In∙bound Mar∙ket∙ingIn∙bound Mar∙ket∙ing-noun -noun RAny tactic that relies on earning people’s Any tactic that relies on earning people’sinterest rather than buying it. interest rather than buying it.
How Will You Get Visitors Into Your Funnel?Branding/Awareness Free Trial Retargeting Email Social OAuth Mailing Address Phone Number R Multiple paths can work, so long as you segment them when tracking CR + CLTV
How Will You Measure & Improve? Step #1: Discover Find inbound marketing paths that look promising and make a list. Step #2:Test Invest a few days/hours building authentic value in that niche/sector. R Step #3: Measure Use your web analytics to track primary + second-order impact Step #4: Repeat Throw out low ROI projects; repeat high ROI ones.http://www.seomoz.org/blog/tracking-the-roi-of-social-media
Top 10 Inbound Marketing Tactics & Examples for 2013
#1: Create Sharing Incentives R to link to!http://www.paulgraham.com/good.html
#1: Create Sharing Incentives RUrbanspoon’s “Spoonback” program allowed them to compete w/ Yelp and build awareness to foodies, direct traffic from relevantsites and great SEO. Founders credited the concept as being the most important part of the company’s success.
#2: Mine the Social Web for Engagement Opportunities R Twitter, LinkedIn, Q+A Sites, Google+, Blog Posts and Facebook can all work
#3: Create & Spread Embeddable Content Rhttp://www.simplyhired.com/a/jobtrends/home is a great example
#4: Make Your Data Interesting; Share It RProbably the best case study around: http://blog.okcupid.com/index.php/your-looks-and-online-dating/
#5: Mine Your Twitter Followers, Emails, etc. RVia Wil Reynolds of SEER Interactive: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/; toolis here: http://simplymeasured.com/freebies/twitter-follower-analytics
#6: Use Social to Connect w/ Journalists + Bloggers RAn amazing research tool: http://followerwonk.com
#7: Build Features that Require and/or Reward Sharing Rhttp://www.quora.com/How-effective-is-Dropboxs-referral-program-at-bringing-in-*paying*-users-i-e-how-many-subscribers-do-they-have
#8: Give Your Community a Platform RMoz has a Q+A forum, a blog and a user-generated content platform, along w/ robust user profiles and apoints/gamification system. Content contributed by non-employees is ~35% of our overall traffic
#9: Rel=Author & Video XML Sitemaps Rhttp://www.blindfiveyearold.com/how-to-implement-rel-author - good how-to
#9: Rel=Author & Video XML Sitemaps RWe use http://wistia.com to post videos that automatically send video XML Sitemaps to Google
#10: Create a Monthly Top X Influencers in Your Industry Rhttp://www.seattle20.com/startup-index.aspx updates monthly, but doesn’t use badges (which I highly recommend)
Every One of These Marketing Tactics News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the “free” traffic sources) WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites Helps Every Other One
I Can’t Wait to See the Awesome Things You’re Going to Build @SEOmomwww.firstname.lastname@example.org
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