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Communities The Evolution and Nature of Community Groups Gillian Muessig | Founding President http://downloadurl
World’s most popular provider of search marketing software
Cosmic cluster Look for patterns in clusters
Single cell cluster See the patterns?
Aspen tree cluster Many tree tops; single root structure
Coral cluster Endangered community
Fish cluster School of fish
Bird cluster Flock of herons
Human cluster Human communities
Human cluster Obama inauguration day 2009
Clusters ≠ Communities Interest Groups
Interest Group Girl Scouts
Brand “community” (group) Harley Davidson
Gaming “community” (group) World of Warcraft – Second Life - others
Industry Community American Medical Association
Event Community EmMeCon
Tech Corporate Community SEOmoz Community
Political Community Third Reich
Social Community Platforms
<ul><li>Anthropology of Communities </li></ul><ul><li>Shared Values </li></ul><ul><li>Shared Goals </li></ul><ul><li>Share...
Live trumps online The nature of communities
Human communication learning The nature of communities
Shared Values
Shared Goals
Shared Experience
People - Personas
Faster Online communities “happen” faster
Reformation Online communities are reforming  global and local power relationships
Communities in context Online communities operate in the context of the social & political worlds in which they are develo...
Reformation Online communities are not exempt  from the rules and norms of the world
Rise of Global Network Governance <ul><li>The rise of Global Network Governance  is a process… </li></ul><ul><li>Shaped by...
Rise of Global Network Governance <ul><li>So far, no entity trumps the others </li></ul><ul><li>Realists claim the State h...
Rise of Global Network Governance History shows ultimately it is the People  who are in charge and  new connective technol...
Rise of Global Network Governance
Parting Thoughts Online communities are not the scourge of the earth
Parting Thoughts They help isolated people to connect
Parting Thoughts Social communities connect disparate cultures
Parting Thoughts They support the grieving
Parting Thoughts Enable us to share our interests
Parting Thoughts And like fire, social communities require  vigilance and care in handling
 
@SEOmom www.seomoz.org/blog [email_address]
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2012 01 EmMeCon Evolution Social Communities

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Thoughts on the nature and evolution on communities and online communities.

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  • We’re the world’s most popular provider of search marketing software, covering everything from technical SEO issues to social media monitoring, We serve SMBs to Fortune 100 enterprises with actionable information, community support, tools and monitoring platform to make search marketing faster, easier, and more effective. We don’t do any consulting.
  • Photo credit: http://asterisk.apod.com/viewtopic.php?&amp;t=25161
  • http://talk-technology.blogspot.com/2012/01/biologists-replicate-key-evolutionary.html
  • Photo credit: http://en.wikipedia.org/wiki/File:Coral_detail.jpg
  • Photo credit: http://www.globalcontentstrategy.com/2010/12/learn-from-fish-shoaling-schooling-and.html
  • Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1 And http://www.historycooperative.org/cgi-bin/justtop.cgi?act=justtop&amp;url=http://www.historycooperative.org/journals/jwh/16.4/beaujard.html
  • Photo credit: http://sfbayview.com/2009/rev-joseph-lowery%E2%80%99s-inaugural-benediction-%E2%80%93-video-and-transcript/
  • Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1
  • Photo credit: http://worldpeace.org/blog/?p=3803
  • Photo credit: http://www.triplepundit.com/2010/06/community-based-marketing-making-green-relevant-lessons-from-harley-davidson/
  • Photo credit: http://www.saeedgatson.com/the-importance-of-community-population/
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  • http://www.ericfoster.org/?cat=7
  • Photo credit: http://daverabbit.podomatic.com/
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  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://codeclass.tumblr.com/page/2
  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://www.cuisinecuisine.com/IndianCulture.htm
  • Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  • Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
  • Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
  • Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
  • Photo credit: http://thepersonalnavigator.blogspot.com/2011/06/arab-spring-and-what-came-before.html
  • \\
  • \\http://www.chinadaily.com.cn/cndy/2011-01/07/content_11805628.htm
  • \\http://www.chinadaily.com.cn/cndy/2011-01/07/content_11805628.htm
  • http://www.planetblacksburg.com/2007/04/the-wall-a-community-in-grief-1.php
  • Photo credit: http://infographics.collentine.com/facebook-leads-sharing-with-24-of-market
  • Photo credits: http://en.wikipedia.org/wiki/Fire and http://cooking.savvy-cafe.com/category/campfire-cooking/ and
  • Transcript of "2012 01 EmMeCon Evolution Social Communities"

    1. 1. Communities The Evolution and Nature of Community Groups Gillian Muessig | Founding President http://downloadurl
    2. 2. World’s most popular provider of search marketing software
    3. 3. Cosmic cluster Look for patterns in clusters
    4. 4. Single cell cluster See the patterns?
    5. 5. Aspen tree cluster Many tree tops; single root structure
    6. 6. Coral cluster Endangered community
    7. 7. Fish cluster School of fish
    8. 8. Bird cluster Flock of herons
    9. 9. Human cluster Human communities
    10. 10. Human cluster Obama inauguration day 2009
    11. 11. Clusters ≠ Communities Interest Groups
    12. 12. Interest Group Girl Scouts
    13. 13. Brand “community” (group) Harley Davidson
    14. 14. Gaming “community” (group) World of Warcraft – Second Life - others
    15. 15. Industry Community American Medical Association
    16. 16. Event Community EmMeCon
    17. 17. Tech Corporate Community SEOmoz Community
    18. 18. Political Community Third Reich
    19. 19. Social Community Platforms
    20. 20. <ul><li>Anthropology of Communities </li></ul><ul><li>Shared Values </li></ul><ul><li>Shared Goals </li></ul><ul><li>Shared Experience It’s not about shared interests or skill sets </li></ul>
    21. 21. Live trumps online The nature of communities
    22. 22. Human communication learning The nature of communities
    23. 23. Shared Values
    24. 24. Shared Goals
    25. 25. Shared Experience
    26. 26. People - Personas
    27. 27. Faster Online communities “happen” faster
    28. 28. Reformation Online communities are reforming global and local power relationships
    29. 29. Communities in context Online communities operate in the context of the social & political worlds in which they are developed
    30. 30. Reformation Online communities are not exempt from the rules and norms of the world
    31. 31. Rise of Global Network Governance <ul><li>The rise of Global Network Governance is a process… </li></ul><ul><li>Shaped by states, but not controlled by them </li></ul><ul><li>Shaped by corporations, individuals, non-governmental organizations, and other groups </li></ul>
    32. 32. Rise of Global Network Governance <ul><li>So far, no entity trumps the others </li></ul><ul><li>Realists claim the State holds the trump card </li></ul><ul><li>Marxists claim that it Capital is in the driver’s seat </li></ul>
    33. 33. Rise of Global Network Governance History shows ultimately it is the People who are in charge and new connective technologies only increase their power and ability to organize collective action “ Panarchy: Governance in the Network Age ” - Paul Hartzog
    34. 34. Rise of Global Network Governance
    35. 35. Parting Thoughts Online communities are not the scourge of the earth
    36. 36. Parting Thoughts They help isolated people to connect
    37. 37. Parting Thoughts Social communities connect disparate cultures
    38. 38. Parting Thoughts They support the grieving
    39. 39. Parting Thoughts Enable us to share our interests
    40. 40. Parting Thoughts And like fire, social communities require vigilance and care in handling
    41. 42. @SEOmom www.seomoz.org/blog [email_address]
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