2011 07 oms atlanta - gillian muessig - twitter workshop

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The World of Twitter - OMS Atlanta 2011 Workshop

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  • What do you want to do?What do you want to accomplish- choose from the listGet on with it
  • eMarketer predicts Twitter will triple its advertising rev to $150mm in 2011 & will hit $250mm by 2012.Charlie Sheen gets 1mm followers in 25 hours. #goodlivingpaysoff
  • 2011 07 oms atlanta - gillian muessig - twitter workshop

    1. 1. The World of Twitter<br />Gillian Muessig<br />Co-founder | President SEOmoz<br />#OMSATL<br />July , 2011<br />
    2. 2. Today’s Menu<br /><ul><li>The Platforms
    3. 3. Strategy
    4. 4. Goals
    5. 5. Tactics
    6. 6. Hot Tips</li></ul>www.seomoz.org<br />
    7. 7. The Platforms<br />www.seomoz.org<br />
    8. 8. A Mess of SM Platforms<br />SMBs on social media sites doubled from 12 to 25% in 2009<br />SMBs on social media sites doubled from 12 to 25% in 2011<br />www.seomoz.org<br />
    9. 9. Where Does Twitter Fit In?<br />Wikipedia’s Page on “Mobile Social Networks”<br />www.seomoz.org<br />
    10. 10. #LovingIt :D<br />http://www.marketingprofs.com/charts/2011/4524/smb-twitter-use-doubles<br />
    11. 11. Strategy<br />www.seomoz.org<br />
    12. 12.
    13. 13. Social Media is Useless<br />If Your Business Processes<br />Aren’t Congruent<br />www.seomoz.org<br />
    14. 14. Things Twitter Can Do<br /><ul><li>Branding
    15. 15. Product launches
    16. 16. Community building / support
    17. 17. Customer service
    18. 18. Build your triage list
    19. 19. ID life cycle stages
    20. 20. Clue in R&D
    21. 21. Tell you when to pivot or die</li></ul>www.seomoz.org<br />
    22. 22. Branding<br />www.seomoz.org<br />
    23. 23. Product Launches<br />www.seomoz.org<br />
    24. 24. Community Building<br />www.seomoz.org<br />
    25. 25. Customer Service<br />Image credit: http://www.catalystmarketers.com/dell-does-twitter-do-you<br />www.seomoz.org<br />
    26. 26. Triage List<br />Image credit: http://www.ww-ghosts.com/html-files/medical-and-health.htm<br />www.seomoz.org<br />
    27. 27. ID Life Cycle Stages<br />Image credit: http://www.maxi-pedia.com/product+life+cycle+plc<br />www.seomoz.org<br />
    28. 28. Clue in R&D<br />Image credit: http://seomz.me/o5bQYl<br />www.seomoz.org<br />
    29. 29. Pivot or Die<br />www.seomoz.org<br />
    30. 30. Goals<br />www.seomoz.org<br />
    31. 31. http://formulists.com/<br />www.seomoz.org<br />
    32. 32. Success Factors<br /><ul><li>Consistency across an intelligently selected set of platforms
    33. 33. Allocating sufficient resources to listen, report, ponder, and take action on a business, as well as marketing level
    34. 34. Establishing a business model that melds marketing, advertising, and customer service</li></ul>www.seomoz.org<br />
    35. 35. What You Need to Know<br /><ul><li>Who your audience is
    36. 36. Where they hang out
    37. 37. Where they want to hear from you
    38. 38. When – frequency, days, times
    39. 39. How – email, tweets, blogs, videos, images, white papers, testimonials</li></ul>www.seomoz.org<br />
    40. 40. Don’t Start That Again!<br />What d’youwonna do?<br />I dunno. What d’youwonna do?<br />Now, don’ start THAT again!<br />What d’youwonna do?<br />I dunno. What d’youwonna do?<br />Now, don’ start THAT again!<br />www.seomoz.org<br />
    41. 41. Twitter for SEO<br /><ul><li>Tweets bring temporal SEO benefits
    42. 42. Current events
    43. 43. Trending Topics (google/Twitter)
    44. 44. Industry-specific trending topics</li></li></ul><li>Search Ranking Factors<br />http://www.seomoz.org/blog/new-edition-ranking-factors-for-2011-live<br />
    45. 45. Social Content in SERPs<br />www.seomoz.org<br />
    46. 46. Tactics<br />www.seomoz.org<br />
    47. 47. 5 Simple Steps<br /><ul><li>Be a Scout
    48. 48. Reduce Risk
    49. 49. Increase Confidence
    50. 50. Create Urgency
    51. 51. KISS!</li></ul>http://www.siteposition.ca<br />
    52. 52. Be A Scout (be prepared)<br /><ul><li>Know Your Customer
    53. 53. Age
    54. 54. Socio-economics
    55. 55. Culture
    56. 56. Politics
    57. 57. Location
    58. 58. Weather</li></ul>www.seomoz.org<br />
    59. 59. Emotional Hooks<br /><ul><li> Greed
    60. 60. Guilt or salvation
    61. 61. Desire to be recognized
    62. 62. Desire to understood
    63. 63. Anger
    64. 64. Exclusivity
    65. 65. Fear
    66. 66. Flattery</li></ul>@AimClear # SMX NYC 2010<br />
    67. 67. Reduce Risk<br /><ul><li>Money-back guarantee
    68. 68. Clear, generous return policy
    69. 69. Trial offers
    70. 70. Exchange privileges
    71. 71. Lease-to-buy</li></ul>www.seomoz.org<br />
    72. 72. Increase Confidence<br /><ul><li>Readily available customer service
    73. 73. Testimonials
    74. 74. Brand recognition
    75. 75. Manage your reputation</li></ul>www.seomoz.org<br />
    76. 76. Create Urgency<br /><ul><li>One time offers at signup
    77. 77. Time limited sales as a business model
    78. 78. Woot, Groupon, etc
    79. 79. Occasional time limited offers
    80. 80. Refer to ad motivators –
    81. 81. Fear of not being first
    82. 82. Fear of being left behind</li></ul>www.seomoz.org<br />
    83. 83. KISS<br /><ul><li>Reduce # options
    84. 84. Good-Better-Best
    85. 85. White space is your friend
    86. 86. Consistency
    87. 87. Process
    88. 88. Branding
    89. 89. Fonts & color palettes
    90. 90. Corporate voice</li></ul>www.seomoz.org<br />
    91. 91. TacticsPaid Advertising on Twitter<br />www.seomoz.org<br />
    92. 92. reference<br />
    93. 93. reference<br />
    94. 94. reference<br />
    95. 95.
    96. 96.
    97. 97. Hot Tips<br />www.seomoz.org<br />
    98. 98. Hot TIps<br /><ul><li>Share more than a sentence about you
    99. 99. Don’t advertise in your bio!</li></li></ul><li>Hot TIps<br /><ul><li>Perfect spelling & grammar works
    100. 100. Nothing else does</li></li></ul><li>Hot Tips<br /><ul><li>Leave enough characters to re-tweet</li></li></ul><li>Hot Tips<br /><ul><li>Just a couple of interests,business & personal</li></li></ul><li>Hot Tips<br /><ul><li>The brain ignores negatives; write in the positive</li></li></ul><li>What to Tweet About<br />www.seomoz.org<br />
    101. 101. Mention & Link to Assets<br /><ul><li>Blogs – yours and others
    102. 102. Vertical market social media sites
    103. 103. Images / Info-graphics / Video
    104. 104. Deal landing pages
    105. 105. Press coverage / mentions / citations</li></ul>www.seomoz.org<br />
    106. 106. Optimize Your Blog<br /><ul><li>QDF – keep it fresh, update 3-7x week
    107. 107. QDR – stay on topic 90% of the time
    108. 108. Write for readers, SEO and SMM success
    109. 109. Understand LDA
    110. 110. Including Video in blogs increases readership
    111. 111. SEOmoz blog -
    112. 112. SEOmoz Whiteboard Fridays</li></ul>http://www.seomoz.org/blog<br />
    113. 113. Video Value<br /><ul><li> 363,762 visits to text blog posts last month
    114. 114. Average time spent: 03:11
    115. 115. 34,000 visits to (4) Whiteboard Friday blog posts
    116. 116. Average time spent of 04:54 min
    117. 117. 10% traffic go to Whiteboard Friday posts
    118. 118. Average time on post: +2 min
    119. 119. More comments </li></ul>http://www.seomoz.org/blog<br />
    120. 120. Localize Content<br /><ul><li>Localized colloquial language includes
    121. 121. Pop culture
    122. 122. Local slang
    123. 123. Local politics
    124. 124. Local weather
    125. 125. Local news</li></ul>www.seomoz.org<br />
    126. 126. Vertical Social Media Opportunities<br /><ul><li>WAYN
    127. 127. TripIt
    128. 128. Dopplr
    129. 129. SeatGuru
    130. 130. PhoneTag
    131. 131. FlyerTalk
    132. 132. Facebook, LInedIn travel groups
    133. 133. LonelyPlanet.com forums
    134. 134. Yelp, Urban Spoon….</li></ul>“I’m looking for a latte in Lesotho…”<br />www.seomoz.org<br />
    135. 135. Social Commerce<br /><ul><li>Direct link between Social Media & Commerce
    136. 136. Success is directly related to the strength of your community</li></ul>www.seomoz.org<br />
    137. 137. Tight Niche Market<br />www.seomoz.org<br />
    138. 138. Shared Values, Shared Goals, Shared Experience<br />www.seomoz.org<br />
    139. 139. Sense of Exclusivity<br />(Think high school cliques)<br />www.seomoz.org<br />
    140. 140. Promote Inclusion – Share Info<br />www.seomoz.org<br />
    141. 141. Encourage Discussion<br />…but understand the differencebetween “damn it” vs “damn you”<br />www.seomoz.org<br />
    142. 142. Customer Service IS Marketing<br />www.seomoz.org<br />
    143. 143. Good Reading<br /><ul><li>http:www.seomoz.org/blog
    144. 144. http://business.twitter.com/
    145. 145. http://www.twitip.com/
    146. 146. http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/</li></li></ul><li>You Can Get This Presentation on…<br /><ul><li>http://www.slideshare.net/seomom/2011-07-oms-nj-gillian-muessig-twitter-workshop</li></li></ul><li>Thank-you!<br />Gillian Muessig<br />President, SEOmoz, Inc.<br />@SEOmom<br />www.seomoz.org<br />
    147. 147. No, REALLY Thank-you<br />use code: OMS2011<br />FREE Access to SEOmoz PRO for 45 days<br />gillian@seomoz.org<br />www.seomoz.org<br />

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