2012 10 pubcon Nature of Social Communities
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2012 10 pubcon Nature of Social Communities

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Understanding the nature of communities in order to communicate, manage and market to them appropriately and effectively

Understanding the nature of communities in order to communicate, manage and market to them appropriately and effectively

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  • We’re the world’s most popular provider of search marketing software, covering everything from technical SEO issues to social media monitoring, We serve SMBs to Fortune 100 enterprises with actionable information, community support, tools and monitoring platform to make search marketing faster, easier, and more effective. We don’t do any consulting.
  • Let’s begin by taking a long view on the word ‘community’ and some related terms. Here’s a cosmic cluster… perhaps a ‘community’ of stars. Are clusters community? Perhaps not. Photo credit: http://asterisk.apod.com/viewtopic.php?&t=25161
  • From the infinitely great to the very, very small. Is a cluster of cells a ‘community’? Perhaps not as well. But I hope you’re already beginning to think more deeply about the concept of community and communication between organisms. http://talk-technology.blogspot.com/2012/01/biologists-replicate-key-evolutionary.html
  • This aspen tree cluster is very interesting. The trees on the surface appear to be separate organisms, but in truth, everything you see here and for many miles around is connected by a single tree root system. Is it a single plant? Many plants sharing a survival resource system? A ‘community’ of organisms perhaps able to survive on their own, but ‘choosing’ to connect – ‘choosing’ to be interdependent In order to truly thrive?
  • Photo credit: http://en.wikipedia.org/wiki/File:Coral_detail.jpg
  • Photo credit: http://www.globalcontentstrategy.com/2010/12/learn-from-fish-shoaling-schooling-and.html
  • Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1 And http://www.historycooperative.org/cgi-bin/justtop.cgi?act=justtop&url=http://www.historycooperative.org/journals/jwh/16.4/beaujard.html
  • Photo credit: http://sfbayview.com/2009/rev-joseph-lowery%E2%80%99s-inaugural-benediction-%E2%80%93-video-and-transcript/
  • Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1
  • Photo credit: http://worldpeace.org/blog/?p=3803
  • Photo credit: http://www.triplepundit.com/2010/06/community-based-marketing-making-green-relevant-lessons-from-harley-davidson/
  • Photo credit: http://www.saeedgatson.com/the-importance-of-community-population/
  • Photo credit: http://www.seomoz.org/blog/meet-the-mozzers
  • http://www.ericfoster.org/?cat=7
  • Photo credit: http://daverabbit.podomatic.com/
  • Photo credit: http://daverabbit.podomatic.com/
  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://codeclass.tumblr.com/page/2
  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://www.cuisinecuisine.com/IndianCulture.htm
  • Communities do not function in isolation. Strong communities can be formed and last for years – or even spark after decades of a shared experience. But they operate within context of the event. Other events, before and after the instigating event will affect the strength of the bond, the breadth of reach and the power of the community. Ie: PS 167 6 th grade class. Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  • Communities do not function in isolation. Strong communities can be formed and last for years – or even spark after decades of a shared experience. But they operate within context of the event. Other events, before and after the instigating event will affect the strength of the bond, the breadth of reach and the power of the community. Ie: PS 167 6 th grade class. Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  • So far, no entity trumps the others: Realists claim the State holds the trump card. Marxists claim that Capital is in the driver’s seat http://www.freakingnews.com/Trump-Card-Pics-65506.asp
  • History shows ultimately it is the People who are in charge and new connective technologies only increase their power and ability to organize collective action “ Panarchy: Governance in the Network Age ” - Paul Hartzog Photo credit: http://thepersonalnavigator.blogspot.com/2011/06/arab-spring-and-what-came-before.html
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  • \\http://www.chinadaily.com.cn/cndy/2011-01/07/content_11805628.htm
  • \\http://www.chinadaily.com.cn/cndy/2011-01/07/content_11805628.htm
  • http://www.planetblacksburg.com/2007/04/the-wall-a-community-in-grief-1.php
  • Photo credit: http://infographics.collentine.com/facebook-leads-sharing-with-24-of-market
  • Photo credits: http://en.wikipedia.org/wiki/Fire and http://cooking.savvy-cafe.com/category/campfire-cooking/ and

2012 10 pubcon Nature of Social Communities 2012 10 pubcon Nature of Social Communities Presentation Transcript

  • CommunitiesThe Evolution and Nature of Community GroupsGillian Muessig | Founding President Emeritus xxxxxx
  • World’s most popular providerof search marketing software
  • Cosmic cluster Look for patterns in clusters
  • Single cell cluster See the patterns?
  • Aspen tree cluster Many tree tops; single root structure
  • Coral cluster Endangered community
  • Fish cluster School of fish
  • Bird cluster Flock of herons
  • Human cluster Human communities
  • Human cluster Obama inauguration day 2009
  • Clusters ≠ Communities Interest Groups
  • Interest Group Girl Scouts
  • Brand “community” (group) Harley Davidson
  • Gaming “community” (group) World of Warcraft – Second Life - others
  • Industry Community American Medical Association
  • Event Community PubCon
  • Tech Corporate Community SEOmoz Community
  • Political Community Third Reich
  • Social Community Platforms
  • Anthropology of Communities•Shared Values•Shared Goals•Shared ExperienceIt’s not aboutshared interests or skill sets
  • Live trumps online The nature of communities
  • Human communication learning The nature of communities
  • Shared Values
  • Shared Goals
  • Shared Experience
  • People - Personas
  • FasterOnline communities “happen” faster
  • ReformationOnline communities are reformingglobal and local power relationships
  • Communities in contextOnline communities operate in the context of thesocial & political worlds in which they are developed
  • The Pirates of Penzance
  • Context Online communities are not exempt from the rules and norms of the world
  • Rise of Global Network Governance
  • Rise of Global Network Governance
  • Parting ThoughtsOnline communities are not the scourge of the earth
  • Parting ThoughtsThey help isolated people to connect
  • Parting ThoughtsSocial communities connect disparate cultures
  • Parting ThoughtsThey support the grieving
  • Parting Thoughts Enable us to share our interests
  • Parting ThoughtsAnd like fire, social communities requirevigilance and care in handling
  • @SEOmomwww.seomoz.org/bloggillian@seomoz.orghttp://mz.cm/zD1ENt