2012 01 EmMeCon Evolution Social Communities
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2012 01 EmMeCon Evolution Social Communities

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Thoughts on the nature and evolution on communities and online communities.

Thoughts on the nature and evolution on communities and online communities.

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  • We’re the world’s most popular provider of search marketing software, covering everything from technical SEO issues to social media monitoring, We serve SMBs to Fortune 100 enterprises with actionable information, community support, tools and monitoring platform to make search marketing faster, easier, and more effective. We don’t do any consulting.
  • Photo credit: http://asterisk.apod.com/viewtopic.php?&t=25161
  • http://talk-technology.blogspot.com/2012/01/biologists-replicate-key-evolutionary.html
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  • Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1 And http://www.historycooperative.org/cgi-bin/justtop.cgi?act=justtop&url=http://www.historycooperative.org/journals/jwh/16.4/beaujard.html
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  • Photo credit: http://www.saeedgatson.com/the-importance-of-community-population/
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  • Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
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  • http://www.planetblacksburg.com/2007/04/the-wall-a-community-in-grief-1.php
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  • Photo credits: http://en.wikipedia.org/wiki/Fire and http://cooking.savvy-cafe.com/category/campfire-cooking/ and

2012 01 EmMeCon Evolution Social Communities 2012 01 EmMeCon Evolution Social Communities Presentation Transcript

  • Communities The Evolution and Nature of Community Groups Gillian Muessig | Founding President http://downloadurl
  • World’s most popular provider of search marketing software
  • Cosmic cluster Look for patterns in clusters View slide
  • Single cell cluster See the patterns? View slide
  • Aspen tree cluster Many tree tops; single root structure
  • Coral cluster Endangered community
  • Fish cluster School of fish
  • Bird cluster Flock of herons
  • Human cluster Human communities
  • Human cluster Obama inauguration day 2009
  • Clusters ≠ Communities Interest Groups
  • Interest Group Girl Scouts
  • Brand “community” (group) Harley Davidson
  • Gaming “community” (group) World of Warcraft – Second Life - others
  • Industry Community American Medical Association
  • Event Community EmMeCon
  • Tech Corporate Community SEOmoz Community
  • Political Community Third Reich
  • Social Community Platforms
    • Anthropology of Communities
    • Shared Values
    • Shared Goals
    • Shared Experience It’s not about shared interests or skill sets
  • Live trumps online The nature of communities
  • Human communication learning The nature of communities
  • Shared Values
  • Shared Goals
  • Shared Experience
  • People - Personas
  • Faster Online communities “happen” faster
  • Reformation Online communities are reforming global and local power relationships
  • Communities in context Online communities operate in the context of the social & political worlds in which they are developed
  • Reformation Online communities are not exempt from the rules and norms of the world
  • Rise of Global Network Governance
    • The rise of Global Network Governance is a process…
    • Shaped by states, but not controlled by them
    • Shaped by corporations, individuals, non-governmental organizations, and other groups
  • Rise of Global Network Governance
    • So far, no entity trumps the others
    • Realists claim the State holds the trump card
    • Marxists claim that it Capital is in the driver’s seat
  • Rise of Global Network Governance History shows ultimately it is the People who are in charge and new connective technologies only increase their power and ability to organize collective action “ Panarchy: Governance in the Network Age ” - Paul Hartzog
  • Rise of Global Network Governance
  • Parting Thoughts Online communities are not the scourge of the earth
  • Parting Thoughts They help isolated people to connect
  • Parting Thoughts Social communities connect disparate cultures
  • Parting Thoughts They support the grieving
  • Parting Thoughts Enable us to share our interests
  • Parting Thoughts And like fire, social communities require vigilance and care in handling
  •  
  • @SEOmom www.seomoz.org/blog [email_address]