Google AuthorRank for Businesses (Rel=publisher) #pubcon

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My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank update

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Google AuthorRank for Businesses (Rel=publisher) #pubcon

  1. Google AuthorRank Update for Brands (rel=“publisher”) By Ann Smarty, Community Manager at Internet Marketing Ninjas
  2. 2007: Google’s ”AgentRank patent”+ “digital signature” to assign thecontent to authors
  3. 2007: Google’s ”AgentRank patent”+ “digital signature” to assign thecontent to authors
  4. 2011: Google updates “AgentRankpatent” + *portable* “digitalsignature” to assign the contentto authors
  5. 2011: Google updates “AgentRankpatent” + *portable* “digitalsignature” to assign the contentto authors
  6. Via rel=“author”Google Plus was initially planned to connect all pieces together: That’s a portable digital signature that is meant to connect all the rest of the web with Google
  7. Google Plus is used to help Google discover*real* people behind the content and use various signals to measure this *human* being’s authority
  8. Google has made it veryclear they want *only* realpeople behind the claimed content
  9.  You can only use your *real* you when creating Google + account
  10.  You can only use your *real* you when creating Google + account You can only use your head shot if you want to see your content verified (no logos)
  11. But what to do if you are a BRAND / BUSINESS: ?
  12. Is there any way for web and corporate entities to jump into GoogleAuthorRank update which is most likely to be the FUTURE ?
  13. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844
  14. Ann Smarty @seosmartyContact us: 518-270-0854
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