The Search Engines Search Engines Process Google Yahoo Bing Spider site Index pages Sort pages
Reaching the top Over 100 ranking criteria – most stars wins Keywords in page title Keywords in page content Clean code Page load time Inbound links Domain name Age of domain Age of links IP address Country
And the winner is . . .
Getting started Do your research Level of competition Expected traffic Select keywords Main phrases Long tail phrases Register domain Include keywords if possible (or desirable) On Page optimisation Optimise what you control Off Page optimisation
On Page optimisation Meta tags Internal anchor text Keywords Title tag Page content Density Proximity Alt tags Image title tags Folder names Page names Heading tags Bold and italic tags
On Page continued Clean code CSS HTML Working links Site structure Site map Page size – load time Image sizes / quantity CSS / Java external files Robots.txt No flash * Text headings IP address Hosting Target market
Off Page – link building Spread the links What is a good link? Home Page Deep linking Links CNS of the Internet Vote for your page Relevancy Context Trust / Authority Anchor Text Number of Links What others say about you is more important than what you say about yourself.
Link sources Time consuming task Not all links equal Diversify Link types Anchor text IP range Articles Directories Paid Free Forums Blog comments Blog posts Bookmarking Social News Digg Propeller
Link wheel. . . Ping Bookmarks Delicious Business Directories Social News Digg Propeller Press Releases Free Blogs My Web Site Forums Blog Comments Guestbooks Squidoo HubPages Article Directories Related Sites Quizilla
SEO pitfalls Don’t try and trick the search engines Hidden text Hidden links Links from bad neighbourhood Keyword stuffing Doorway pages Redirection Use 301 redirect