Seo và internet

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Seo và internet

  1. 1. SEO-SEARCH ENGINE OPTIMIZATION• SEO is an act of to make a website rich for Search Engines and Visitors.• SEO simply get the Website Ranking Higher.
  2. 2. IM- INTERNET MARKETING• Internet Marketing is the area where you can add or place yours ad’s on the website.• Here you can create cache words and banners for promoting yours website or campaign.
  3. 3. Scope of SEO SEOWeb Developers Content Writers PPC Web Master Net Marketing
  4. 4. Robots- Robots.txt• It is the automatic program which traverse on the web using hyper linking environment.CachingCaching is the process Reading andUpdating of Database or WebPages.IndexingStoring of Web pages into Search EngineBy crawler.
  5. 5. CRAWLER Google BOT Yahoo Slurp MSN BOTAll the Search Engines have its own Crawler
  6. 6. Search Engine Relation Chart• Google Ask jives i-won Hot bot Google Netscape D-moz AOL Search Go Main Search Result Secondary Search Directory Result For Paid List
  7. 7. Key Word ResearchContent Optimization Keyword Density Keyword Proximity Keyword Prominence SemanticsTools Google Ad words Toolbar Net Tracker Key Word Discovery
  8. 8. On-Page Optimization•Title Tag•Meta Tagging•Page Emphasis•FlashOff-Page Optimization OptimizationLinking One Way Reciprocal 3 Way Multi-lingual
  9. 9. Web AnalyticsLog Based Approach Page Tagging Software Related Automatic Visitors Automatic Visitors Google Analytics Robots Information Web Trends Net Tracker OMNITURE Urchin Browser Base
  10. 10. Google Webmaster Central • Shows the Statistics of Automatic visitors. • Robots/Crawler information. Create Sitemap.xml Configuration Verification Code Upload About 50,000 Url are placed in 1 page
  11. 11. Market Plan SEMBanner Marketing Email Marketing Affiliate Marketing Google Ad words Visitors Behavior Email Bidding/PPC Banners SMS/Affiliate
  12. 12. Google Ad words Create Account Pay Billing/USD 5 Create Campaign Fix the Bid Target Your Ad Live Your Ad
  13. 13. Google Analytics Create Account Enter Site Url See the Statistics It shows the Statistic of Real time Visitors Benchmarking Map Overlay Bounce Rate Unique Visitor
  14. 14. Know about SEO & I.M• For any queries please contact truong quoc te tu van du hoc trung tam gia su xam hinh my pham nuoc hoa tham my vien

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