Keyword Research
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Keyword Research

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Keyword Research Keyword Research Presentation Transcript

  • KEYWORD RESEARCH How to Organize Your Thematic Modifiers to Create Long Tail Strategy
  • PART 1 What is a keyword modifier?
  • Long Tail = core term + a thematic word
    • A thematic modifier can be:
    • a word of a general meaning (e.g. "guide", "best", etc);
    • a word related to your niche (e.g. "quote" for the finance niche or a related brand);
    • a geo-specific word (e.g. "Las Vegas", "Nevada", etc).
  • PART 2 So how to organize your keyword thematic modifiers?
  • I Word-per-category : general and niche specific
  • II Tree-like : ‘ t ree body’ = core term ‘ tree branches’ = thematic modifiers
  • III Hierarchic table : Core term => 2 nd level => 3d level => etc
  • And Now What?
    • use your keywords more effectively ;
    • optimize your internal website structure and internal anchor text;
    • get new ideas what to write about.