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Google Authorship Search Snippet: Evolution + Changes
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Google Authorship Search Snippet: Evolution + Changes

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Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

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  • 1. GOOGLE AUTHORSHIP: SEARCH SNIPPETS By Ann Smarty @seosmarty Brand Manager at Internet Marketing Ninjas Founder of MyBlogGuest.com Co-founder of ViralContentBuzz.com
  • 2. THE EVOLUTION @seosmarty
  • 3. June 2011: FIRST EXPERIMENT WITH SELECTED AUTHORS. AUTHOR PHOTO IS ON THE RIGHT @seosmarty
  • 4. October 2011: THE AUTHOR PHOTO IS MOVED TO THE LEFT; CIRCLE COUNT, «ADD TO CIRCLES» AND «COMMENTS ON G+» ARE ADDED TO THE SEARCH SNIPPET @seosmarty
  • 5. 2012 «MORE BY AUTHOR NAME» IS ADDED «COMMENTS ON G+» IS REMOVED. @seosmarty
  • 6. April 2013: «MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR AUTHOR NAME WILL SEND YOU TO THE SIMILAR RESULTS AS «MORE BY» USED TO). @seosmarty
  • 7. NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO AND THE NAME LINK TO AUTHOR’S G+ PROFILE (The above screenshot is from google.co.uk) @seosmarty
  • 8. THE TYPES @seosmarty
  • 9. AUTHORSHIP RESULT + VIDEO RICH SNIPPET @seosmarty
  • 10. AUTHORSHIP RESULT + REVIEW RICH SNIPPET @seosmarty
  • 11. AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION @seosmarty
  • 12. 2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE GETS A PICTURE! (THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOUR VERIFIED RESULTS GET RANKED, ONLY TOP ONE GETS AUTHORSHIP RICH SNIPPET) @seosmarty
  • 13. AUTHORSHIP RESULT WITH NO PHOTO (USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS BEEN ONE OF THOSE 10-15% TO BE DROPPED) @seosmarty
  • 14. AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION (FIRST ANNOUNCED IN AUGUST 2013) @seosmarty
  • 15. OUTSIDE of GENERAL SEARCH @seosmarty
  • 16. AUTHORSHIP RESULTS IN GOOGLE NEWS (FIRST ANNOUNCED IN NOVEMBER 2011) @seosmarty
  • 17. AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS (FIRST ANNOUNCED OCTOBER 2013) INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT SHOWS WHO THE AUTHOR OF THE ATTACHED ARTICLE IS (BROKEN!) @seosmarty
  • 18. EXPERIMENTS (DEPRECATED) @seosmarty
  • 19. September 2012: GOOGLE EXPERIMENTS SHOWING «MORE BY» THE SAME AUTHOR IF YOU CLICK BACK TO SEARCH RESULTS @seosmarty
  • 20. May 2013: GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF FILES @seosmarty

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