • 20. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot@seosmarty
  • 21. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content@seosmarty
  • 22. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name").@seosmarty
  • 23. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name"). Your byline name = the name on your Google+profile.@seosmarty
  • 24. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name"). Your byline name = the name on your Google+profile.3. Tie the two Each of your articles links to G+ Profile withrel=author at the end@seosmarty
  • 25. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name"). Your byline name = the name on your Google+profile.3. Tie the two Each of your articles links to G+ Profile with?rel=author at the end Your email address on the same domain as yourcontent (& it’s verified) OR Your domain is linked to from “Contributorto” section on your G+ profile@seosmarty
  • 26. 4. Get added to many, many Google Pluscircles@seosmarty
  • 27. 4. Get added to many, many Google Pluscircles@seosmarty
  • 28. Google*AuthoRank*:Connect to otherAuthors@seosmarty
  • 29. …the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend not just on thenumber of references to the content signed by theparticular agent, but on the importance of thereferring documents and other agents…@seosmarty
  • 30. @seosmarty
  • 31. …the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend not just on thenumber of references to the content signed by theparticular agent, but on the importance of thereferring documents and other agents…@seosmarty
  • 32. …the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend not just on thenumber of references to the content signed by theparticular agent, but on the importance of thereferring documents and other agents…@seosmarty
  • 33. EGO BAIT:Target your content marketing to authors@seosmarty
  • 34. Egobait is content which is created to attractthe attention of a specific person or group ofpeople by making them look good.@seosmarty
  • 35. @seosmarty
  • 36. @seosmarty
  • 37. @seosmarty
  • 38. @seosmarty
  • 39. @seosmarty
  • 40. @seosmarty
  • 41. @seosmarty
  • 42. @seosmarty
  • 43. Optimizing Egobait Content forAuthors: Mention brand names and online monikers; Mention FULL names when referencing people; Send “trackbacks”@seosmarty
  • 44. SELECTIVE (!)GUEST BLOGGING:Bring your author brand to powerful sites@seosmarty
  • 45. @seosmarty
  • 46.  Start building your author profile NOW.(If you own a business, identify your best authors andbuild several author brands) Make sure to claim your authorship with Google Plus:Make sure your byline is always connected to your G+ page(and Your G+ Contributor section links to that guest post) Identify powerful authors in your niche and startbuilding your relationships with them now!@seosmarty
  • 47. Contact us: 518-270-0854Ann Smarty@seosmarty@seosmarty

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