And Things Got More Complicated We have a whole new universe, unfettered by the laws of time and space. We have the opportunity to populate that universe. I take that opportunityas an obligation. Rand Fishkin, 1997
Leverage the QDF Algorithm Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562
Social Signals Page A 646 links from 36 root domains 2 tweets Page B 1 link from 1 root domain 522 tweets http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
Increasingly Important Page B – the tweeted version – ranks #1! Page A 646 links from 36 root domains 2 tweets Page B 1 link from 1 root domain 522 tweets http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
Social Networks Data and charts of our Facebook and Twitter account performance via http://export.ly
Social News / Bookmarking http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
Yup. Everybody’s Doing It http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
The Vatican Gets It “That interactivity — and the potential it brings to the church's evangelization mission — is behind the Vatican's new social media push, the culmination of which will be launched at Easter with a new… Vatican information web portal whose contents are specifically designed to be tweeted, posted and blogged.”
The Vatican Gets It “What we found is Facebook doesn’t just share information, it creates community,” “People begin talking to each other and sharing ideas.” Monseignor Paul Tighe Yahoo News, Dec 2010
Topic Modeling Topic models provide a simple way to analyze large volumes of unlabeled text.
Topic Modeling A "topic" consists of a cluster of words that frequently occur together.
Topic Modeling Using contextual clues, topic models can connect words with similar meanings and distinguish between uses of words with multiple meanings. http://www.stanford.edu/~kaisa/research.html
Causation vs Correlation Perhaps, good links are more likely to point to pages that are more "relevant" via a topic model Maybe there’s another aspect of Google's algorithm we don't yet understand
LDA Tool in the SEOmoz Labs URL input box www.seomoz.org/labs/lda
Wiki Circularity* Something untrue is posted to Wikipedia You’re screwed! Journalist uses Wikipedia as factual resource Wikipedia uses/references powerful newspaper Powerful newspaper posts the untrue content *Coined by Tom Critchlow