2011-02 ClickAsiaSummit Metrics, Analysis, Action!

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The purpose of analytics is to provide you with the ability to make strategic and tactical decisions about your business based on relevant data over time.. …

The purpose of analytics is to provide you with the ability to make strategic and tactical decisions about your business based on relevant data over time..

Charts a clear path from identifying the KPIs to track through tracking methods, gathering and analyzing the data to decisions that can be made from the results of your efforts.

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