Keyword Research

Slide 1: KEYWORD RESEARCH How to Organize Your Thematic Modifiers to Create Long Tail Strategy

Slide 2: PART 1 What is a keyword modifier?

Slide 3: Long Tail = core term + a thematic word A thematic modifier can be: •a word of a general meaning (e.g. "guide", "best", etc); •a word related to your niche (e.g. "quote" for the finance niche or a related brand); •a geo-specific word (e.g. "Las Vegas", "Nevada", etc).

Slide 4: PART 2 So how to organize your keyword thematic modifiers?

Slide 5: I Word-per-category: general and niche specific

Slide 6: II Tree-like: ‘tree body’ = core term ‘tree branches’ = thematic modifiers

Slide 7: III Hierarchic table: Core term => 2nd level => 3d level => etc

Slide 8: And Now What?

Slide 9:  use your keywords more effectively;  optimize your internal website structure and internal anchor text;  get new ideas what to write about.