Ford India,is India's premier automobile company and produces a range of vehicles including Passenger cars, SUV’s.
To Establish Ford as a leader in different segments
To push sales by capturing test drives and build presence in all relevant web channels
Connect and Engage audience in an effort to change perception of the Ford Brand
Communicate about various Ford Brands in online media
Consumer Insights Upto 3.5 L SEG A Alto, ZEN, Chevrolet Spark, Santro 3.5- 6.5 L SEG B Ford Ikon, i20, Logan, Swift, Fabia, Indigo 6.5- 10 L SEG C Fiat Linea, Ford Fiesta, Honda City, Lancer,Cedia Verna, Xylo, Indigo XL, Innova 10 L + SEG D Ford Mondeo, Optra, Sonata, Corolla, Camry SUV Ford Endeavour, Tata Safari, Hyundai Teraccan, HM Pajero Super Luxury Audi, BMW, Bentley Cluttered & Competitive market
Customers are increasingly going online to make a decision
Internet is at the top of the list of information sources for consumers(80%) when researching car purchases.
29% users referred to consumer-to-consumer (C2C) sites when researching information, up from 21% a year ago; while 78% of respondents rely on search engines
Two-thirds of those questioned said that personalized post-sale communications from a dealer or manufacturer would make them more likely to buy from that company
Social Economic Class Profile by type of interaction with the internet
The relevant audience that looks online for information on cars is more affluent than other audience that does not. Thus any brand communication is more likely to be exposed to a higher profile audience on the Internet
SEC A-1 - Rich Class and SEC B-2-Poor
Age Profile by type of interaction with the internet
Three fourth of audience that searches online for cars is in the 25-39 years age bracket
Leads to Test Drive Research Lead Verification Test Drive Request Instant On Road Price Quote Car Loan Application Online Approval Best Insurance Quote Send Car for Test Drive Help in Car Buying Decision Call Center Lead Aggregation Car Consultant Verified Leads Price Quote Finance Quote Insurance Quote Dealers Finance company Insurance company website Dealers Finance company Insurance company Car Buyer