Keyword Research

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Keyword Research

  1. 1. KEYWORD RESEARCH How to Organize Your Thematic Modifiers to Create Long Tail Strategy
  2. 2. PART 1 What is a keyword modifier?
  3. 3. Long Tail = core term + a thematic word <ul><li>A thematic modifier can be: </li></ul><ul><li>a word of a general meaning (e.g. &quot;guide&quot;, &quot;best&quot;, etc); </li></ul><ul><li>a word related to your niche (e.g. &quot;quote&quot; for the finance niche or a related brand); </li></ul><ul><li>a geo-specific word (e.g. &quot;Las Vegas&quot;, &quot;Nevada&quot;, etc). </li></ul>
  4. 4. PART 2 So how to organize your keyword thematic modifiers?
  5. 5. I Word-per-category : general and niche specific
  6. 6. II Tree-like : ‘ t ree body’ = core term ‘ tree branches’ = thematic modifiers
  7. 7. III Hierarchic table : Core term => 2 nd level => 3d level => etc
  8. 8. And Now What?
  9. 9. <ul><li>use your keywords more effectively ; </li></ul><ul><li>optimize your internal website structure and internal anchor text; </li></ul><ul><li>get new ideas what to write about. </li></ul>

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