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GOOGLE
AUTHORSHIP:
SEARCH
SNIPPETS
By Ann Smarty
@seosmarty
Brand Manager at Internet Marketing Ninjas
Founder of MyBlogGu...
THE EVOLUTION

@seosmarty
June 2011:
FIRST EXPERIMENT WITH SELECTED AUTHORS.
AUTHOR PHOTO IS ON THE RIGHT
@seosmarty
October 2011:
THE AUTHOR PHOTO IS MOVED TO THE LEFT;
CIRCLE COUNT, «ADD TO CIRCLES» AND
«COMMENTS ON G+»
ARE ADDED TO THE ...
2012
«MORE BY AUTHOR NAME» IS ADDED
«COMMENTS ON G+» IS REMOVED.

@seosmarty
April 2013:
«MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR
AUTHOR NAME WILL SEND YOU TO THE SIMILAR
RESULTS AS «MORE BY» U...
NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY
TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO
AND THE NAME LINK TO AUTHOR’S ...
THE TYPES

@seosmarty
AUTHORSHIP RESULT + VIDEO RICH SNIPPET

@seosmarty
AUTHORSHIP RESULT + REVIEW RICH SNIPPET

@seosmarty
AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION

@seosmarty
2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE
GETS A PICTURE!
(THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOU...
AUTHORSHIP RESULT WITH NO PHOTO
(USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS
BEEN ONE OF THOSE 10-15% TO BE DROPP...
AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION
(FIRST ANNOUNCED IN AUGUST 2013)
@seosmarty
OUTSIDE of
GENERAL SEARCH

@seosmarty
AUTHORSHIP RESULTS IN GOOGLE NEWS
(FIRST ANNOUNCED IN NOVEMBER 2011)

@seosmarty
AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS
(FIRST ANNOUNCED OCTOBER 2013)
INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT S...
EXPERIMENTS
(DEPRECATED)

@seosmarty
September 2012:
GOOGLE EXPERIMENTS SHOWING «MORE BY» THE
SAME AUTHOR IF YOU CLICK BACK TO SEARCH
RESULTS
@seosmarty
May 2013:
GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF
FILES
@seosmarty
Google Authorship Search Snippet: Evolution + Changes
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Google Authorship Search Snippet: Evolution + Changes

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Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

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Transcript of "Google Authorship Search Snippet: Evolution + Changes"

  1. 1. GOOGLE AUTHORSHIP: SEARCH SNIPPETS By Ann Smarty @seosmarty Brand Manager at Internet Marketing Ninjas Founder of MyBlogGuest.com Co-founder of ViralContentBuzz.com
  2. 2. THE EVOLUTION @seosmarty
  3. 3. June 2011: FIRST EXPERIMENT WITH SELECTED AUTHORS. AUTHOR PHOTO IS ON THE RIGHT @seosmarty
  4. 4. October 2011: THE AUTHOR PHOTO IS MOVED TO THE LEFT; CIRCLE COUNT, «ADD TO CIRCLES» AND «COMMENTS ON G+» ARE ADDED TO THE SEARCH SNIPPET @seosmarty
  5. 5. 2012 «MORE BY AUTHOR NAME» IS ADDED «COMMENTS ON G+» IS REMOVED. @seosmarty
  6. 6. April 2013: «MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR AUTHOR NAME WILL SEND YOU TO THE SIMILAR RESULTS AS «MORE BY» USED TO). @seosmarty
  7. 7. NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO AND THE NAME LINK TO AUTHOR’S G+ PROFILE (The above screenshot is from google.co.uk) @seosmarty
  8. 8. THE TYPES @seosmarty
  9. 9. AUTHORSHIP RESULT + VIDEO RICH SNIPPET @seosmarty
  10. 10. AUTHORSHIP RESULT + REVIEW RICH SNIPPET @seosmarty
  11. 11. AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION @seosmarty
  12. 12. 2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE GETS A PICTURE! (THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOUR VERIFIED RESULTS GET RANKED, ONLY TOP ONE GETS AUTHORSHIP RICH SNIPPET) @seosmarty
  13. 13. AUTHORSHIP RESULT WITH NO PHOTO (USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS BEEN ONE OF THOSE 10-15% TO BE DROPPED) @seosmarty
  14. 14. AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION (FIRST ANNOUNCED IN AUGUST 2013) @seosmarty
  15. 15. OUTSIDE of GENERAL SEARCH @seosmarty
  16. 16. AUTHORSHIP RESULTS IN GOOGLE NEWS (FIRST ANNOUNCED IN NOVEMBER 2011) @seosmarty
  17. 17. AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS (FIRST ANNOUNCED OCTOBER 2013) INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT SHOWS WHO THE AUTHOR OF THE ATTACHED ARTICLE IS (BROKEN!) @seosmarty
  18. 18. EXPERIMENTS (DEPRECATED) @seosmarty
  19. 19. September 2012: GOOGLE EXPERIMENTS SHOWING «MORE BY» THE SAME AUTHOR IF YOU CLICK BACK TO SEARCH RESULTS @seosmarty
  20. 20. May 2013: GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF FILES @seosmarty
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