The Future of Link Building: 5 Principles for Safe, High-Impact Links

The Future of Link Building:5 Principles for Safe, High-Impact Links Presented by Nate Dame Founder/President, SEOperks

Importance of Link Building • Still pretty important! Link Buildinghttp://www.seomoz.org/article/search-ranking-factors

Trends

Trends• “Unnatural links” warning in Google Webmaster Tools.

Trends• Blog network de-indexing.

Trends • Panda update.http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday

What do these trends mean?• The USER is king! – Google is trying to come full circle by creating algorithms that fully understand what people want and love online. – Google will get closer every year.

What do these trends mean?• Your website – Clean, trustworthy design. – Awesome, unique, STAND OUT content. – Low bounce rates, high conversion rates.• Your link building – Get real people to talk about you.

What do these trends mean?• The link building litmus test

Link Building: A Re-Re-Definition

Link Building: A Re-Re-Definition• Back to basics: A link is a reference.• Does your website and blog inspire: – Mentions on other blogs and websites? – Social shares? – Real-life conversations?

5 Principles for Safe, High-Impact Links

#1: Write (lots of) Amazing Content• In-depth how-to guides.• Authoritative roundup of resources.• Lists!• Group interviews. – Great content naturally includes outbound links (more on that to come).

#1: Write (lots of) Amazing Content• Embrace controversy• Be detailed (long is OK)• Spend some $$! (you get what you pay for)• Set minimum requirements for quality – 10 Super Easy SEO Copywriting Tips for Improved Link Building (seoperks.com/copy-tips) – Are Your Titles Irresistibly Click Worthy & Viral?! (seoperks.com/title-tips)

#2: Identify your Link Prospects• Authoritative blogs and social influencers – In your niche/industry – Similar niches/industries – Other concerned niches• Aim big too!

#2: Identify your Link Prospects• Personal favorite – Search for “top KEYWORD blogs/resources”• Used advanced search query operators• Link Prospector: Citationlabs.com/tools• Management: Buzzstream.com• Let your PROSPECTS influence your CONTENT STRATEGY.

#3 Love your Link Prospects• Never “cold call” for a link!• Tweet, Facebook, G+ their content• Thank them personally (email, phone call)

#4: Engage your Link Prospects• “Can I ask your expert opinion?”• “Can I quote you on a current event?”• “What topics do you feel the industry needs help with most?”• Group interviews• Round ups• Inclusion in other resources

#5: Ask your Link Prospects• Suggest they “share” – never ask for a “link”• Be specific – a page the link can go on, a new post, etc.• Love them when you ask, too!

Example Calendar• Awesome content calendar: Ongoing• Identify link prospects: 3-4 weeks• Love and Engage link prospects: 3-4 weeks• Ask link prospects: 1-4 weeks – Coordinate with scheduled content releases

Thank You! Nate Dame @seonate nate@seoperks.com (312) 870-0056

The Future of Link Building: 5 Principles for Safe, High-Impact Links

by Nate Dame

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The Future of Link Building: 5 Principles for Safe, High-Impact Links Presentation Transcript