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SEO 101<br />Search Engine Optimisation Overview<br />
What is SEO?<br />
The Search Engines<br />Search Engines<br />Process<br />Google<br />Yahoo<br />Bing<br />Spider site<br />Index pages<br ...
Reaching the top<br />Over 100 ranking criteria – most stars wins<br />Keywords in page title<br />Keywords in page conten...
And the winner is . . .<br />
Getting started<br />Do your research<br />Level of competition<br />Expected traffic<br />Select keywords<br />Main phras...
On Page optimisation<br />Meta tags<br />Internal anchor text<br />Keywords<br />Title tag<br />Page content<br />Density<...
Keywords<br />
On Page continued<br />Clean code<br />CSS<br />HTML<br />Working links<br />Site structure<br />Site map<br />Page size –...
Off Page – link building<br />Spread the links<br />What is a good link?<br />Home Page<br />Deep linking<br />Links CNS o...
Link sources<br />Time consuming task<br />Not all links equal<br />Diversify<br />Link types<br />Anchor text<br />IP ran...
Link wheel. . .<br />Ping<br />Bookmarks<br />Delicious<br />Business<br />Directories<br />Social News<br />Digg<br />Pro...
SEO pitfalls<br />Don’t try and trick the search engines<br />Hidden text<br />Hidden links<br />Links from bad neighbourh...
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Seo 101

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Beginners guide to SEO

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Transcript of "Seo 101"

  1. 1. SEO 101<br />Search Engine Optimisation Overview<br />
  2. 2. What is SEO?<br />
  3. 3. The Search Engines<br />Search Engines<br />Process<br />Google<br />Yahoo<br />Bing<br />Spider site<br />Index pages<br />Sort pages<br />
  4. 4. Reaching the top<br />Over 100 ranking criteria – most stars wins<br />Keywords in page title<br />Keywords in page content<br />Clean code<br />Page load time<br />Inbound links <br />Domain name<br />Age of domain<br />Age of links<br />IP address<br />Country<br />
  5. 5. And the winner is . . .<br />
  6. 6. Getting started<br />Do your research<br />Level of competition<br />Expected traffic<br />Select keywords<br />Main phrases<br />Long tail phrases<br />Register domain<br />Include keywords if possible (or desirable)<br />On Page optimisation<br />Optimise what you control<br />Off Page optimisation<br />
  7. 7. On Page optimisation<br />Meta tags<br />Internal anchor text<br />Keywords<br />Title tag<br />Page content<br />Density<br />Proximity<br />Alt tags<br />Image title tags<br />Folder names<br />Page names<br />Heading tags<br />Bold and italic tags<br />
  8. 8. Keywords<br />
  9. 9. On Page continued<br />Clean code<br />CSS<br />HTML<br />Working links<br />Site structure<br />Site map<br />Page size – load time<br />Image sizes / quantity<br />CSS / Java external files<br />Robots.txt<br />No flash *<br />Text headings<br />IP address<br />Hosting<br />Target market<br />
  10. 10. Off Page – link building<br />Spread the links<br />What is a good link?<br />Home Page<br />Deep linking<br />Links CNS of the Internet<br />Vote for your page<br />Relevancy<br />Context<br />Trust / Authority<br />Anchor Text<br />Number of Links<br />What others say about you is more important<br />than what you say about yourself.<br />
  11. 11. Link sources<br />Time consuming task<br />Not all links equal<br />Diversify<br />Link types<br />Anchor text<br />IP range<br />Articles<br />Directories<br />Paid<br />Free <br />Forums<br />Blog comments<br />Blog posts<br />Bookmarking<br />Social News<br />Digg<br />Propeller<br />
  12. 12. Link wheel. . .<br />Ping<br />Bookmarks<br />Delicious<br />Business<br />Directories<br />Social News<br />Digg<br />Propeller<br />Press Releases<br />Free Blogs<br />My Web Site<br />Forums<br />Blog Comments<br />Guestbooks<br />Squidoo<br />HubPages<br />Article<br />Directories<br />Related Sites<br />Quizilla<br />
  13. 13. SEO pitfalls<br />Don’t try and trick the search engines<br />Hidden text<br />Hidden links<br />Links from bad neighbourhood<br />Keyword stuffing<br />Doorway pages<br />Redirection<br />Use 301 redirect<br />
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