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Prajarajyam Online Marketing Strategy

Prajarajyam Online Marketing Strategy






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  • 01/29/10
  • A few fundraising facts to give a sense of how successful he was at creating this social movement: 1.7M contributors thru april 2.9M total contributions thru april 93% total contributions under 100 in April according to huffington post While the campaign doesn’t report on % of contributions received online, anecdotally we know the smaller contributions tend to come online

Prajarajyam Online Marketing Strategy Prajarajyam Online Marketing Strategy Presentation Transcript

  • Praja Rajyam- Online Strategy December | 2008
  • What Can Internet do??
    • Can Internet mobilize people
    • Can Internet change opinions of people
    • Can online campaigns have offline effects
    • Can Internet bring donations to party
    • Can Internet help in increasing volunteers
    • Can Internet bring like minded people into our party?
  • Yes We can Yes We Can do all the above
  • Especially when people are looking for change
  • How we can leverage Internet
  • How we can leverage Internet
    • Communicate quickly, authentically and with your own voice
    • Two way communication hub
    • Raise funds from a larger section of people
    • Build community and a channel to lead the talk in digital medium
    • Reach Influencers
    • Spread party agenda in youth and educated sections
    • Internal communication hub
    • Bring fresh blood and thoughts
  • The Many forms of Web Marketing
    • Corporate Domain
      • Corporate Site
      • Microsites for Segmentation
      • Intranet/Extranet
      • Regionalization
      • Newletters
    • Search Marketing
      • Search Engine Optimization (SEO)
      • Search Engine Marketing (SEM)
    • Out Bound and Syndicated Web Marketing
      • Email Marketing
      • Syndicated Content and RSS
    • Online Media Buys
      • Web Advertising
      • Contextual Advertising
      • Sponsorship and /Cross branding
      • Rich Media
    • Emerging Mediums
      • Online Games
      • Social Networks
      • Blogs
      • Online PR
      • UGC
      • Viral Marketing
      • Online Video
  • How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM
  • But before that build web property
  • What Obama Did
  • political change cultural change social change
  • Hub and Spoke A main website to empower users and supported across digital landscape
  • 3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93% less than $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups 2 lakh offline events planned via website 100 million views in youtube
  • What I suggest to Praja Rajyam
  • Finding Party website
  • Create Promote Continue Website Blog Presence in Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure
  • Suggestions
    • Don't just talk to people -- work with them throughout the election season
    • Give people a reason to participate
    • Listen to -- and join -- the conversation outside your site
    • Resist the temptation to just ask for votes – be part of a larger revolution chiru is creating
    • Don't control, let it go
    • Find a anchor to initiate and drive
    • Powered by the web, not advertised on it
  • Thank You By: Sree Ram Email id: [email_address] Blog: http://sriramsomayajula.blogspot.com