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2010  08 india search summit - opportunities in the future of search marketing
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2010 08 india search summit - opportunities in the future of search marketing

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Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying …

Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.


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  • Today, it is a whole lot more.
  • Statstics can help us identify points of change that generate opportunities… and besides, I LOVE stats, don’t you?
  • According to the Kelsey Group (March 2010), 90% of respondents say they use search engines for research before making major and midrange purchases. 48% use Internet Yellow Pages. 42% use comparison shopping sites. 24% use vertical sites. Read more: http://www.smallbusinesssem.com/two-more-studies-confirm-people-research-online-buy-locally/2901/#ixzz0iPWvAsEQ
  • Local searches are happening in places and on devices most of us aren’t even thinking about. Check out UBL.org
  • Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  • Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  • Beginning with the wide business adoption of the Blackberry, web enabled cell phones took a giant leap forward with the release of Apple’s iPhone. Google’s Android and many other options now provide a deep and solid base of choices across all price points.
  • 1.2 million new users per month in India. Cell phone adoption in the US is already >50%.
  • Tell google that your website is available to mobile browsers
  • Use .m, iPhone or other cell –friendly indicators to let viewers know your site is available in a mobile browser.
  • Companies such as UBL manage your local listings