Harnessing social-signals-for-seo-action-plan-prasoon-gupta

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Need an action plan for streamlining social bookmarking and social sharing process for your online web presence ,here is a primer on how to start doing with social sharing , pinterest market coupon marketing and event marketing compiled by Prasoon Gupta.

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Harnessing social-signals-for-seo-action-plan-prasoon-gupta

  1. 1. Social Sharing Prasoon | ISHIR 1Harnessing the power of Social Signals for better rankings and traffic
  2. 2. Principle`s Participate Network Create Prasoon | ISHIR Publish Share Engage 2• Target Long term objectives /Generic strategy
  3. 3. Objective(s) To develop network of influencer and connections with Prasoon | ISHIR audience of specific geography 3
  4. 4. Highlight Social Sharing Action Plan w.r.t Time Prasoon | ISHIR Pinterest Event Marketing Coupon /deal marketing 4
  5. 5. Platforms Publishing Sharing Only /Sharing Prasoon | ISHIR• Stumble upon • Pinterest• Delicious • Coupon Sites• Digg • Event• Reddit /Announcement 5
  6. 6. Step By Step Prasoon | ISHIR6
  7. 7. Sharing Only Platforms Digg Delicious Prasoon | ISHIR Reddit Stumble Upon 7
  8. 8. Prasoon | ISHIRAction Plan – Part One 8
  9. 9. #1 - Account CreationAccountCreation Stumbleupon Three account`s Delicious Prasoon | ISHIR on each of the Reddit following Digg sites 9
  10. 10. #a - Time SheetActivity Duration Multiplier Total Time Prasoon | ISHIRAccount Creation 10 min 12@3 on Each 120 mins 10
  11. 11. #2 Network Development Connect other users Research and Prasoon | ISHIR share interesting Personal trending Share / re Message Like /DIGG/Fav content by share //Request to their post other comment connect publisher • Share content / relevant / Niche 11 targeted
  12. 12. #b - Time calculationActivity Duration Multiplier/Frequency Total TimeSend PM 3 min 40 @ 10 on each 120 min networkLike /DIGG/Res hare 1 min 80 @20 each 80 minCommenting/appreciate 10 min 8 @ 2 each 80 min Prasoon | ISHIRPost /submit /share content 10 min 8 @ 2 each 80 minTotal Time Require d daily 360 mins ~ 6 hours 12
  13. 13. Milestones 5000 connections/quarter Prasoon | ISHIR 1000 connections /month 30 -50 connections daily 13
  14. 14. #3 Start promoting Share/Engage Prasoon | ISHIR Acknowledge Request via /Appreciate one personal who Tweet/facebook Message to comments/reShare one link share each people in share promptly/day/network permalink/url network to Re- share –Visit – Ask them to Like connect over other networks 14
  15. 15. #c - Time calculationActivity Duration Multiplier/Frequency Total TimePost story /Link with 2 min 4 @1 on each 8 mincommentSend PM 2 min 200 @ 50 each 400 min Prasoon | ISHIRTweet/FB/G+ share 1 min 12 @3 on each 12 minCommenting/appreciate 10 min 8 @ 2 each 80 minTotal Time Require d daily 440 mins 15
  16. 16. Things to remember Special emphasis on In the first few personal Prasoon | ISHIR weeks avoid messages , posting linksNot to spam they are key to which portray success in self winning social Promotion. sharing positions 16
  17. 17. Part two Prasoon | ISHIR17
  18. 18. Publish / Penetrate /Engage Prasoon | ISHIR 18
  19. 19. Pinterest Prasoon | ISHIR19
  20. 20. Pinterest• In December 2011, pinterest made Hitwise’s l istof the top ten social networks, sitting at #5• Beating out big names like linkedIn and google+. As with any hot new social network that comes Prasoon | ISHIR 20
  21. 21. Why Pinterest? Prasoon | ISHIR 21
  22. 22. • In October, the website of Time Inc.’s real Simple magazine got more traffic from pinterest than facebook.• eye glass retailer warbly parker reports that 11% of their social traffic is coming from pinterest compared to 18% from Twitter• After blogger kate bryan started pinning Prasoon | ISHIR her work, she has had more than 10 million page views and has attracted 16,000 blog subscribers.Traffic 22
  23. 23. • using the “pin It” button on your pages, every single one of your pins will include a link back to the source• Though they are all no-follow still posses value as can Prasoon | ISHIR convert to additional traffic and balance link profile.Links 23
  24. 24. • pinterest enables users to log in using their Twitter or facebook profiles and connect.• Users can automatically post new pins to their facebook feed for others to see.• members can share post through F/B ,twitter.• Offers great to boost social sharing and Prasoon | ISHIR get your evangelists to spread the word about your brand.Social-Sharing 24
  25. 25. • Know which product is performing well• Customer Inclination• Competitor analysis• Thought leadership Prasoon | ISHIRInsights 25
  26. 26. •Obvious…isn`t it? Prasoon | ISHIRLeads 26
  27. 27. Start Prasoon | ISHIR27
  28. 28. #1 Account CreationAccountCreation Three Niche account`s Generic Prasoon | ISHIR on Age group Pinterest Gender 28
  29. 29. #2 Profile/Identity Optimization• LOGO/Identity /Picture is must• optimize your pinterest profile under the settings tab. Prasoon | ISHIR• In case of organization Profile : • Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your website 29
  30. 30. #c - Time SheetActivity Duration Multiplier Total TimeAccount Creation 10 min 3 30 min Prasoon | ISHIRProfile Optimization 15 min 3 45 mins 30
  31. 31. #3 Start Pinning Publish/Promote Prasoon | ISHIR OptimizeCreate 1 Pin/day Pins/Comment Comments /Re pin Others Share pins /tag /Acknowledge content /link/description 31
  32. 32. #d - Time SheetActivity Duration Multiplier/Frequency Total TimeCreate Pins 20 min 3 60 minOptimize PINS 10 min 3 30 min Prasoon | ISHIRShare Pins 10 min 3 30 minManage acknowledge 10 min 6 60 min/commentsTotal Time Require d daily 180 mins 32
  33. 33. Best Practice #1• Facilitate Cross Networking /Add Pinterest Add a Pinterest “Follow” and/or “Pin.• Be mindful of pin etiquette as outlined by Pinterest: be nice, credit your sources, avoid self-promotion, report objectionable content and tell them how they’re doing.• Focus Group , look at the pinners who follow your brand and see what Prasoon | ISHIR they’re pinning and who else they’re following.• Keywords and Hash tags :You can also add multiple hashtags (keywords) at the end of your description.• Link Back to Your Own Sites.• Add Board Contributors Me + Contributors :Pinterest has great collaborative functionality with the “me+contributor” posting capability where you can 33 allow others to contribute to your boards (note: they must already be one of your followers to be added).
  34. 34. Best Practice #2• Run Competitions• Run Offers• Get Into Your Fans’ Heads• Add Several Images to Every Page ,facilitate Prasoon | ISHIR pinning.• Focus over topics and target group• Share infographics/E book cover/ brand advertisement/Photo shoot• Daily activity PINS , bring close to brand. 34
  35. 35. Part Three Prasoon | ISHIR35
  36. 36. Event Marketing Event marketing is essentially marketing practice which connects consumers with your product in a special environment to create a compelling, inherently personal experience.Finding or creating an event that opens Prasoon | ISHIRprospects minds to the marketing message. 36
  37. 37. Event IDEA(s)Advertise on a site associated with a major event in the target zone Sponsor an organizations online event (duration bound) Donate to a nonprofits auction Prasoon | ISHIR Tie into a product. Create a content /special Event site Internal Events Public outreach events Customer Service campaign/events 37 Contest /offer based events
  38. 38. • Zvents.com • About AllConferences.com (updated 6/2011): • About ConFabb.com (updated 6/2011): • About Yelp.com (updated 6/2011): • About Eventful.com (added 6/2011): • Facebook Events • LinkedIn Events • The List • Angels and Urchins Prasoon | ISHIR • ArtRabbit * • I House U • Designmynight • The Weekend Has LandedEvent MarketingSites - US/UK 38
  39. 39. Measure Impact Prasoon | ISHIR Social Sharing List on relevant Site (geography/demography) 39Create Event
  40. 40. Part Four Prasoon | ISHIR40
  41. 41. Coupon Marketing Prasoon | ISHIR 41
  42. 42. Benefits of Coupons• Extension OF Direct Marketing• Introduced by Coca-Cola Company in 1887. Prasoon | ISHIR• Coupons were mailed to potential customers and placed in magazines.• By 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks through coupons 42
  43. 43. Digital Coupons• Utilizing DIGITAL MEDIUMS to spread coupons in consumers.• Growth of digital coupons OUTPACES that of printed newspaper coupons 10 to 1. Prasoon | ISHIR• Helped in printed savings of over 170 PERCENT during 2009 i.e. over $1 BILLION• Americans saved $3.7 billion in year 2011 using coupons• Over 3.3 billion coupons used in 2011 by Americans 43
  44. 44. Types of digital coupons• Discount coupons (Show & Save) • Enables shoppers to either print a local coupon offer or simply show the coupon on a mobile device at checkout at the retailer or service provider. Prasoon | ISHIR• Save to Card • Allows shoppers to save coupon offers directly to their store loyalty cards. The paperless, virtual coupons are automatically deducted at checkout .• Coupon codes /M coupon • gives access to hundreds of thousands of online coupon codes that provide discounts or free shipping on online purchases ,can be 44 distributed via mobile phones.
  45. 45. Types of M-Coupons• Alphanumeric (Text Message)T • “Text meal deal to 498536 “ • Versatile • Simple• One Dimensional Bar Code Prasoon | ISHIR • Helps prevent fraud • Widely used • Easy to create • Served up via WAP• Two Dimensional Bar Code (QR Code)• Prevents fraud• Holds more info 45• Doesn’t require scanner• Read and interpreted by camera phones
  46. 46. Who can use Coupon Prasoon | ISHIR Almost Every business 46
  47. 47. Coupon Distribution• Submission to Coupon Directories like “Coupon cabin” , Ultimate Coupon” etc. • Get List here • craigslist• Submission to daily deal / Coupon publishing site ( geo target /Niche)• Social Media channels • Facebook Prasoon | ISHIR • Youtube/Twitter • Other channels • Paid ad• Direct Mailers• Mobile platforms • QR codes/WAP/Airpush • Mobilecoupons.com• Paid campaigns 47 • PPC • Banner ad
  48. 48. Strategy1. Know Your Audience • Research Audience to reveal the ideal product ,deal and distribution channel2. Coupon Deal “Save” Strategy Prasoon | ISHIR • Research motivating Call to action , ideal discount3. Coupon Strategy: Sell Hot Products • Hot /Most wanted product deals when amalgamated with discount can do the magic4. Distribution Strategy : Follow them 1. Mobile or Tabs , Facebook or Groupon 48
  49. 49. Monitor Distribution Strategy Prasoon | ISHIR Draft Discount Identify Hot Product 49Research Audience
  50. 50. Q&A Prasoon | ISHIR50
  51. 51. Thank you Prasoon | ISHIR51
  52. 52. Compiled By Prasoon | ISHIR Prasoon GuptaPrasoon.seo@gmail.com 52

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