Google AuthorRank for Businesses (Rel=publisher) #pubcon

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My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank update

My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank update

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  • These are some really valuable slides, thanks for posting these here, ann.
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  • Thanks for the slides. Wish I could have seen the entire presentation. Looks like great stuff. I've been hoping for something like the proposed attributes of rel=publisher.
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  • @JNFerree Well, the stats is 6 months old (couldn't find anything newer). Also many prominent bloggers value their anonymity and are not willing to claim their real photos.... The web should get used to the end the anonymity era...
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  • Excellent preso Ann! Its hard to fathom only 9% have properly coded their http://bit.ly/RichSnippet to take advantage of the new *real* Identity required to impact ones Author Rank
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Transcript

  • 1. Google AuthorRank Update for Brands (rel=“publisher”) By Ann Smarty, Community Manager at Internet Marketing Ninjas
  • 2. 2007: Google’s ”AgentRank patent”+ “digital signature” to assign thecontent to authors
  • 3. 2007: Google’s ”AgentRank patent”+ “digital signature” to assign thecontent to authors
  • 4. 2011: Google updates “AgentRankpatent” + *portable* “digitalsignature” to assign the contentto authors
  • 5. 2011: Google updates “AgentRankpatent” + *portable* “digitalsignature” to assign the contentto authors
  • 6. Via rel=“author”Google Plus was initially planned to connect all pieces together: That’s a portable digital signature that is meant to connect all the rest of the web with Google
  • 7. Google Plus is used to help Google discover*real* people behind the content and use various signals to measure this *human* being’s authority
  • 8. Google has made it veryclear they want *only* realpeople behind the claimed content
  • 9.  You can only use your *real* you when creating Google + account
  • 10.  You can only use your *real* you when creating Google + account You can only use your head shot if you want to see your content verified (no logos)
  • 11. But what to do if you are a BRAND / BUSINESS: ?
  • 12. Is there any way for web and corporate entities to jump into GoogleAuthorRank update which is most likely to be the FUTURE ?
  • 13. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844
  • 14. Ann Smarty @seosmartyContact us: 518-270-0854