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Beginners guide to SEO

Beginners guide to SEO

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  • 1. SEO 101
    Search Engine Optimisation Overview
  • 2. What is SEO?
  • 3. The Search Engines
    Search Engines
    Process
    Google
    Yahoo
    Bing
    Spider site
    Index pages
    Sort pages
  • 4. Reaching the top
    Over 100 ranking criteria – most stars wins
    Keywords in page title
    Keywords in page content
    Clean code
    Page load time
    Inbound links
    Domain name
    Age of domain
    Age of links
    IP address
    Country
  • 5. And the winner is . . .
  • 6. Getting started
    Do your research
    Level of competition
    Expected traffic
    Select keywords
    Main phrases
    Long tail phrases
    Register domain
    Include keywords if possible (or desirable)
    On Page optimisation
    Optimise what you control
    Off Page optimisation
  • 7. On Page optimisation
    Meta tags
    Internal anchor text
    Keywords
    Title tag
    Page content
    Density
    Proximity
    Alt tags
    Image title tags
    Folder names
    Page names
    Heading tags
    Bold and italic tags
  • 8. Keywords
  • 9. On Page continued
    Clean code
    CSS
    HTML
    Working links
    Site structure
    Site map
    Page size – load time
    Image sizes / quantity
    CSS / Java external files
    Robots.txt
    No flash *
    Text headings
    IP address
    Hosting
    Target market
  • 10. Off Page – link building
    Spread the links
    What is a good link?
    Home Page
    Deep linking
    Links CNS of the Internet
    Vote for your page
    Relevancy
    Context
    Trust / Authority
    Anchor Text
    Number of Links
    What others say about you is more important
    than what you say about yourself.
  • 11. Link sources
    Time consuming task
    Not all links equal
    Diversify
    Link types
    Anchor text
    IP range
    Articles
    Directories
    Paid
    Free
    Forums
    Blog comments
    Blog posts
    Bookmarking
    Social News
    Digg
    Propeller
  • 12. Link wheel. . .
    Ping
    Bookmarks
    Delicious
    Business
    Directories
    Social News
    Digg
    Propeller
    Press Releases
    Free Blogs
    My Web Site
    Forums
    Blog Comments
    Guestbooks
    Squidoo
    HubPages
    Article
    Directories
    Related Sites
    Quizilla
  • 13. SEO pitfalls
    Don’t try and trick the search engines
    Hidden text
    Hidden links
    Links from bad neighbourhood
    Keyword stuffing
    Doorway pages
    Redirection
    Use 301 redirect