Your SlideShare is downloading. ×
0
By Ann Smarty@seosmartyBrand & Community Manager atInternet Marketing NinjasGoogle Authorship& AuthorRank forContent Marke...
GoogleAuthorshipVerifying theauthorship ofcontent usingRel=“author” andGoogle Plus account.@seosmarty
GoogleAuthorshipVerifying theauthorship ofcontent usingRel=“author” andGoogle Plus account.GoogleAuthorRANKUsing authorinf...
GoogleAuthorshipCollectinginformationGoogleAuthorRANK@seosmarty
GoogleAuthorshipCollectinginformationGoogleAuthorRANKUsing the info toaffect rankings@seosmarty
GoogleAuthorshipPRESENTGoogleAuthorRANK@seosmarty
GoogleAuthorshipPRESENTGoogleAuthorRANKFUTURE@seosmarty
Google Authorship is used to help Googleidentify *real* people behind the content@seosmarty
Google AuthorRank will be used to utilizevarious signals to measure each author’sauthority (and thus their content quality...
Why bother?@seosmarty
>>>Which one would you click?<<<@seosmarty
>>>Look at the average position andthe unbelievable click-through forsome of my verified content!<<<@seosmarty
Why bother?(1)***Authorship givescontent marketerscompetitiveadvantage***@seosmarty
Why bother?(2)***Prevent Googlefrom assigning yourcontent to someoneelse***@seosmarty
Why bother?(2)***Prevent Googlefrom assigning yourcontent to someoneelse***@seosmarty
@seosmarty
@seosmarty
Google*Authorship*:Claim Your Contentwith Google +@seosmarty
1. Google Plus account Set up Google Plus account@seosmarty
1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot@seosmarty
1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your ...
1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your ...
1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your ...
1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your ...
1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your ...
4. Get added to many, many Google Pluscircles@seosmarty
4. Get added to many, many Google Pluscircles@seosmarty
Google*AuthoRank*:Connect to otherAuthors@seosmarty
…the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend ...
@seosmarty
…the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend ...
…the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend ...
EGO BAIT:Target your content marketing to authors@seosmarty
Egobait is content which is created to attractthe attention of a specific person or group ofpeople by making them look goo...
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
@seosmarty
Optimizing Egobait Content forAuthors: Mention brand names and online monikers; Mention FULL names when referencing peop...
SELECTIVE (!)GUEST BLOGGING:Bring your author brand to powerful sites@seosmarty
@seosmarty
 Start building your author profile NOW.(If you own a business, identify your best authors andbuild several author brands...
Contact us: 518-270-0854Ann Smarty@seosmarty@seosmarty
Upcoming SlideShare
Loading in...5
×

#pubcon Optimize content Marketing to Authorship & AuthorRank update

3,216

Published on

My presentation at #Pubcon New Orleans

Published in: Technology, Business

Transcript of "#pubcon Optimize content Marketing to Authorship & AuthorRank update"

  1. 1. By Ann Smarty@seosmartyBrand & Community Manager atInternet Marketing NinjasGoogle Authorship& AuthorRank forContent Marketers
  2. 2. GoogleAuthorshipVerifying theauthorship ofcontent usingRel=“author” andGoogle Plus account.@seosmarty
  3. 3. GoogleAuthorshipVerifying theauthorship ofcontent usingRel=“author” andGoogle Plus account.GoogleAuthorRANKUsing authorinformationto rankweb pages@seosmarty
  4. 4. GoogleAuthorshipCollectinginformationGoogleAuthorRANK@seosmarty
  5. 5. GoogleAuthorshipCollectinginformationGoogleAuthorRANKUsing the info toaffect rankings@seosmarty
  6. 6. GoogleAuthorshipPRESENTGoogleAuthorRANK@seosmarty
  7. 7. GoogleAuthorshipPRESENTGoogleAuthorRANKFUTURE@seosmarty
  8. 8. Google Authorship is used to help Googleidentify *real* people behind the content@seosmarty
  9. 9. Google AuthorRank will be used to utilizevarious signals to measure each author’sauthority (and thus their content quality)@seosmarty
  10. 10. Why bother?@seosmarty
  11. 11. >>>Which one would you click?<<<@seosmarty
  12. 12. >>>Look at the average position andthe unbelievable click-through forsome of my verified content!<<<@seosmarty
  13. 13. Why bother?(1)***Authorship givescontent marketerscompetitiveadvantage***@seosmarty
  14. 14. Why bother?(2)***Prevent Googlefrom assigning yourcontent to someoneelse***@seosmarty
  15. 15. Why bother?(2)***Prevent Googlefrom assigning yourcontent to someoneelse***@seosmarty
  16. 16. @seosmarty
  17. 17. @seosmarty
  18. 18. Google*Authorship*:Claim Your Contentwith Google +@seosmarty
  19. 19. 1. Google Plus account Set up Google Plus account@seosmarty
  20. 20. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot@seosmarty
  21. 21. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content@seosmarty
  22. 22. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name").@seosmarty
  23. 23. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name"). Your byline name = the name on your Google+profile.@seosmarty
  24. 24. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name"). Your byline name = the name on your Google+profile.3. Tie the two Each of your articles links to G+ Profile withrel=author at the end@seosmarty
  25. 25. 1. Google Plus account Set up Google Plus account Google + profile pic = recognizable headshot2. “Author”-Optimize your content Your article has your name ("By Your Name"). Your byline name = the name on your Google+profile.3. Tie the two Each of your articles links to G+ Profile with?rel=author at the end Your email address on the same domain as yourcontent (& it’s verified) OR Your domain is linked to from “Contributorto” section on your G+ profile@seosmarty
  26. 26. 4. Get added to many, many Google Pluscircles@seosmarty
  27. 27. 4. Get added to many, many Google Pluscircles@seosmarty
  28. 28. Google*AuthoRank*:Connect to otherAuthors@seosmarty
  29. 29. …the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend not just on thenumber of references to the content signed by theparticular agent, but on the importance of thereferring documents and other agents…@seosmarty
  30. 30. @seosmarty
  31. 31. …the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend not just on thenumber of references to the content signed by theparticular agent, but on the importance of thereferring documents and other agents…@seosmarty
  32. 32. …the reputation of a particular agent, andtherefore the reputational score assigned to theparticular agent, should depend not just on thenumber of references to the content signed by theparticular agent, but on the importance of thereferring documents and other agents…@seosmarty
  33. 33. EGO BAIT:Target your content marketing to authors@seosmarty
  34. 34. Egobait is content which is created to attractthe attention of a specific person or group ofpeople by making them look good.@seosmarty
  35. 35. @seosmarty
  36. 36. @seosmarty
  37. 37. @seosmarty
  38. 38. @seosmarty
  39. 39. @seosmarty
  40. 40. @seosmarty
  41. 41. @seosmarty
  42. 42. @seosmarty
  43. 43. Optimizing Egobait Content forAuthors: Mention brand names and online monikers; Mention FULL names when referencing people; Send “trackbacks”@seosmarty
  44. 44. SELECTIVE (!)GUEST BLOGGING:Bring your author brand to powerful sites@seosmarty
  45. 45. @seosmarty
  46. 46.  Start building your author profile NOW.(If you own a business, identify your best authors andbuild several author brands) Make sure to claim your authorship with Google Plus:Make sure your byline is always connected to your G+ page(and Your G+ Contributor section links to that guest post) Identify powerful authors in your niche and startbuilding your relationships with them now!@seosmarty
  47. 47. Contact us: 518-270-0854Ann Smarty@seosmarty@seosmarty
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×