Social Media Companies Boca Raton

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Social Media Companies Boca Raton | Seomavericks.com is full service Digital Marketing Agency specializing in Search engine optimization, search engine marketing and Social Media Creation and Optimization.

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Social Media Companies Boca Raton

  1. 1. Social Media for Companies Boca RatonSocial Media Company ManagementSeomavericks.com is a Full ServiceSocial Media Management Company www.seomavericks.com “Rank Has Its Privileges” 1.888.814.5557
  2. 2. “The goal of social media is to turn customers into a volunteer marketing army.” -Anonymous Social Media For Companies 1.888.814.5557
  3. 3. Facebook Page So, you have all the ingredients for a great looking Facebook Page:  Timeline Banner  Profile Photo (show company logo)  Facebook Tabs  Website URL  Company InfoOk…Now What?
  4. 4. Start a Facebook Promotion Facebook Promotions can:  Boost “Likes”  Increase engagement  Convert page “Likes” to leads  Build Active Fan Base  Facebook FORBIDS business page owners from promoting their giveaways through Facebook. However, there are several third party social marketing tools/platforms that business page owners can use to promote on Facebook. Example tools: Wildfire, SproutSocial and Offerpop
  5. 5. Offerpop Social Marketing Platform  Easy to use, inexpensive & user-friendly  Allows user to create a sign up form on Facebook that captures as much or as little information about your fans as you choose.  Records all of your sign up leads into a .csv file for when promo is completed.  Offerpop offers several categories for your promo:  Tug of War  Sign Up  Referral  Photo Contest We’ll focus on Referral…1.888.814.5557
  6. 6. Referral Promotion  Referral encourages your Facebook Fans to sign up for your promotion, but also encourages them to recruit their friends.  Once a fan completes the sign up entry, they are given a unique URL to share with their friends. Once they reach a referral goal they will unlock an additional prize/deal.  This adds an incentive to share the promo1.888.814.5557
  7. 7. Referral Promotion  Lets use an example promotion called:  The “iPad Giveaway” – for a local automotive dealer  The main giveaway is an Apple iPad.  When a fan signs up and refers two friends, they’ll be entered to win the Apple iPad AND unlock a referral prize for ½ off an oil change.  They won’t know what the referral prize is until they complete the objective.1.888.814.5557
  8. 8. Referral Promotion Example  Visit the Offerpop homepage and login on the upper right-hand side.  Choose your campaign type (Referral) and the Facebook Page you’re an admin of.  Now…  Choose a headline  Upload a headline image  Add creative  Create sign up (can include name, email, zip code…)  Determine referral goal  Add hidden content – only seen when unlocked  Choose end time  Add fine print  Click real-time performance reports1.888.814.5557
  9. 9. Enable Fangating on Offerpop  Offerpop offers fangating when creating your promotion.  This is a crucial tool in Facebook marketing.  Before users can enter their information in the sign up form they MUST become a fan before seeing the content.  This is a HUGE tool for increasing likes and creating exclusivity with your marketing message and promotion.1.888.814.5557
  10. 10. Promotion is Active! Now, your campaign is active + Entry Form You have a few fans,Facebook Page but how do you get non-fans to sign1.888.814.5557 up?
  11. 11. Facebook Ads Start with Facebook Ads Facebook ads are served up to users based on criteria that you choose:  Geographical area  Age  Marital status  Interests  Activities…  Create a Facebook Ad by visiting:  https://www.facebook.com/ advertising 1.888.814.5557
  12. 12. Facebook Ads  Set up your first ad  Choose Page to promote  “Get More Page Likes”  Choose to redirect ads to your promotion page when users click ad  Choose your audience  Choose campaign and scheduling1.888.814.5557
  13. 13. Facebook Ads – Split Test  Running multiple versions of ads can help determine what your target audience will respond best to.  The best of our examples had this outcome:  With that, you can increase spend for that ad or create similar messages.1.888.814.5557
  14. 14. Start to Finish  Facebook User you have targeted sees your ad on Facebook and clicks it  The redirect takes the user to the Fangating screen where they must become a fan to participate in promo  The user fills out signup info, converting them to a lead and candidate for your promotion.  They are encouraged to share info about the promotion with friends to be eligible for referral prize (in this case, ½ off an oil change)1.888.814.5557
  15. 15. Measure Your Influence  You’re using Facebook ads to drive traffic to your promo. Now, how do you measure it?  Offerpop Analytics!  Metrics include:  Unique Views  Likes increase  URL click-thru rate  Amount of fans acquired  Email sign ups 1.888.814.5557
  16. 16. Facebook/Hootsuite Analytics See how your promo is performing by taking a look at your Facebook Analytics. Important metrics include:• Total Likes• Friends of fans• Weekly Total Reach• Top Per-Post Metrics • This shows what posts are engaging your fans the most1.888.814.5557
  17. 17. Facebook Analytics  One more metric to consider:  Likes by Demographic  This tells you WHO your fans are.  This can help you tailor your Facebook Ads Ex: if a fan is a male between 25-40, you might want to create an ad dedicated to this demographic1.888.814.5557
  18. 18. Hootsuite Twitter Summary Stats  If you’re cross promoting your campaign on Twitter by posting engaging content about your promo, use Hootsuite (free social media tool) for analytics.  If you use Hootsuite to promote your messages, let their URL shortening tool convert the URL of your promo so that you can track EACH click.  Use another tool called TOPSY (like Google for social media) to see when your brand is mentioned. 1.888.814.5557
  19. 19. Leads  By hosting the iPad Giveaway through Offerpop, you’re converting current Facebook Fans and those targeted by Facebook Ads into Leads.  You’re acquiring:  First & Last Name  Email Address  Zip Code  Opt-in and official Rules acceptance  Now, these leads can be added to your email database and targeted with email blasts in the near future.1.888.814.5557
  20. 20. Tools of The Trade Offerpop – http://www.offerpop.com Facebook Ads – http://www.facebook.com/advertising Offerpop Analytics - http://www.offerpop.com Facebook Insights – http://mashable.com/2010/09/03/facebook- insights-guide/ Hootsuite Analytics – http://www.hootsuite.com Hootsuite Twitter Individual Stats - http://www.hootsuite.com1.888.814.5557
  21. 21. SEOMAVERICKS.COM Social Media Creation and Management Services Company Full Service Digital Marketing Agency www.seomavericks.com Full Service Search Engine Optimization & Marketing Company Boca Raton 1.888.814.5557Social Media For Companies Boca Raton, FL
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