Search Engine Optimization
On Page SEO Optimization
Search Engine Optimization
SEO is Search Engine Optimization
which puts you website in top ranking
in Search Engine for related keywords.
On Page Optimization is the activity that is done on the
website for search engine rankings.
On-Page Factors :
The meta decription is used to describe the webpage.
So that readers can understand what they are looking for.
8 to 10 Keywords
Title Tag is an HTML code that appear
at the top of your web browser and
It is the most important on-page
keyword density can be used as a factor
in determining whether a web page is
relevant to a specified keyword or
No. of keywords repeated
Total no. of words in the web page
Keyword Desnsity = 20/500*100
Keyword Research &
into the search engines when conducting a search.
“Keyword research is to find and research actual search
terms people enter into the search engines when conducting
How To Find Keywords For
Google Adwords Keyword Planner
“ Competitor analysis is an assessment of the strengths and
weaknesses of current and potential competitors. “
“ Canonicalization is the process of picking the best URL
when there are several choices, and it usually refers to
home pages. ”
“To make the URL redirection a permanent one then we use
redirects. If you have to change file names or move pages,
it's the safest option.”
404 (Not found)
“ When Googlebot attempts to visit a page that doesn’t exist either
because you deleted or renamed it without redirecting the old URL
to a new page, or because of a typo in a link.”
“ Google Analytics is a service offered by Google that generates
detailed statistics about a website's traffic and traffic sources and
measures conversions and sales.”
Google Webmaster Tools
Google Webmaster Tools is a no-charge web service by
Google for webmasters. It allows webmasters to check
indexing status and optimize visibility of their websites.
HTML & XML Sitemaps
HTML and XML Sitemap creation are two different versions
wherein HTML sitemap is created for users,which is placed
in the website whereas XML sitemap is for the Google
spiders to crawl the complete pages of the website.
Site structure and Navigation
Site structure and Navigation are other two important factors for
the success of the website, site structure of the website needs to
be in such a way that User can access the whole website without
any issues with help of proper navigation of the menus. The
layout of the structure should be properly designed and
customized to make it as a great end product for users to access.
Robots.txt is a text file you put on your site to tell search robots
which pages you would like them not to visit. The structure of a
“User-agent” are search
Disallow: lists the files and
directories to be excluded