Google Authorship Search Snippet: Evolution + Changes
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Google Authorship Search Snippet: Evolution + Changes

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Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

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Google Authorship Search Snippet: Evolution + Changes Google Authorship Search Snippet: Evolution + Changes Presentation Transcript

  • GOOGLE AUTHORSHIP: SEARCH SNIPPETS By Ann Smarty @seosmarty Brand Manager at Internet Marketing Ninjas Founder of MyBlogGuest.com Co-founder of ViralContentBuzz.com
  • THE EVOLUTION @seosmarty
  • June 2011: FIRST EXPERIMENT WITH SELECTED AUTHORS. AUTHOR PHOTO IS ON THE RIGHT @seosmarty View slide
  • October 2011: THE AUTHOR PHOTO IS MOVED TO THE LEFT; CIRCLE COUNT, «ADD TO CIRCLES» AND «COMMENTS ON G+» ARE ADDED TO THE SEARCH SNIPPET @seosmarty View slide
  • 2012 «MORE BY AUTHOR NAME» IS ADDED «COMMENTS ON G+» IS REMOVED. @seosmarty
  • April 2013: «MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR AUTHOR NAME WILL SEND YOU TO THE SIMILAR RESULTS AS «MORE BY» USED TO). @seosmarty
  • NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO AND THE NAME LINK TO AUTHOR’S G+ PROFILE (The above screenshot is from google.co.uk) @seosmarty
  • THE TYPES @seosmarty
  • AUTHORSHIP RESULT + VIDEO RICH SNIPPET @seosmarty
  • AUTHORSHIP RESULT + REVIEW RICH SNIPPET @seosmarty
  • AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION @seosmarty
  • 2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE GETS A PICTURE! (THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOUR VERIFIED RESULTS GET RANKED, ONLY TOP ONE GETS AUTHORSHIP RICH SNIPPET) @seosmarty
  • AUTHORSHIP RESULT WITH NO PHOTO (USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS BEEN ONE OF THOSE 10-15% TO BE DROPPED) @seosmarty
  • AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION (FIRST ANNOUNCED IN AUGUST 2013) @seosmarty
  • OUTSIDE of GENERAL SEARCH @seosmarty
  • AUTHORSHIP RESULTS IN GOOGLE NEWS (FIRST ANNOUNCED IN NOVEMBER 2011) @seosmarty
  • AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS (FIRST ANNOUNCED OCTOBER 2013) INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT SHOWS WHO THE AUTHOR OF THE ATTACHED ARTICLE IS (BROKEN!) @seosmarty
  • EXPERIMENTS (DEPRECATED) @seosmarty
  • September 2012: GOOGLE EXPERIMENTS SHOWING «MORE BY» THE SAME AUTHOR IF YOU CLICK BACK TO SEARCH RESULTS @seosmarty
  • May 2013: GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF FILES @seosmarty