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Keyword Research
 

Keyword Research

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    Keyword Research Keyword Research Presentation Transcript

    • KEYWORD RESEARCH How to Organize Your Thematic Modifiers to Create Long Tail Strategy
    • PART 1 What is a keyword modifier?
    • Long Tail = core term + a thematic word
      • A thematic modifier can be:
      • a word of a general meaning (e.g. "guide", "best", etc);
      • a word related to your niche (e.g. "quote" for the finance niche or a related brand);
      • a geo-specific word (e.g. "Las Vegas", "Nevada", etc).
    • PART 2 So how to organize your keyword thematic modifiers?
    • I Word-per-category : general and niche specific
    • II Tree-like : ‘ t ree body’ = core term ‘ tree branches’ = thematic modifiers
    • III Hierarchic table : Core term => 2 nd level => 3d level => etc
    • And Now What?
      • use your keywords more effectively ;
      • optimize your internal website structure and internal anchor text;
      • get new ideas what to write about.