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What is google panda update

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  • 1. What is Google Panda Update? www.seosailor.com
  • 2. Google Panda is a change to Googles search results rankingalgorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites "and returnhigher-quality sites near the top of the search results. Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site. www.seosailor.com
  • 3. Total Google Panda updates from 2011 to current: •Panda 1.0 – February 24, 2011 •Panda 2.0 – April 11, 2011 •Panda 2.1 - May 9, 2011 •Panda 2.2 – June 18, 2011 •Panda 2.3 – July 22, 2011 •Panda 2.4 – August 2011 •Panda 2.5 – Sept. 28, 2011 •Panda 3.0 – October 2011 •Panda 3.1 – November 18, 2011 www.seosailor.com
  • 4. •Top Heavy Update – January 19, 2012•Panda 3.2 – January 25, 2012•Panda 3.3 – February 27, 2012•Google Venice – February 27, 2012•Matt Cutts Announces Over-Optimization Penalty – March, 16 2012•Google Panda 3.4 – March 23, 2012•Google Panda 3.5 – April 19, 2012•Google Penguin – April 24, 2012•Google Penguin 2 – May 26, 2012•Google Panda 3.7 – June 8, 2012 www.seosailor.com
  • 5. •Google Panda 3.8 – June 25, 2012•Bad Link Warnings Update – July 20, 2012•Google Panda 3.9 – July 24, 2012•Google Panda 3.9.1 – August 19, 2012•Google Panda 3.9.2 (4.0?) – September 18, 2012•Google Panda 20 – September 27, 2012•Google Penguin 3 – October 5, 2012•Top Heavy 2 – October 9, 2012•Google Panda 21 – November 5, 2012•Google Panda 22 – November 21, 2012•Google Panda 23 – December 21, 2012•Google Panda 24 – January 22, 2013 www.seosailor.com
  • 6. What factors Google put you in Panda Jail?•A low amount of original content on a page or site.•High bounce rate on page or site.•High % of duplicate content•Page content (and page title tag) not matching the search queries a pagedoes well for.•Low or no quality inbound links to a page or site•Low % of users returning to a site www.seosailor.com
  • 7. How to come out of Panda?•Work on the content, make articles with word count more than 700.•maintain a keyword density of less than 2•Have the H1, H2 and H3 tags the right way (preferably with the keyword).•Use Google plus widget.•Use images with alt tags and videos.•Bookmark a lot from different accounts.•Remove duplicate content•Have a clear website structure with less than 100 internal/external links inany page.•Promote your content on social media including Twitter and Facebook. www.seosailor.com
  • 8. If you find someone spamming what to do?If you believe that another site is abusing Googles quality guidelines,please report that site athttps://www.google.com/webmasters/tools/spamreport. www.seosailor.com
  • 9. www.seosailor.com
  • 10. www.seosailor.com

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