2011 07 oms atlanta - gillian muessig - twitter workshop
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2011 07 oms atlanta - gillian muessig - twitter workshop

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The World of Twitter - OMS Atlanta 2011 Workshop

The World of Twitter - OMS Atlanta 2011 Workshop

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  • What do you want to do?What do you want to accomplish- choose from the listGet on with it
  • eMarketer predicts Twitter will triple its advertising rev to $150mm in 2011 & will hit $250mm by 2012.Charlie Sheen gets 1mm followers in 25 hours. #goodlivingpaysoff

Transcript

  • 1. The World of Twitter
    Gillian Muessig
    Co-founder | President SEOmoz
    #OMSATL
    July , 2011
  • 2. Today’s Menu
    www.seomoz.org
  • 7. The Platforms
    www.seomoz.org
  • 8. A Mess of SM Platforms
    SMBs on social media sites doubled from 12 to 25% in 2009
    SMBs on social media sites doubled from 12 to 25% in 2011
    www.seomoz.org
  • 9. Where Does Twitter Fit In?
    Wikipedia’s Page on “Mobile Social Networks”
    www.seomoz.org
  • 10. #LovingIt :D
    http://www.marketingprofs.com/charts/2011/4524/smb-twitter-use-doubles
  • 11. Strategy
    www.seomoz.org
  • 12.
  • 13. Social Media is Useless
    If Your Business Processes
    Aren’t Congruent
    www.seomoz.org
  • 14. Things Twitter Can Do
    • Branding
    • 15. Product launches
    • 16. Community building / support
    • 17. Customer service
    • 18. Build your triage list
    • 19. ID life cycle stages
    • 20. Clue in R&D
    • 21. Tell you when to pivot or die
    www.seomoz.org
  • 22. Branding
    www.seomoz.org
  • 23. Product Launches
    www.seomoz.org
  • 24. Community Building
    www.seomoz.org
  • 25. Customer Service
    Image credit: http://www.catalystmarketers.com/dell-does-twitter-do-you
    www.seomoz.org
  • 26. Triage List
    Image credit: http://www.ww-ghosts.com/html-files/medical-and-health.htm
    www.seomoz.org
  • 27. ID Life Cycle Stages
    Image credit: http://www.maxi-pedia.com/product+life+cycle+plc
    www.seomoz.org
  • 28. Clue in R&D
    Image credit: http://seomz.me/o5bQYl
    www.seomoz.org
  • 29. Pivot or Die
    www.seomoz.org
  • 30. Goals
    www.seomoz.org
  • 31. http://formulists.com/
    www.seomoz.org
  • 32. Success Factors
    • Consistency across an intelligently selected set of platforms
    • 33. Allocating sufficient resources to listen, report, ponder, and take action on a business, as well as marketing level
    • 34. Establishing a business model that melds marketing, advertising, and customer service
    www.seomoz.org
  • 35. What You Need to Know
    • Who your audience is
    • 36. Where they hang out
    • 37. Where they want to hear from you
    • 38. When – frequency, days, times
    • 39. How – email, tweets, blogs, videos, images, white papers, testimonials
    www.seomoz.org
  • 40. Don’t Start That Again!
    What d’youwonna do?
    I dunno. What d’youwonna do?
    Now, don’ start THAT again!
    What d’youwonna do?
    I dunno. What d’youwonna do?
    Now, don’ start THAT again!
    www.seomoz.org
  • 41. Twitter for SEO
    • Tweets bring temporal SEO benefits
    • 42. Current events
    • 43. Trending Topics (google/Twitter)
    • 44. Industry-specific trending topics
  • Search Ranking Factors
    http://www.seomoz.org/blog/new-edition-ranking-factors-for-2011-live
  • 45. Social Content in SERPs
    www.seomoz.org
  • 46. Tactics
    www.seomoz.org
  • 47. 5 Simple Steps
    http://www.siteposition.ca
  • 52. Be A Scout (be prepared)
    www.seomoz.org
  • 59. Emotional Hooks
    @AimClear # SMX NYC 2010
  • 67. Reduce Risk
    • Money-back guarantee
    • 68. Clear, generous return policy
    • 69. Trial offers
    • 70. Exchange privileges
    • 71. Lease-to-buy
    www.seomoz.org
  • 72. Increase Confidence
    • Readily available customer service
    • 73. Testimonials
    • 74. Brand recognition
    • 75. Manage your reputation
    www.seomoz.org
  • 76. Create Urgency
    • One time offers at signup
    • 77. Time limited sales as a business model
    • 78. Woot, Groupon, etc
    • 79. Occasional time limited offers
    • 80. Refer to ad motivators –
    • 81. Fear of not being first
    • 82. Fear of being left behind
    www.seomoz.org
  • 83. KISS
    www.seomoz.org
  • 91. TacticsPaid Advertising on Twitter
    www.seomoz.org
  • 92. reference
  • 93. reference
  • 94. reference
  • 95.
  • 96.
  • 97. Hot Tips
    www.seomoz.org
  • 98. Hot TIps
    • Share more than a sentence about you
    • 99. Don’t advertise in your bio!
  • Hot TIps
    • Perfect spelling & grammar works
    • 100. Nothing else does
  • Hot Tips
    • Leave enough characters to re-tweet
  • Hot Tips
    • Just a couple of interests,business & personal
  • Hot Tips
    • The brain ignores negatives; write in the positive
  • What to Tweet About
    www.seomoz.org
  • 101. Mention & Link to Assets
    • Blogs – yours and others
    • 102. Vertical market social media sites
    • 103. Images / Info-graphics / Video
    • 104. Deal landing pages
    • 105. Press coverage / mentions / citations
    www.seomoz.org
  • 106. Optimize Your Blog
    • QDF – keep it fresh, update 3-7x week
    • 107. QDR – stay on topic 90% of the time
    • 108. Write for readers, SEO and SMM success
    • 109. Understand LDA
    • 110. Including Video in blogs increases readership
    • 111. SEOmoz blog -
    • 112. SEOmoz Whiteboard Fridays
    http://www.seomoz.org/blog
  • 113. Video Value
    • 363,762 visits to text blog posts last month
    • 114. Average time spent: 03:11
    • 115. 34,000 visits to (4) Whiteboard Friday blog posts
    • 116. Average time spent of 04:54 min
    • 117. 10% traffic go to Whiteboard Friday posts
    • 118. Average time on post: +2 min
    • 119. More comments
    http://www.seomoz.org/blog
  • 120. Localize Content
    www.seomoz.org
  • 126. Vertical Social Media Opportunities
    “I’m looking for a latte in Lesotho…”
    www.seomoz.org
  • 135. Social Commerce
    • Direct link between Social Media & Commerce
    • 136. Success is directly related to the strength of your community
    www.seomoz.org
  • 137. Tight Niche Market
    www.seomoz.org
  • 138. Shared Values, Shared Goals, Shared Experience
    www.seomoz.org
  • 139. Sense of Exclusivity
    (Think high school cliques)
    www.seomoz.org
  • 140. Promote Inclusion – Share Info
    www.seomoz.org
  • 141. Encourage Discussion
    …but understand the differencebetween “damn it” vs “damn you”
    www.seomoz.org
  • 142. Customer Service IS Marketing
    www.seomoz.org
  • 143. Good Reading
    • http:www.seomoz.org/blog
    • 144. http://business.twitter.com/
    • 145. http://www.twitip.com/
    • 146. http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
  • You Can Get This Presentation on…
    • http://www.slideshare.net/seomom/2011-07-oms-nj-gillian-muessig-twitter-workshop
  • Thank-you!
    Gillian Muessig
    President, SEOmoz, Inc.
    @SEOmom
    www.seomoz.org
  • 147. No, REALLY Thank-you
    use code: OMS2011
    FREE Access to SEOmoz PRO for 45 days
    gillian@seomoz.org
    www.seomoz.org