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Seo 101
 

Seo 101

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Beginners guide to SEO

Beginners guide to SEO

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    Seo 101 Seo 101 Presentation Transcript

    • SEO 101
      Search Engine Optimisation Overview
    • What is SEO?
    • The Search Engines
      Search Engines
      Process
      Google
      Yahoo
      Bing
      Spider site
      Index pages
      Sort pages
    • Reaching the top
      Over 100 ranking criteria – most stars wins
      Keywords in page title
      Keywords in page content
      Clean code
      Page load time
      Inbound links
      Domain name
      Age of domain
      Age of links
      IP address
      Country
    • And the winner is . . .
    • Getting started
      Do your research
      Level of competition
      Expected traffic
      Select keywords
      Main phrases
      Long tail phrases
      Register domain
      Include keywords if possible (or desirable)
      On Page optimisation
      Optimise what you control
      Off Page optimisation
    • On Page optimisation
      Meta tags
      Internal anchor text
      Keywords
      Title tag
      Page content
      Density
      Proximity
      Alt tags
      Image title tags
      Folder names
      Page names
      Heading tags
      Bold and italic tags
    • Keywords
    • On Page continued
      Clean code
      CSS
      HTML
      Working links
      Site structure
      Site map
      Page size – load time
      Image sizes / quantity
      CSS / Java external files
      Robots.txt
      No flash *
      Text headings
      IP address
      Hosting
      Target market
    • Off Page – link building
      Spread the links
      What is a good link?
      Home Page
      Deep linking
      Links CNS of the Internet
      Vote for your page
      Relevancy
      Context
      Trust / Authority
      Anchor Text
      Number of Links
      What others say about you is more important
      than what you say about yourself.
    • Link sources
      Time consuming task
      Not all links equal
      Diversify
      Link types
      Anchor text
      IP range
      Articles
      Directories
      Paid
      Free
      Forums
      Blog comments
      Blog posts
      Bookmarking
      Social News
      Digg
      Propeller
    • Link wheel. . .
      Ping
      Bookmarks
      Delicious
      Business
      Directories
      Social News
      Digg
      Propeller
      Press Releases
      Free Blogs
      My Web Site
      Forums
      Blog Comments
      Guestbooks
      Squidoo
      HubPages
      Article
      Directories
      Related Sites
      Quizilla
    • SEO pitfalls
      Don’t try and trick the search engines
      Hidden text
      Hidden links
      Links from bad neighbourhood
      Keyword stuffing
      Doorway pages
      Redirection
      Use 301 redirect