Correlation Is Strong<br />Standard Deviation<br />
Causation? Not So Fast!<br /><ul><li>Are good links are more likely to point more "relevant” pages?
Do other aspects of Google's algorithm naturally bias toward these results?
Correlation is NOT causation!</li></li></ul><li>It’s Relative<br /><ul><li>Don't presume that getting a 15% or a 20% is a terrible result
Some queries simply won't produce results that fit remarkably well with given topics</li></li></ul><li>Out of the SERPs!<br />Keyword spamming might improve your LDA score, <br />…but not your rankings<br />