0
POST PENGUIN SEO     Quality ,unique authoritative content    endorsed with social proof and horde of                diver...
Dont chase after Google algorithm chase after your bestinterpretation of what users want because of what users    want, th...
Start from the end , the ultimate goal..                        Generate revenue                 Goal one | Goal two | Goa...
Matters the most                   Social signals                 Domain authority           Diversity of Linking domains ...
Social Signals• Must  • Add Google plus  • Twitter tweets (optimized)  • Facebook likes/shares  • Other social sharing    ...
Encourage link baiting• Remarketing ( grapping low-lying fruits.)  • Optimize & include special campaign (cpc/cpm) for “al...
Domain authority• More natural link profile  • No link wheels / no programmed link building  • No to all do follow link pr...
More links• Can come from • Answering sites • Reviews /forum • Shopping search engine • RSS feed aggregators /directories ...
Content• In site:   • Simulate Topic modeling   • Evergreen writing style   • Tag well /rich snippets /Microformat / rdf  ...
Yes we are justifying it…• +button• Content distribution in variety of format  • Text (article/classified/PR/)  • PDF (e-b...
For the sake of reports• 10 activities/month other than (article submission / social bookmarking / directory submission)• ...
Go slow….next update is near there…                      Thank you                             Prasoon | ISHIR
Upcoming SlideShare
Loading in...5
×

Post Penguin Search Engine Optimization - Quick Reference Guide

241

Published on

Need a quick ref for what should be the way to go with seo practice in post penguin era ; here is your quick shot ...

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
241
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Post Penguin Search Engine Optimization - Quick Reference Guide"

  1. 1. POST PENGUIN SEO Quality ,unique authoritative content endorsed with social proof and horde of diverse links….
  2. 2. Dont chase after Google algorithm chase after your bestinterpretation of what users want because of what users want, thats what Google chasing after.. Matt cutt Prasoon | ISHIR
  3. 3. Start from the end , the ultimate goal.. Generate revenue Goal one | Goal two | Goal threeTraffic{(source1 ,SE),(source 2,Referral) ,(source 3,Display)……} Every source has a saturation level to extent it can provide the qualified traffic…. “Keep researching for new source of traffic” “pinterest-becomes-third-most-popular-social-network” Prasoon | ISHIR
  4. 4. Matters the most Social signals Domain authority Diversity of Linking domains Anchor text diversity Junk anchor text Domain name On page structure Topic modeling User engagement Link velocity vs site traffic balance semantic tagging / microformat Prasoon | ISHIR
  5. 5. Social Signals• Must • Add Google plus • Twitter tweets (optimized) • Facebook likes/shares • Other social sharing • Digg • Delicious • Stumbleupon*** • New media sharing • Instagram • Pinterest • Event /announcement • Deal/cupon/review forums Prasoon | ISHIR
  6. 6. Encourage link baiting• Remarketing ( grapping low-lying fruits.) • Optimize & include special campaign (cpc/cpm) for “already visited” . • Social boon • Involve visitors /fan/subscriber / follower/ customer in marketing process . • Share/like/comment to get additional discount/goodies/prize • The one who talk more about brand is rewarded • Social affiliate marketing Prasoon | ISHIR
  7. 7. Domain authority• More natural link profile • No link wheels / no programmed link building • No to all do follow link profile • At least 25% should be nofollow • Diverse link building (good+best+neutral) • Anchor text distribution • Natural / plain url / brand /easy guess tags • Number of referring IP Prasoon | ISHIR
  8. 8. More links• Can come from • Answering sites • Reviews /forum • Shopping search engine • RSS feed aggregators /directories • Classifieds • Niche directories /classifieds /yellow pages • Niche blogs / social networks • Local groups / communities • microblogs Prasoon | ISHIR
  9. 9. Content• In site: • Simulate Topic modeling • Evergreen writing style • Tag well /rich snippets /Microformat / rdf • Avoid thin pages /section/content get indexed• Out of Site: • Multi format content distribution (text/PDF/PPT/JPEG/videos) • Tag well • post once share many Prasoon | ISHIR
  10. 10. Yes we are justifying it…• +button• Content distribution in variety of format • Text (article/classified/PR/) • PDF (e-book) • Presentation ( slideshare) • Video ( tube+ optimized for mobile*) • Infographics sharing • Pinterest/ Instagram / eventbrite/marketing • “ask customers to take photos of themselves using the product and then upload the photo to win a prize. Add an element of interaction by encouraging people to vote on their favorite photo.” • Mobile Marketing • Search • Paid • Display Prasoon | ISHIR
  11. 11. For the sake of reports• 10 activities/month other than (article submission / social bookmarking / directory submission)• 1 intelligent marketing campaign / month through free platforms (slideshare /eventbrite etc “recipe of the month” )• Reputation building activity , find bad links / review/comments and fix ,one per month. Prasoon | ISHIR
  12. 12. Go slow….next update is near there… Thank you Prasoon | ISHIR
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×