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2011-02 ClickAsiaSummit Metrics, Analysis, Action!
 

2011-02 ClickAsiaSummit Metrics, Analysis, Action!

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The purpose of analytics is to provide you with the ability to make strategic and tactical decisions about your business based on relevant data over time.. ...

The purpose of analytics is to provide you with the ability to make strategic and tactical decisions about your business based on relevant data over time..

Charts a clear path from identifying the KPIs to track through tracking methods, gathering and analyzing the data to decisions that can be made from the results of your efforts.

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  • Well that is great, but honestly SEOmoz can't succeed solely on increasing PRO memberships. The truth is, there is a lot more to it than that. We have a recognized brand with expectations on it, and a community of over 300,000 people that come to us for the latest SEO information on the web. We can't afford to lose ground on either of those two. These are defining qualities of SEOmoz, and strong advantages over our competitors. So my three questions would leave me more complex answers, something like this:

2011-02 ClickAsiaSummit Metrics, Analysis, Action! 2011-02 ClickAsiaSummit Metrics, Analysis, Action! Presentation Transcript